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Jan Carroza

ROI-driven author of Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing, Jan Carroza helps colleagues and followers make the right decisions when developing marketing strategies, choosing channels and vendors. An early adopter, she enjoys studying and sharing new opportunities and ways to optimize efforts. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience. While her background in multichannel campaign management began in traditional advertising (print, radio and TV), performance-based marketing inspires her in-house mentality to achieve the maximum return-on-investment for clients. As a trainer of customers, students and staff in direct response, media planning, mobile and privacy SaaS solutions, Jan realizes the importance of education to earn trust. Previous clients include: M&M Mars, Volvo, Time-Life, Soloflex, Blue Cross, Braun, Sears, Peninsula Hotels, Kemper Financial Services and American Express. She has spoken t