Diwakar

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6 Marketing Moves Small Businesses Can Borrow From Big Companies

<i>By Robert Sofia</i><p>Established businesses have one obvious advantage over their younger counterparts: Deep pockets.<p>Fortunately, what today’s small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience …

Small Business

Meet Y Combinator's Bold Whiz Kid Boss

This story appears in the May 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>Venture capital firm Y Combinator defied expectations when it replaced co-founder and longtime president Paul Graham with Sam Altman, the whiz kid behind social networking app Loopt. A year into his tenure, Altman continues …

Three ways to get more customers and increase loyalty

As a business owner, you have to be committed to constantly evaluating your business practices and making necessary changes if you want to see growth. If your small business is stagnant or not as profitable as it should be, sitting on your thumbs waiting for things to improve won't help.<p>You have to …

How A Small Business Can Automate Social Media And PR

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks.<p>Trust me, it ain’t …

Marketing