Dr Emma Reid

209 Flips | 4 Magazines | 5 Followers | @DrEmmaReid | Digital Marketing Lecturer - UWS

Global Sportswear Brands Making a Play for Women

With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.<p><b>LONDON, United Kingdom</b> — …

David Beckham

Louis Vuitton and Hermès Lead Interbrand Ranking, as Ralph Lauren Is Dropped

BoF can exclusively reveal Interbrand’s Best Global Brands 2017. Among luxury players, Louis Vuitton held its top position, while Hermès and Gucci …

Clothing

Brands Are Built By Listening

Sometimes inspiration for brand strategy comes from unlikely places. In this case, it comes from an interior designer writing for Interiors + Sources …

Thought Leadership

New chatbot Assisto helps airlines and banks keep millennial customers

Comtrade Digital Services announces the launch of its new chatbot platform that works with instant messaging apps.<p>A new chatbot platform, Assisto, …

8 Rules Of Positioning

Getting in front of customers and prospects is an important thing, but more important thing is what you will communicate about your brand and product …

Product Management

15 essential things to remember when crafting your brand story

Branding is the lifeblood of any business. It distinguishes you from your competitors and helps your products and services stand out in an ever-crowded market.<p>Creating a definitive brand story for your company can propel it to the next level and truly resonate with customers on the value of your …

Guest Post: Why and How You Should Build a Web Presence

For grad students, an online presence has become a key part of one's career portfolio. Guest poster Lindsay Chervinsky offers her thoughts on how to …

American History

Brand partnerships: maintain the momentum

Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment …

4 Essential Social Media Lessons for Near and Recent Grads

<b>The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement.</b>Just the mention of a job …

Employment

Instagram says it now has 800 million users, up 100 million since April

Instagram said Monday that it's added another 100 million monthly users. That brings the photo-sharing app to 800 million monthly active users, up …

Advertising

The Tech-savvy And Pragmatic YouTube Generation

After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process, says …

Anonymous 'honesty' websites: safety experts tell parents to be vigilant

Online safety experts have warned parents to be vigilant about teenagers’ use of anonymous feedback apps that allow users to leave unnamed comments about others, amid new concerns over cyberbullying.<p>As policymakers analyse the roots of teenage depression, in response to research published last week …

Mental Health

5 Insider Tips for Creating a Professional Image Online

For any flourishing business, setting up an online presence means juggling several jobs at once. Especially right at the beginning, trying to stay on …

Web Design

Target Will Begin Incorporating Pinterest’s Lens Visual Search Technology

Pinterest Lens visual search technology is coming to Target, starting with the mega-retailer’s registry experience.<p>Target announced in a blog post …

4 Important Competitive SEO Data Points You Should Always Watch by @joshuacmccoy

Consistently watching your visibility, indexation, links, and attention will help you gauge whether you're remaining competitive in SEO.The post 4 …

Search Engines

Snapchat's new filters make your photo backgrounds look surreal

Snapchat is rolling out some new filters today that go beyond your face. Now, any time the app detects a sky in your picture, "Sky Filters" will show up in the filter carousel. They'll allow you to switch the real sky out for something entirely different including a starry night, a sunset, one with …

Instagram just blew through another important milestone

Instagram is closer than ever to a billion users.<p>The app now counts 800 million monthly active users, up from 700 million in April, the company …

5 Ways to Get People to Respond to Your Email

Here's a tip you may not have heard of: Offer your recipient a no-strings-attached favor. He or she will likely feel indebted to reply.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email can be an extremely effective method of communication for business -- but only when people …

3 Psychology Strategies You Should Be Using on Social Media

en_US<p>article<p>Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and …

10 Ways to Improve Brand Storytelling for Your Business | Growth Hackers

The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a …

Growing An Awesome Personal Brand: 8 Tips for Job Seekers

By Wayne R. Bodie, MBA, SPHR<p>Nowadays pretty much everyone is personal branding savvy, even non-techies. Very much like a product on a store shelf, …

15 Questions To Determine If Your LinkedIn Profile Is Perfect Or Pathetic

Do you know if your LinkedIn profile is helping or hurting your career?<p><b>Watch on Forbes:</b><p>Whether you continually spend a lot of time on your profile or you haven’t even looked at it in years, you likely know that LinkedIn is a powerful tool for increasing your visibility, connecting with decision …

Employment

5 Quick Social Media Tweaks to Elevate Your Personal Brand | Inc.com

If you're anything like me, the idea of personal branding seems somewhat intangible and even slightly overwhelming. Don't get me wrong -- I understand the importance. But, when it actually comes time to <i>do something</i> that contributes to my personal brand, I find myself stuck.<p>Here's the good news, …

Public Relations

Has brand loyalty come back to bite you?

Few people have enough first-hand experience with every car brand to be a real expert on what’s really good. We all have our preferences that we’ve …

A Surprisingly High Number of Millennials Fully Admit to Curating Their Personal Brands on Social

According to a new survey from Moosylvania, an advertising agency based in St. Louis, it’s pretty common for millennials to market themselves as they would a brand on social media. The survey found that one in four millennials admit to presenting themselves on social media as if they themselves …

Build Your Personal Brand, Even When You Aren’t Always in the Room

<i>By Cindy Garrett and Shawna Rasmussen</i><p>As consultants, we are in the relationship business. Over time, we craft a personal “brand” and reputation based on the quality of our interactions and the value we deliver. It is easy — relatively speaking — to project this brand when we are in front of a …

Is Your LinkedIn Profile Helping or Hurting You?

A few years back, I was in a Women In Technology (WIT) Executive Coaching program. One of my biggest leadership takeaways from the program was the …

Employment

Why You Can’t Skip Out on Online Branding During your Job Search

geralt / Pixabay<p>Targeting that executive and C-suite role often requires a solid online reputation.<p>Why? Many recruiters now use social media to find …

How Brand Consistency on Social Media is Critical for Your Customers

LoboStudioHamburg / PixabayTo attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a …

Public Relations