Andrew Thompson

78 Flips | 9 Magazines | 118 Likes | 14 Following | 19 Followers | @Drewthompson07 | Keep up with Andrew Thompson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrew Thompson”

Digital Marketing Trends in 2018

Almost everyone will be affected by the digital marketing changes happening in 2018. Businesses need to keep up with latest trends to be competitive. …

The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …

6 Digital Marketing Trends That Will Die In 2018

Digital marketing is not as fickle as it used to be, but it still has its moments. In 2018, there are already clear changes coming, and that means …

Marketing

Google's New Text-to-Speech AI Is so Good We Bet You Can't Tell It From a Real Human

See if you hear a difference between Tacotron 2 and human speech.<p>Can you tell the difference between AI-generated computer speech and a real, live human being? Maybe you've always thought you could. Maybe you're fond of Alexa and Siri but believe you would never confuse either of them with an …

tacotron2

10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after …

Social Media

WeWork Founder Hopes Her New School Will Help 5-Year-Olds Pursue Their Life’s Purpose

The billion-dollar coworking community’s founding partner and chief brand officer, Rebekah Neumann, is launching a micro school called WeGrow to serve Generation We.<p>Like so many entrepreneurs, Rebekah Neumann’s impetus for her new venture was solving a problem for herself.<p>As her oldest daughter’s …

WeWork

Revoice.me offers a simple way to let your blog and newsletter readers subscribe via Facebook Messenger

If you publish a newsletter or blog, you’ll know that it’s a continuous battle to vie for readers’ attention. Even for subscribers, open rates for email are shockingly low, and RSS never did quite go mainstream. Meanwhile, delivering content via Facebook Pages has become more of a crapshoot than …

Apps

The Model 3 is putting Tesla in dangerous territory

Suddenly, everyone is fixated on Tesla's cash burn. Bloomberg recently crunched the numbers and concluded that at its current pace of monetary incineration, Tesla will tap out next August.<p>The numbers are daunting. Tesla is spending more than $1 billion per quarter to sustain its existing business …

5 Winning Examples of Sales Emails Done Right

Success your failure in your sales email campaign all comes down to copy<p>According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you're sending a sales email, you need to be part of that 2%.<p>But how do you get someone to not only read …

Marketing

Apple's $1,000 iPhone Taught Us A Very Important Business Lesson

The surprising reason why it might just work for them.<p>Everyone is going crazy over Apple's new iPhone --- for better or for worse. Now, whether you like Apple or not, we can all agree that the price of the newly released iPhone is quite the shocker. That might turn off some customers, but I will …

Customer Experience

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.<p><i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

Public Relations

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google<p>10 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to hear something crazy? In 30 minutes, I can look at your competitor’s website along with your website and …

SEO

Jeff Bezos and Amazon are nearing a super-villain level of rich

What's cooler than a few billion dollars? A trillion dollars.<p>And for Amazon, that milestone is in sight. The tech giant will eventually be worth $1 …

SpaceX is about to try something 'potentially revolutionary' in the history of space travel

It's make or break time for SpaceX.<p>On March 30, pending agreeable weather, Elon Musk's rocket company will try to make good on its promise to slash the immense cost of launching stuff into space.<p>The goal is to re-launch and recover a first-stage booster, or lower half, of a 229-foot-tall …

Account-Based Marketing Explained In Terms You’ll Actually Understand

A long, long time ago, in a time known as “the 2000s,” marketers were obsessed with casting these super-wide nets in the hopes of pulling in as many …

SEO Case Study - 313% More Organic Traffic with REAL Examples Ξ FTF

• 403<br>• 84<br>• 6<br>• 1<br>• 1.3K shares<p>Everyone loves a good case study, <b>especially in SEO</b>.<p>Funny thing is there are so many “SEO Case Studies” but there’s still a huge gap …

Google Search

NVIDIA's Jetson TX2 Takes Machine Learning To The Edge

Small development boards have become a key enabler of a recent wave of hardware startups. The most popular boards such as the Arduino and Raspberry Pi have inspired many projects and many knock-offs. These boards are great to kick start a project like a beer brewing machine, but they are limited in …

Machine Learning

Gmail on desktop can now support streaming videos inside emails

Today, Google announced a small, but still very useful, feature for Gmail’s many desktop users that should make viewing any videos sent in email attachments much easier.<p>Previous to today’s update, if you got an video attachment in an email sent to your Gmail account and wanted to watch it, you had …

Apps

A Simple Formula for Mastering SEO the Easy Way

Great content and backlinks get you to the front of the line.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Trying to understand all the different facets and nuances of SEO is just about as difficult as trying to decipher an ancient language. There are hundreds of different …

Marketing

How to Give Your Content Wings: We Analyzed 11,541 Viral Articles from 2016 to Uncover the Secret Formula

I’ve been blogging for more than 10 years. After launching and growing multiple successful blogs, there’s one thing that doesn’t change — the amount …

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brands working to communicate with consumers are facing more competition than ever: On a daily basis, people are bombarded with marketing …

Marketing

THE INTERNET OF THINGS 2018 REPORT: How the IoT is evolving to reach the mainstream with businesses and consumers

The Internet of Things (IoT) is transforming how companies and consumers go about their days around the world. The technology that underlies this whole segment is evolving quickly, whether it's the rapid rise of the Amazon Echo and voice assistants upending the consumer space, or growth of …

4 White Hat SEO Techniques to Implement in 2017

Search engine algorithms continue to grow smarter. How will you stay ahead of the curve?<p><i>By Kristopher Jones, founder and CEO of LSEO.com.</i><p>As search engine algorithms become smarter on a daily basis, businesses -- both local and enterprise level --must keep clean SEO techniques at the forefront. The …

White Hat

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: What are the minimum non-vanity metrics every organization adopting inbound marketing</b> …

Marketing

This 8-Page Website Generated Six-Figures in its First 8 Months

Last year I wrote an article about how four numbers could send you <i>millions</i> of visitors from Google in 2016.<p>Despite the ambitious headline, it wasn’t …

Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017

Few acronyms have been used more frequently in B2B marketing circles lately than Account-Based Marketing (ABM). The approach of targeting specific accounts with tailored programs is not a new practice (I was using basic ABM principles at Dell 25 years ago), but the development of new technologies …

AstraZeneca CIO Makes IT Twice As Good At Half The Cost - Here Is How

When Dave Smoley joined AstraZeneca as its Chief Information Officer, he already had cemented his reputation as one of the best CIOs in the world. He had been inducted into CIO magazine’s prestigious CIO Hall of Fame based on an impressive track record at Flextronics. He brought that experience to …

Innovation

How Amazon innovates in ways that Google and Apple can't

The Echo, Amazon’s voice-controlled speaker, was a big hit this holiday season. Amazon is keeping specific sales figures under wraps, but the company says it sold nine times as many Echo devices during the holidays as it did a year earlier.<p>It’s the latest example of Amazon pioneering a new product …

Innovation