Dylan Thompson

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89% of B2B Marketers Have Predictive Analytics On Their Roadmaps For 2016

• 78% see B2B marketings’ role expanding from demand generation to deal acceleration.<br>• Predictive marketers are 1.8x more likely to consistently exceed shared organizational goals.<br>• Predictive marketers are 2.9x more likely to report revenue growth at rates higher than the industry average and 2.1x more …

GM Sells Record 9.8 Million Vehicles in 2015

Detroit auto maker cites strong conditions in North America, China<p>General Motors Co. said Thursday that it sold 9.8 million vehicles in 2015, notching a modest annual increase amid strong conditions in its home market and continued growth in China.<p>The results represent a third consecutive year of …

General Motors

The 10 things in advertising you need to know today

<b>1. One ad buyer says his clients' spend on Instagram has increased "something like 11,000%" between Q3 and Q4.</b> Noah Mallin, MEC Global's head of social media for North America, added that the agency is not seeing cannibalization on Facebook spend either.<p><b>2. Viewers said this Mulberry Christmas ad</b> …

Advertising

An epic, El Niño-fueled dream season for skiers and snowboarders

Early snows have gifted Western ski resorts, including in California, with their best start-of-season conditions in years, triggering snow sliders' recurring fever dreams of an epic winter.<p>"Odds are stacked in favor of a wetter, stormier and snowier winter for the southern half of California," …

Starbucks' Delivery Fee Costs More Than Its Coffee

And that doesn't include a tip.<p>Starbucks coffee might have a reputation for being pricey, but the real sticker shock is in the delivery fee: $5.99, …

Volkswagen brand US sales fall nearly 25 percent in November

DETROIT (AP) — Volkswagen's emissions-cheating scandal took a serious bite out of the company's U.S. sales last month.<p>The German automaker reported …

Volkswagen

The same trend that made Lululemon is now bringing it down

Not long ago, Lululemon seemed unstoppable. As shoppers’ appetites for activewear grew, the brand was one of the few offering stylish, upmarket workout clothes that people loved to wear outside the gym, too. By 2010, its sales were growing more than 50% each quarter.<p>But the market was a lot less …

Lululemon Athletica

Eight ways brands can add Meerkat into their marketing mix

<b>Meerkat has an opportunity to change social media forever and make a big impact on digital marketing.</b><p>Here are just a few creative ways brands can add …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …