EFlei

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conversion rate optimization - Articles & Infographics

Archive for ‘conversion rate optimization’<p>A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an …

Marketing

5 Tips for Turning Your Employees into Brand Ambassadors | LinkedIn Talent Blog

Over the course of my 3+ years at LinkedIn, I’ve noticed a sizeable shift in the questions I receive from companies about their employees on our …

5 Tips For Improving Your Social Media ROI

Sr. Manager Social Marketing<p>According to Social Media Examiner, 89% of marketers want to know how to measure social media ROI, and yet calculating …

Building a Brand Online: The Golden Age of Digital

<i>This post is based on a talk I gave at our</i> <i>SearchLove conference</i> <i>in Boston last week. It ties quite closely with the post my colleague Ron Garrett</i> …

12 Tips For Throwing An Amazing Business Event

October 20, 2015<p>Whether it’s a holiday luncheon for your best customers, a workshop for business owners at your accounting firm, an in-store reading …

The 15-Minute Social Media Audit Everyone Can Do

The word “audit” deserves more love than it gets.<p>When I hear the word, my mind goes straight to tax season and the manila envelope crammed with …

Marketing

How to Measure Social Media ROI

Shares 6K<p>Do you spend hours on your social media outreach and have no idea if it’s successful?<p>Are your clients constantly clamoring for social …

Marketing

Employed Media: How Internal Advocates Can Share Your Content Marketing

The content marketing gospel that everyone keeps under their beds has three entries under “media”:<p><b>Owned media:</b> Your website, company social media …

The 10 Best Corporate Logo Changes Of 2013

"Flat" was king in 2013. The days of shadowing and embossing are gone, meaning most brands are turning away from 3D effects.<p>This is largely due to marketers' embrace of mobile as an integral part of their campaigns, and the need to look as good on a phone screen as on a physical product.<p>The best …

Dow Jones

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure

No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are …

Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research

The SEO's system for themed keyword research.<p>If Google's Penguin update and Knowledge Graph have taught us anything, it's that <b>concepts</b> have become …

SEO

Why marketers should keep sending you e-mails

There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts.<p><b>It’s a</b> …

Marketing

The 5 Step Formula For Presenting Like A Leader

In "The New Articulate Executive: Look, Act and Sound Like a Leader," Granville Toogood lays out an excellent 5 part progression for effective presentations.<p>Just like a good movie, you want to start out with something that really grabs the audience.<p><i>"But how do I do that?"</i><p>The book provides a great …

Public Speaking

How to Create a Basic Google Analytics Custom Report

Here you'll find a quick, step-by-step walkthrough of how to build your first Google Analytics custom report.

dailyseotip.com

Five Tips For Marketers In 2014

To come up with the Hot Marketing Tips for 2014, I turned to CMOs, authors, CEOs, and even a Dean. I asked the experts to provide their top tips for CMOs as we move from 2013 to 2014. Below are 5 of the best ideas (and a bonus one) that range from career to management to marketing advice. Next …

Speak like a Pro- 15 lessons learned from watching TED TALKS

When you watch TED Talks, do you ever wonder how the speakers <b>look so confident, say all the right things, and deliver such a strong message</b>? There …

How Creativity Works, & How to Do It

I’m continually trying to create new things, from new blog posts, to books and courses and novels, to new ventures.<p>And as I create these things, I’ve …

New: Trigger Emails From Website Traffic

Have you ever wanted to automatically send a series of follow-up emails to your subscribers <i>only</i> if they visited a specific web page, or completed …

Putting social into a B2B perspective

Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint …

Social Media Curation Guide

Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. …

17 Content Marketing Templates, Checklists – Content Calendar Template

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this …

5 Free Must-Have Keyword Research Tools - A 2013 Update - Search Marketing Standard Magazine | Covering Search Engines

Since 2009, many aspects of keyword research have changed for search marketers. But, it is still an extremely important factor in both SEO and paid …

How to Actually Get Sh!t Done With a To-Do List

Between work (or homework), working out, hanging out with friends, and other real-life obligations, achieving our goals and making deadlines is …

Time Management

Six Ways to Grow a LinkedIn Group: Tips From the Pros

Shares 4K<p>Are you part of a LinkedIn group that has stalled?<p>Do you want to create a LinkedIn group?<p>LinkedIn groups can be a great way to network with …