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17 Ultimate Data Science Projects To Boost Your Knowledge and Skills ( can be accessed freely)

Introduction<p>Data science projects offer you a promising way to kick-start your analytics career. Not only you get to learn data science by applying, …

Data Science

Uber is making its own debit cards

Don't have enough Uber in your life? Sign up for an Uber debit card.<p>The ride-hailing company is launching a debit card available to Uber Mexico …

BAT offers to buy U.S. tobacco firm Reynolds in $47 billion deal | Reuters

LONDON (Reuters) - British American Tobacco (BATS.L) has offered to buy out U.S. cigarette maker Reynolds American Inc RAI.N in a $47 billion takeover that would create the world’s biggest listed tobacco company with brands including Newport, Lucky Strike and Pall Mall.<p>The cash-and-stock deal would …

U.S. Presidential Election

Sales Management Digest: Nine Factors that Influence Buying Decisions

At the heart of every sale lies a decision. Find out how and why your prospects make decisions and you're well on your way to finding out how to sell …

Management

Technology Today Makes Planning, Buying OOH Advertising Easier than Ever

<i>Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America</i><p>Before the onset of technology, media planners had it easy. A few phone calls, a few million dollars, and the buy was done. We all saw Mad Men – those were the good old days.<p>Today is a different story. A media …

How to Create Business Plan: The Guide For Your Business - OLBlog

The business plan breathes life into the business idea and makes the idea a vision. A mature business plan or business plan should not only be done …

8 Pricing Strategies for Your Digital Product

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your list and business.<p>If you never thought about using pricing as part of your marketing strategy and …

eCommerce

Retail Pricing Strategies For Business

What affects profitability and a retailer’s bottom line? A retail pricing strategy which involves setting the right price is a crucial step toward …