ROI-driven author of Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing, Jan Carroza helps colleagues and followers make the right decisions when developing marketing strategies, choosing channels and vendors. An early adopter, she enjoys studying and sharing new opportunities and ways to optimize efforts. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience. While her background in multichannel campaign management began in traditional advertising (print, radio and TV), performance-based marketing inspires her in-house mentality to achieve the maximum return-on-investment for clients.
As a trainer of customers, students and staff in direct response, media planning, mobile and privacy SaaS solutions, Jan realizes the importance of education to earn trust. Previous clients include: M&M Mars, Volvo, Time-Life, Soloflex, Blue Cross, Braun, Sears, Peninsula Hotels, Kemper Financial Services and American Express.
She has spoken t
One thing I believe can help us manage daily stress is to live each day in gratitude. I’ve been keeping a gratitude journal for several years now and I can attest to the power of writing down what you are grateful for.
"This book was an exciting surprise. I was interested in what the author had to say about self-care and personal energy management, but since I didn’t think I was her target audience, I wasn’t expecting to be so impressed. I would not hesitate to recommend the book to anyone who wants to learn how to do a better job of self-care and managing their energy level in different environments."