Duy

28 Flips | 4 Magazines | 2 Likes | 2 Following | @Duy3nvr | Keep up with Duy on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Duy”

Why Ignoring User Intent is Costing You AdWords Money | SEJ

If you want to create PPC campaigns that convert, you need to understand how prospects think and what they’re searching for.<p>Bidding on the right …

Editorial Retouch From Start To Finish, Part 5 - Masking and selective adjustments

Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a …

14 Key Ecommerce Events to Track in Google Analytics

To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google …

15 Google Analytics Tricks To Maximize Your Marketing Campaign

Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they’re going, and learn how and why your users are visiting your website …

Tumblr to let marketers scan blog photos for their brands

en_GB<p>article<p>Tumblr has partnered with photo analytics company Ditto Labs which will use its technology to tap into the 130 million photos users share …

10 Ways To Leverage Google Analytics For Better AdWords Results

How to tap Google Analytics' more in-depth capabilities to find out what's really going on with your AdWords campaigns.

These 10 Analytics Reports Will Improve Your AdWords Results

AdWords is great at costs, clicks and conversions, but what happens in between is a bit of a mystery, unless you also employ Analytics.

How to Unlock Your 'Not Provided' Keywords in Google Analytics

<i>Update: – After you’re done reading this post, be sure to check out Four More Ways to Crack the Keyword (not provided) Code by Sean Ellis.</i><p>Google …

3 Must-Have Call Data Integrations To Boost Sales | SEJ

When it comes to converting leads, having a solid understanding of user behavior is essential.<p>For instance, the increasing number of e-commerce …

AdWords

10 of the Best Social Media SlideShares from 2014

<i>This post originally appeared on the Buffer blog.</i><p>One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare. Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple …

Cash-Strapped? 10 PR Strategies to Improve Your ROI

<i>Dmitry Davydov is a Chief Marketing Officer for Bitrix24, worlds fastest growing free CRM, project management, private social network and online collaboration platform created specifically for small businesses.</i><p>PR is hard. And expensive. Most of the time, you get nothing out of it. And when your …

How to Set up Google Analytics Goals & 7 Tips to Get Ahead

Determining objectives for a website is essential in justifying the need for a website in the first place.<p>Creating goals for these objectives in your …

Analytics

PPC Ads: Focus on Best-selling Products to Improve Performance

<b>There’s a simple way to improve</b> the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. …

How to Create Buyer Personas With Google Analytics

Have you created social media buyer personas?<p>You have to know your audience before you can serve them on social media.<p>In this article I’ll show you …

Social Media

Importance of Affiliate Marketing Managers

<b>Simply launching an affiliate program</b> does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will …

Translating Business Goals to Analytics Goals

Analytics goals are the cornerstone of actionable measurement. But, as a business or an agency, how do you get there? How do you take your business …

Analytics

The One Little Box That's Costing You Big Dollars - Ecommerce

Put your shopper hat on for a minute and imagine you’re on BergdorfGoodman.com looking for the perfect pair of Gianvito Rossi pumps. You get all the …

eCommerce

How to Track Your Facebook Ad Conversions

Shares 3K<p>Do you know how to measure your return on investment (ROI) on Facebook ads?<p>Do you know how to tell if your Facebook ad is accomplishing your …

Digital Marketing and Measurement Model: Web Analytics

<b>1. Acquisition.</b><p>How are you anticipating acquiring traffic for your website / YT video / whatever else you are creating? Did you cover all three …

Google Sheets + Google Analytics = Powerful dashboard tool • ✅ André Scholten

Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and …

Analytics

The 9 Website Performance Metrics That Matter

When it comes to marketing your business online, simply having a website isn't enough to make your brand successful.<p>You need a website that actually …

What You Can Learn from Referral Paths in Google Analytics

If you’re looking at your traffic sources but not really digging in to them, you could be missing out on some insightful data about where your …

Social Media

Bricks-And-Mortar Retailers Have One Big Advantage Over E-Commerce Companies

Of course, this has led many to assume physical stores will simply become showrooms for online shoppers — places where consumers go to check out what they want to buy, before heading online to complete their purchase.<p>But it turns out this isn't really the case. Or at least, it's far from the most …

SEO 101, Part 3: Keyword Research Planning

<b>Do you think you know how consumers search</b> for your brand and products in Google? If you haven’t done your keyword research, you’re probably wrong. …

Customers