Dragana

60 Added | 5 Magazines | 6 Likes | 7 Following | 27 Followers | @Dragitza | Keep up with Dragana on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dragana”

beLIEve

If you ask people from <b>Marketing</b> what <b>Advertising</b> is really about, you’ll get answers like: <i>creativity, beauty, modern art…</i> But actually, the answer is …

Marketing

Why smart people make bad entrepreneurs

<i>This post is in partnership with Entrepreneur. The article below was originally published at</i> <i>Entrepreneur.com.</i><p>By Carol Roth, Entrepreneur.com<p>One of …

Entrepreneurship

Comment on 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail by Avinash Kaushik

<strong><font color=blue>Bhola: </font></strong> Here are two posts that might be of value: ~ <a …

Google Analytics

Tracking Clicks on # Anchors in Google Analytics

A recent client acquisition lead to a good question in the office…. ‘Is it possible to track clicks on # Anchors in Google Analytics?’ The question …

Analytics

4 Simple Steps to Smarter (and More Profitable) Display Ads

You’ve heard the naysayers …Display ads are dead. Long live content marketing.And you’ve probably seen the stats …According to Google’s DoubleClick …

AdWords

7 unexpected signs you might be an entrepreneur

Remember Jeff Foxworthy? The comedian made a splash back in the ‘90s with his (slightly un-PC) “You might be a redneck” routine. Among his classic …

Entrepreneurship

StartupBlink Maps Startups and Accelerators Worldwide

Ever wonder where the next startup boom might happen around the globe? A close look at StartupBlink might be of help. The site features a world map of startups, accelerator programs, coworking spaces and more.<p>While it’s hard to say exactly how many startups there are on Earth, StartupBlink knows …

10 Ways To Be A Better Employee In 2015

Resolve to be better at your job this year with these small changes to your daily work life.<p>Most of us start the New Year hoping to be better versions of ourselves.<p>Our work lives, especially, are an easily quantified place to improve: We’re rewarded for jobs well done in promotions or raises, and …

Productivity

IAB: 100% Viewability of Digital Ads Is 'Not Yet Possible'

The Interactive Advertising Bureau said Tuesday that it isn't yet possible to guarantee that every impression in a digital ad campaign will meet the …

AdTech

App Annie Now Tracks App User Demographics, Sentiment And More

App Annie is again expanding its core line up of mobile app analytics services with today’s launch of a new Audience Intelligence product that helps app developers better understand their user’s demographics, preferences and, starting next year, sentiments – as indicated by user reviews. The …

How to become a data scientist

When I started reading about data science all over internet, at that time I used to only use C, and Matlab. I was decently proficient in these, but …

Data Science

5 Easy Google Analytics Reports to Help You Increase Conversions

Google Analytics is a powerful ally in boosting your conversion rate. A lot of conversion rate optimization strategies begin with user testing and …

Analytics

Programmatic is heading up the funnel

The gap between programmatic and upper-funnel objectives has always been a daunting one for marketers. Many have even claimed that it was …

Advertising Industry

Cross-screen transplants: How to adapt TV ads for digital

Digital advertisers often see video content as a channel-agnostic panacea. But using the same content across the web, even embedded in your display …

Advertising Industry

Programmatic’s biggest challenges: Talent, education, fraud

The biggest challenges facing the media industry as it transitions to buying and selling more advertising programmatically remain clear: fraud, a …

Advertising Industry

Surprise! Google rolls out an ad-free option

Here’s an irony: The world’s largest digital ad seller wants to give people the option of eliminating them.<p>Google, an empire built upon serving ads …

AdTech

Video Ad Company YuMe Launches “Video Reach” For Brand Advertisers

YuMe, a video ad company that went public last year, today announced the launch of a new brand called Video Reach.<p>Senior Vice President of Marketing Ed Haslam told me via email that, like YuMe’s Connected Audience Network, Video Reach enables programmatic buying and selling of video advertising. …

Digital to Overtake TV Ad Spending in Two Years, Says Forrester

U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, …

Advertising Industry

Taking programmatic advertising from black box to glass house

You’re an advertiser. You pay your agency/vendor and get a result. Sometimes positive – great. Sometimes negative – not so much. Regardless, you receive no insight and have no idea where exactly the money goes. This is unacceptable.<p>Therefore, advertisers are setting down the black box and stepping …

Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M

Yahoo just announced that it’s acquiring video ad company BrightRoll for $640 million in cash.<p>We reported last month that a deal was in the works, with a price of around $700 million, but both companies declined to comment.<p>In a just-published blog post about the deal, Yahoo CEO Marissa Mayer said …

In Defense Of Banner Ads

In the right hands, the banner ad is downright art, argues Dimitry Ioffe, CEO of the digital marketing agency TVGla.<p><i>A few weeks ago, we ran a post on banner ads’ nightmarish legacy. A rep for the digital marketing agency TVGla subsequently reached out to tell us that our post was not “just</i> …

Advertising

5 things we learned at WTF Programmatic

Software is taking over the U.K. ad business. Nowhere was that more apparent than at Digiday’s WTF Programmatic event in London this week. The …

AdTech

How to fix social media and banner ads

<i>Scott Smith is vp of content marketing at Cramer-Krasselt in Chicago. Ryan McKone is vp, digital strategy director at Cramer-Krasselt in New …

Public Relations

The problem with ad viewability: Two years in, still no consensus

<i>This article was written by Jonathan Slavin, Chief Revenue Officer, CPXi</i><p>In November 2012, the Media Rating Council (MRC) issued an advisory against …

Digital Advertising

New Demographics on the Google Display Network – and How to Use Them

A couple of weeks ago I clicked into a remarketing audience and…behold! Google has released a new demographic visual on audiences with sufficient …

Introducing Custom Affinity Audiences across the Google Display Network

FEATURED<p>Grow your business faster with machine learning: Part I<p>Marketers are increasingly turning to Google’s machine learning to meet consumer …

Nielsen: Internet Display Advertising Grew 32% In 2013, But It’s Still Only 4.5% Of Spend Vs. TV At 57.6%

Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile …