Don Mazerolle

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How to Optimize Your Life in Just Four Weeks

What sounds more ridiculous: That I paid $199 to attend a class called "2015: Like a Boss," or that it actually made my life better in a for-real way?<p>Enlightenment can rear its divine head in many ways. In my case, it came in the form of a postcard someone placed on my car windshield in a strip …

Meet The Father-Son Team Making $1.3 Million On YouTube

9-year-old Evan and his dad have turned their love of toys into a seven-figure YouTube business.<p>Ask any parent how they would like to spend their days, and they’ll likely give you one of three answers: “Spend more time with my kids,” “Work my dream job,” or “Solidify my family’s financial …

How to learn 30 languages

Some people can speak a seemingly impossible number of tongues. How do they manage it, asks David Robson, and what can we learn from them?<p>Out on a sunny Berlin balcony, Tim Keeley and Daniel Krasa are firing words like bullets at each other. First German, then Hindi, Nepali, Polish, Croatian, …

Language

A new study might make you look at your morning toast a little differently

If someone told you that you and a slice of bread have a common genetic heritage, you probably wouldn't believe it. Yet it's true.<p>As it turns out, yeast and human genes go way, way back: About a billion years ago, we had a common ancestor. Today, yeast and humans still share about 4,000 genes in …

Is 'face-ism' spoiling your life?

Your face can be your fortune or your downfall - and it's not just a question of beauty. Others may be unconsciously judging your features in ways you don't realise, says David Robson.<p>Imagine you grew up with a non-identical twin. You have the same upbringing, the same IQ, the same education, the …

Psychology

Why Metaphors Beat The Snot Out Of Facts When It Comes To Motivating Action

Douglas Van Praet returns to tackle the magic of metaphors, and explain why they beat facts when it comes to creative persuasion.<p>Metaphors have long permeated creative expression from cave paintings to commercials. And there’s a good reason that Geico is “So easy, a cavemen can do it,” Prudential …

How colour perception could unlock consciousness

The best of the week’s long reads in science and technology, including everything you need to know about Apple Watch, and why colour could be the key to understanding consciousness.<p>Work | Keynes and hard work<p>JM Keynes was right to predict global prosperity in the 21st Century, wrong to predict that …

Why do we intuitively believe we have free will?

Free will experiments may not explain whether we are in charge of our destinies – but they can nevertheless reveal just how little we know about our own minds, says Tom Stafford.<p>It is perhaps the most famous experiment in neuroscience. In 1983, Benjamin Libet sparked controversy with his …

The Brain