Dr Tom Farrell

47 Flips | 4 Magazines | 13 Following | 1 Follower | @DrTomFarrell | Keep up with Dr Tom Farrell on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dr Tom Farrell”

Some Notable Naughty Ad Campaigns

Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest …

How to establish thought leadership for your nonprofit

Photo by TEDxMonterey (Creative Commons)<p>Start with content marketing, activate intellectual capital & go from there<p><b>Target audience:</b> Nonprofits, cause …

The impact of mobile on peer-to-peer fundraising

Why mobile matters for nonprofit fundraising<p>Guest post by <b>Claire Kerr</b><br>Director of Digital Philanthropy, Artez Interactive<p>If you’re one of the 84% of …

Content marketing: We're all media publishers now

Why nonprofits need to tell their stories by creating new content<p><b>Target audience:</b> Nonprofits, cause organizations, foundations, NGOs, social …

5 Foods Banned In Other Countries That We Chow Down On In The U.S.

If the United States could be sitting on the playground with other countries, those nations might not be so willing to swap lunches. In other words, …

20% of consumers think hashtags are mainly useful for researching products

<b>One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is</b> …

Customer Experience

66% of marketers say email delivers 'excellent' or 'good' ROI

<b>Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales</b> …

Marketing

Rolling Stones' teaser campaign for Hyde Park gig reaches 28m Twitter users

<b>Seventy-year-old men aren’t typically the kind of people you would expect to be enthusiastic Tumblr users, but then most 70-year-olds don't have the</b> …

Twitter

29 useful Twitter tips for beginners

The more tweeting you do the more clicks you'll get but <b>overdo it and you'll lose followers</b>. No one wants their timelines hijacked.<p>Tweeting <b>keyword</b> …

Infographics

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Achieve Digital Excellence

We're Econsultancy. By arming a global community of marketers and ecommerce professionals with a wide range of research, data, analysis, training, …

Marketing

Top 100 Digital Agencies Report 2017

The definitive listing of the UK's largest digital agencies<p>The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital …

List-Worthy

Coca-Cola hires new European marketing chief who vows to push ‘positive human values’

en_GB<p>article<p>Cannes Lions 2013: Coca-Cola’s Latin American marcomms chief Guido Rosales is moving to oversee marketing and communications in Europe …

Seth's Blog

It's not uncommon for teenagers to whine that there's nothing to do in this town.<p>Or for college students to talk about the limits of their …

Government details marcomms plans

en_GB<p>article<p>The Government plans to spend £237m on marcomms activity in the current fiscal year on priorities including campaigns to recruit soldiers …

Are we failing to make brands that stand the test of time by a focus on short-term success?

Over A Year After New Content Policies, “Self-Harm Social Media” Still Thrives

About a year and a half ago, just in time for National Eating Disorders Awareness Week, Tumblr took a hard stance against blogs on its network that encouraged “self harm.” This includes those that glorify or promote anorexia, bulimia, and other eating disorders, the company said, as well as those …

8 Problems with Teens and Social Media

Dear Dr. G.,<p>I heard you on the radio talking about social media and why too much use may be a problem for our teens. I'm kind of with you, because my teenage kids spend hours on Facebook, Instagram and Twitter. On the other hand, I don't have any compelling arguments to make to my kids about why …

12 Keys to Success on Twitter

Twitter was never designed to be a social network but it has become one.<p>In fact it was designed initially in 2006 to used by individuals as an SMS …

Diageo’s Saller to take inspiration from Arthur Guinness

en_GB<p>article<p>Incoming Diageo chief marketing officer Syl Saller says she will take inspiration from the founders of its top brands including Pierre …

Employment

Does Your Logo Meet These Five Brand Rules?

Many small businesses have inherited a logo from "back in the day," when nobody had time to really put together something proper. It stuck around and …

How (and Why) to Create a 'Restricted' List on Facebook

We have all had to accept Facebook friend requests from people we'd rather not share intimate details of our day-to-day lives with, whether that's …

Facebook Announces That It's Out Of Ideas

How the internet's most powerful company became a clone mill.<p>The most important thing to understand about Facebook is that it can't lose. It has, and it will, and sometimes it should. But it can't.<p>Facebook, to Facebook, isn't a service, or a site, or an app, but an internet. It's imagined …

Social Media

Vine Camera

The Vine Camera is for making 6 second looping videos.<p>You can post the videos directly to Twitter or save them to your phone. Videos that are posted …

Facebook Exposed 6 Million Users' Contact Info

Facebook accidentally shared 6 million users' email addresses or telephone numbers due to a software bug, the company announced Friday.<p>The breach was …

Ad of the Day: Tango

BBH London's new campaign for Tango, the British soft-drink brand, really pumps me up.<p>Folks who enjoy the beverage in these superbly silly spots …

Heineken Celebrates Corny Dad Jokes for Father’s Day

If you are male, the moment you have a child you are required to drastically alter your sense of humor in ways both profound and irreversible. Where …

16 of the Gayest Ads in History

With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to …

Gay Advertising’s Long March Out of the Closet

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave.<p>Tucked in …

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One …