Dk

16 Flips | 2 Magazines | 2 Following | @Dk4sm5r | Keep up with Dk on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dk”

Why Marketing Technology Is Set to Explode

It’s no secret that marketing is going through a lot of changes these days. It seems like you can leave your desk to grab a cup of coffee and by the …

Discover Your Wow Factor with Customer Journey Mapping

We’re all looking to wow our customers, right? So how are you doing in that area? Take a pop quiz and find out. Ask yourself…<br>• Do you know what …

The Shocking Truth: Customers Don't Want to Engage With Your Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The conversation around brand loyalty has been on a steady decline since the advent of social media.<p>Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage …

How To Build a Brand Strategy: Essence

Are you struggling to build your brand strategy and rise above the noise of competition? Do you consistently see other business owners consistently …

Guiding the Customer Journey

<i><br>Guest post by John Jantsch is a marketing consultant, speaker and author and the founder of the Duct Tape Marketing Consultant Network. His latest</i> …

6 Easy Ways to Turn Customers Into Brand Fanatics (Infographic)

Here's how to build an enthusiastic customer base.<p>Growing a fanatical following isn't something only Apple can achieve.<p>You're probably already doing a lot to earn your customers' love and affection without even thinking about it -- for example, incorporating great design into all of your products. …

New York Times Chief Data Scientist Chris Wiggins On The Way We Create And Consume Content Now

“What we’re aiming to do is try to inform product decisions and marketing decisions, as well as potentially newsroom decisions.”<p>The <i>New York Times</i> turned 163 years old this year. And while it might be understandable for an institution older than almost anyone not named Yoda to be less-than-cutting …

How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and …

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk about running some SEO tests. So it is the case that …

Why Customer Loyalty is a Way of Doing Business...

<b>Customer loyalty.</b> The economics are clear. It's cheaper and easier to grow your business through existing customers.Yet marketers routinely spend …

Amazon Is Experimenting With A New Homepage Design

The newer, flatter design puts Kindle, Fire, and Prime categories front and center.<p>Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant’s biggest brands: the Kindle e-book platform, its Fire lineup of tablets and smartphones, and the Prime …

SocialRank 2.0 Launches as a Simple, Free Platform for Brands to Learn About and Manage Followers

In a crowded market replete with social media platforms that aim to tell brands what their followers or fans are talking about, one comes in with the …

No More Reservations: Exclusive Restaurants Require Tickets Instead

Have you ever wanted a ticket to see your favorite band so much that you could taste it?<p>You set the alarm, and start calling or clicking right when the tickets go on sale. You try again and again, until, finally, you snag a ticket. And even though the process is a pain, when you succeed, you feel …