Diverge Inc.

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Sheryl Sandberg
Business Strategy

How small businesses can develop their brand identity

A panel of experts discussed how SMEs can build big brands on small budgets at a recent Guardian Small Business Network seminar

7 Tips From Entrepreneurs On How To Have A Fearless Career

But fears at work can be particularly debilitating. <i>What if I fail? What if I'm not good enough? What if the ground opens up and swallows my cubicle whole?</i><p>Letting fear get the best of you at your job can keep you from getting the recognition that you deserve—whether it hinders you from nabbing a …

Entrepreneurship

Three sure ways to boost your small business

Life can be tough as a smaller business. Access to some of the more awe-inspiring weaponry in the marketing arsenal is just tantalisingly out of reach, and it can seem as though larger competitors are always accelerating while you have to fight just to stay in place.<p>There are some digital marketing …

How To Create A Disney-Like Addiction To Your Company

Step one: Make eye contact and smile. That and six other seemingly simple steps can help create customer-service magic.<p>I have always said I would never be that person with a Disney stuffed animal sticking out of my bag on a flight home from Orlando. Never. No way. I am much too cool for that.<p>After …

What Is Organizational Culture? And Why Should We Care?

If you want to provoke a vigorous debate, start a conversation on organizational culture. While there is universal agreement that (1) it exists, and (2) that it plays a crucial role in shaping behavior in organizations, there is little consensus on what organizational culture actually is, never …

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You've made the decision to start a business. Now you're asking yourself, "What is the best business to start?"<p>You already know that there's a world …

Small Business

How to Validate Your Start-up Idea

Will that brilliant business idea really take off? Here are five ways to test it--before you invest too much time and money.<p>At my marketing agency, Ciplex, I deal with a lot of clients who hire us to build a website for their business idea--based solely on their gut feeling that idea will be …

Startups

Starting up needn't be from scratch – you can buy an existing business

Some people may not want to start up their own enterprise, so acquiring someone else's SME can seem beneficial – but there are drawbacks<p>Starting a business from scratch is a major undertaking with huge challenges. There is funding to find, customers to attract, a reputation to establish, and then a …

13 Companies That Could Be New York's Next Billion-Dollar Exit

A number of other startups in New York have become huge businesses, expected to exit for at least $1 billion. Others probably won't get the billion-dollar acquisitions they're hoping for, but they'll still sell for boatloads of cash.<p>Then there are startups that aren't worth $1 billion yet, but we …

Venture Capital

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So, you've spent months or maybe even years searching for the perfect small business idea, and now you think you've found it. You're ready to dive …

Small Business

How to Build a Million-Dollar Business in 1 Year (Yes, Really)

<i>This article originally appeared on Entrepreneur.com.</i><p>Some people go their entire lives without earning a million dollars, so it sounds crazy that …

Business Strategy

Top 10 ideas for a thriving sharing economy

Sharing economy review author and Love Home Swap founder Debbie Wosskow gives her top ten recommendations for a thriving peer-to-peer economy<p>Few business ideas are trending so widely right now as the sharing economy – the term for a new breed of peer-to-peer services and collaborative consumption …

Ideas for Small Business

In the fall of 2007, Marco Arment was working as lead developer at Tumblr, the social network and blogging platform, when he noticed that he kept …

What All Great Business Ideas Share

There's no magic formula for a great business idea. However, the ones that get traction do share certain characteristics. In a recent hangout moderated by Entrepreneur.com editorial director Ray Hennessey, we asked a roundtable of experts in business innovation about what all great business ideas …

Entrepreneurship

How to Turn Your Business Idea into a Business Model

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the advantages of being a business coach is the opportunity to work with a lot of different businesses and business concepts, seeing what works and what doesn't.<p>I've been involved in a lot of different, unique and unconventional …

Small Business

5 Clues for Spotting Business Ideas

Ideas are everywhere. The trick is knowing where to look.<p>This story appears in the April 2002 issue of <i>Startups</i>. Subscribe »<p>(YoungBiz.com) - If there's anything you know for sure, it's that you want to own your own business. There's just this little matter standing between you and success--finding …

Hate Being Stuck Behind a Desk? 7 Business Ideas for You.

4 min read<p>Sometimes all you need to jumpstart your career is a change of scenery. Luckily, there are several types of businesses that will allow you to do just that.<p>Here are seven business ideas that will allow you meet new people, contribute to your community and won't keep you stuck behind a desk …

Small Business

10 Single Mom Entrepreneurs Share Their Best Business Advice

Running your own business is no piece of cake. Neither is raising a family. These 10 single moms, all of whom have built successful companies, manage to do both with a mix of intelligence, creativity and sheer determination.<p>For some of these mompreneurs, starting a business was a means of creating …

Twelve critical questions to ask before pursuing a business idea

I'm just like most other entrepreneurs I know – I have at least three new business ideas before I get out of bed in the morning. And the ideas just keep coming throughout the day.<p>Thankfully, after years of trial and error as an entrepreneur, I've learned to evaluate my new ideas carefully to …

Small Business

Top 7 Reasons Entrepreneurs Should Start a Business at a Community College

Have a "big idea" for a new business, but not sure where to get started? You may want to consider starting it at your local community college.<p>That's right, because when it comes to launching a new business, there is probably no better kept secret for entrepreneurship than your local community …

Create a dream team with a business partner whose skills complement yours

Finding someone who has strengths you may lack and shares your vision could be the key to growing your small business • How to master the art of pitching your business<p>Coming up with a good idea is only the beginning of creating a successful business. First and foremost you need to take a step back …

Small Business

5 Things You Must Do to Successfully Launch a Business

This story appears in the October 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you're establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once …

Entrepreneurship

What is the difference between efficiency and effectiveness marketing measures?

<b>Download free resource – Digital Marketing Optimization</b><p>If you're involved in marketing, take a look at our free guide to defining the right marketing …

Digital Marketing