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There Are Only Six Basic Book Plots, According to Computers

An English professor crunched through 50,000 books to distill the six (sometimes seven) essential plot arcs.<p>​In fiction, as in a cemetery, there's a limited number of plots. We just aren't sure how many. Carlos Gozzi, a 18th-century Italian playwright, thought there were 36 dramatic situations, but …

Blog

A Strategic Think Tank Focused on Your Future.<p>Home<p>Services<p>Mentoring Thought Leaders<p>Training & Development<p>Thinkers in Residence<p>Dr Jason Fox - …

Thought Leadership

The Simple Science To Good Storytelling

Listening to a compelling story activates different parts of the brain, and luckily putting together a good tale isn’t always that difficult.<p><i>A great lasting story is about everyone or it will not last. The strange and foreign is not interesting–only the deeply personal and familiar.”<br>― John Steinbeck</i><p>…

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

See 15 lessons on business storytelling derived from 35 INBOUND Bold Talks from the 2013 INBOUND conference.

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling–not just escapism, stories have real power to hold human attention and shape our thinking.<p><i>Note: This article is included in our year-end storytelling advice round-up.</i><p>Humans live in a storm of …

Infecting An Audience: Why Great Stories Spread

In the second of a two-part series, Jonathan Gottschall discusses the unique power stories have to change minds, and the key to their effectiveness.<p>In his 1897 book <i>What is Art?</i> the great Russian novelist Leo Tolstoy defined art as “an infection.” Good art, Tolstoy wrote, infects the audience with …

Lead with a Story

Not what i expected<p>I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a …

Writing

F+W, a Content + eCommerce Company

Reflections on the Future of Storytelling

The Future of Storytelling - Open Online Course

About this course<p>Are you interested in the mechanics of current fiction formats? Do you want to know how stories are told? Do you want to analyze, …

Project Management

The Future Of Storytelling Is About To Get Wild

<i>Guest author Kim Gaskins is the director of content development and lead writer for Latitude, an international research consultancy.</i><p>Many of us go about our lives constantly surrounded by screens, immersed in various “stories”: movies, TV shows, books, plot-driven video games, news articles, …

Ideo ignites storytelling with iPhone video app Spark Camera

Developed to make video recordings more intuitive and fun, the app lets users edit together various scenes with music and filters.<p>When design firm Ideo creates a gadget or comes up with a concept, it's usually pretty interesting -- remember Apple's first mouse? Rather than going for the …

Apps

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers

Jeff Vandermeer’s Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world’s top fantasy writers. Here’s some of it.<p>What the hell is a Story Lizard? In <i>Wonderbook: The Guide to Creating Imaginative Fiction</i> (Abrams Books, October 15), Story Lizards …

Creative Writing

10 redenen waarom we blij worden van visualisaties

<b>1. 93% van de communicatie is non-verbaal</b><br>Dat is wat psycholoog Albert Mehrabian zegt. Hij stelt in zijn Silent Messages-onderzoek dat non-verbale …