Douglas Grays

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3 Ways to Test Your Next Business Idea | Inc.com

An app to help hospital patients navigate treatment options. Spent coffee grounds repurposed as body scrubs. A peer-to-peer toilet marketplace. Glucagon-injection kits for diabetics. Bluetooth-shoe inserts for foot pain.<p>Since launching a Facebook Live series for young entrepreneurs, I've gotten …

Entrepreneurship

Getting Started with Instagram for Your Business: 8 Simple Steps

More than 500 million people use Instagram every day1, and over five million businesses use Instagram to tell their stories visually, connect with …

From Broke to Billions: 5 Strategies These Billionaires Used to Get Rich

Today, as it's been for all our recorded history, getting rich entails building and adding an abundant amount of value to the world.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are 2,043 billionaires in this world. Approximately one-quarter of them are from the US. …

Real Estate

How To Be An Expert In Social Media

Social networks are always evolving; an evolution that informs you from which are the sites that mark trend within your industry to what are the last functions of Facebook and who the influencers in Instagram is. Also, every time you open your laptop you realize that there are new social …

Public Relations

Starting a marketplace is hard. Scaling a marketplace is harder.

Trying to turn an idea into reality is hard — it’s hard because you don’t know where to start, it’s hard because convincing people to do things they …

Handy

82 Content Marketing Tools to Make Your Life Easier

Content marketing is hard.One of the reasons it’s hard for so many people is the fact that they don’t know where to start.If you want to be …

Marketing

Why Startup Founders Should Be Required to Sign a ‘No Go, Bro' Clause

The recent resignation of Social Finance CEO Mike Cagney, in the wake of allegations that he sexually harassed female employees, fostered a frat …

Investing

18 Simple Hacks That Will Make Any Lazy Person's Life Easier

Lazy is just a state of mind.

Home Depot

How An Accidental Entrepreneur Created A $30M Online Business

Jane Lu’s path to success was a winding road that took her halfway across the world — and through a significant rough patch — before taking her to the top.<p>In 2009, Lu was working in the Sydney office of an international consulting firm, and was content being a busy and social professional. But that …

Entrepreneurship

15 Marketing Tools You Need to Dominate Your Social Strategy

Social media has become a regular part of our daily lives.Marketers know the best way to connect with their audiences is to go where they go. Often, …

Marketing

How to Write Killer Emails That Actually Drive Results

Every client that I work with has his or her own unique problems, but they all have one thing in common.Can you guess what it is?Regardless of …

Marketing

Brands Can Use These Two New Facebook Tools to Target ‘Valuable’ Users

Facebook Monday introduced two solutions enabling advertisers to more easily target users who are more likely to take valuable actions after …

Marketing

Influencer Marketing Is Evolving (And This 'Influencer House' Is A Prime Example)

Influencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it’s an effective strategy. It’s so popular now that brands must evolve to stand out and avoid blending in with the competing social media promotion — it’s …

Public Relations

Getting Influencers to Spread Your Brand's Message - Lena Khalid | Digital Business Consultant | Digital Marketing | Mobile Solutions

Influencer marketing is the process of connecting with <b>influencers</b> ie. people who have large followings in certain niches and can affect opinion – to …

Public Relations

How to Build a Better Social Marketing Strategy [Infographic]

Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness, and connect with …

Marketing

Which Digital Channels Deliver the Best ROI?

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent …

Marketing

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

<i>Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the</i> …

Marketing

Pay your respects to dead tech companies at the Startup Graveyard

An innovative idea. Funding. Hype. Positive press. Kick-ass leadership, and a talented technical team. All of these things are vital for startup success. But they don’t guarantee it.<p>There are lots of companies that looked promising, but ultimately collapsed under the weight of their own …

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.<p>“That’s just a remarkable adoption curve,” said Sean Miller, lead …

Small Business

Star Wars: first cast picture released for new Han Solo prequel

The first cast picture for Disney's forthcoming Han Solo film has been released, showing Alden Ehrenreich – the hero of the Star Wars prequel – surrounded by his co-stars in the cockpit of the Millenium Falcon.<p>Principal photography for the as-yet-untitled film began yesterday at London's Pinewood …

Ending Your Emails With This 1 Word Vastly Improves the Response Rate | Inc.com

I'm sure I'm only one of many people who feel as if they're drowning in a sea of email. There are countless tips on how to manage your inbox if you're on the receiving end and how to write better emails if you're on the sending end. Yet still, sometimes emails simply go unanswered. I'll admit I'm …

Productivity

A Beginners Guide To Social Media Marketing For Small Businesses

Rapidly increasing mobile penetration in India, coupled with the proliferation of low-cost handsets, is continuing to boost the users and their usage …

Here’s the 20th batch of 500 Startups companies

500 Startups’ last class will be presenting next week, which means the firm is already underway getting another new class up and running.<p>The majority of the startups in the 20th batch consist of digital health, financial technology and companies that supply technology and address inefficiency …

Machine Learning

How to Find Your Ideal Customers on Social Media (Part 2) | Inc.com

Over 65% of people in the US are active social media users, and the stats are similar for other industrial nations. It's likely your customers are already on social media - so how will you reach them?<p>The great news is that most social media platforms offer a range of options for targeting and …

Marketing

How to Find Your Ideal Customers on Social Media (Part 1) | Inc.com

It's hard to imagine life without social media - and for some of us, it would be hard to imagine running our businesses without it too. A recent report shows 83% of female internet users and 75% of male internet users have social media profiles. In other words, you avoid it at your peril!<p>As the …

Customers

Your easy 8-step guide to becoming an online influencer

When using this strategy, watch your analytics carefully to see which sites are most effective in terms of targeted traffic. It may be tempting to post to big-name sites, but if you’re not getting results, you’re wasting your time.<p>And don’t discount smaller, niche sites just because of their size! …

Marketing

5 Ways to Sell More Products via Social Media

Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social …

Social Commerce

5 Social Media Campaigns That Businesses Should Learn from

Social commerce helps a brand to remain responsive throughout theThe post 5 Social Media Campaigns That Businesses Should Learn from appeared first …

Startups (India)

The future looks AllBright for Britain’s female entrepreneurs

AllBright is a new funding and support platform designed with female entrepreneurs in mind.<p>The creation of Love Home Swap found Debbie Wosskow and …

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>We all know that having a solid marketing plan is critical to successfully launching whatever you’re promoting – whether a …

Public Relations