Disruptive Insight

551 Added | 2 Magazines | 3 Likes | 183 Following | 295 Followers | @DisruptiveIhag4 | Disruptive Insight is a Digital Behavioural Intelligence Consultancy.  We pioneer the synthesis of established behavioural research methods with digital data to provide you with competitive advantage and a deeper understanding of your audience.  Looking beyond the numbers we audit and report authentic insights around your digital content, ecosystem and customers at a speed quicker than traditional research 

Facebook expands Safety Center to 50 languages, doubles down on bullies with 60 partners

As Facebook, the social network with 1.7 billion users, has come under fire for how it has handled its editorial role as a “media” company, it is also trying to launch more ways for people to control their experience on the platform. Today the company unveiled a redesigned Safety Center, now …

Immersively Engaged: The Future Of Storytelling Festival

Lots of people are thinking about the future of the publishing business. But Charles Melcher has moved past that conversation. He’s a perennial insider/outsider: he was a self-styled book publisher until 2009 when he found himself facing the uncertain future of print. But at that moment, he decided …

Virtual Reality

Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with them on the social network<p>Called Audience Insights, the dashboard can provide information about a variety of characteristics, categorized into demographics, …

Analytics

How to act less stupid, according to psychologists

Over the course of any given day, the average person sees plenty of odd behavior. A bizarre outfit or a strange conversation, an unfamiliar gesture or anything, really, that doesn't fit into the realm of acceptable behavior.<p>One of the most common breaches, one of the things that tends to give us …

Psychology

Google Daydream View hands on

So long Cardboard, hello Google Daydream View. During Google’s announcement today in San Francisco, the company unveiled its latest mobile VR headset, which will work in conjunction with Daydream-supported smartphones – and right off the bat, that includes the newly announced Google Pixel and Pixel …

Virtual Reality

What Can Big Data Do for Manufacturing?

Like ‘Industry 4.0,’ ‘big data’ is one of those terms that sounds so broad as to be vacuous.<p>(Have you noticed how everyone seems to be selling …

What You Need to Know About Social Media in Nine Easy Charts | News - AdAge

Source: ComScore (June 2016). More info: comscore.com. Numbers rounded. Unique visitors includes all desktop users age 2 and up and all mobile users …

Twitter must find a buyer before Snapchat destroys it

Twitter Inc. needs to sell now or its valuation could snap back to earlier, lower levels, Susquehanna analysts say.<p>Twitter TWTR, +1.40% has …

Snapchat

Everything Businesses Need to Know About LinkedIn

Social media has essentially become the air we breathe online. It's where customers increasingly spend more of their time, with social applications challenging browsers as the entry point through which users interact with the web. Businesses need to know absolutely everything they can about each …

Edtech is the next fintech

Fintech is a factor of the fourth industrial revolution that has completely taken the world by storm and forever revolutionized how we bank. But many believe it is still in its infancy, with figures suggesting the same: global investment peaked at $5.3 billion in the first quarter of this year — a …

Are We Seeing A Data Science War: Kaggle v Watson?

It’s humans versus the machines.<p>No, I’m not talking about a new <i>Terminator</i> movie, but rather, two models that seek to help address the shortage of data scientists in our industry.<p>Because the struggle is real.<p>As far back as 2012, Gartner estimated that there would be a shortage of 100,000 data …

Big Data

How 3 publishers are using Instagram stories for visually compelling storytelling » Nieman Journalism Lab

The announcement of Instagram Stories last Tuesday came with mixed reviews, many considering it a blatant ripoff of Snapchat. Allowing users to share real-time life updates, news media have a new opportunity to report from the field while also giving a behind-the-scenes glimpse of life at the …

Journalism

Why People Analytics Is The Next Big Opportunity For Your Organization

This video is coming to you from Zurich, Switzerland, where I just finished meeting with a large financial institution to discuss the future of work and designing employee experiences. Without people analytics, it’s impossible to design any type of employee experiences since you need the data and …

The Workplace

The New York Times is trying to narrow the distance between reporters and analytics data » Nieman Journalism Lab

Over the course of the morning of July 8, a New York Times story about the shooting of police officers in Dallas changed headlines more than a dozen times — introducing the name of the suspected shooter, then changing to include possible motive, then changing to reflect that the suspect had been …

Journalism

5 Common Emotions You Never Knew Had Names

That cozy feeling you get when it's raining out and you're indoors? There's a name for it.<p>Emotional life is far richer than the vocabulary we have to describe it. Sadness, joy, exhilaration, regret, fury, etc., bleed into each other, creating unique blends in which one emotion is tinged with …

Emotions

5 Ways to Get More LinkedIn Leads

Are you struggling to build a pipeline of quality leads? Wondering how LinkedIn can help? With the right forms of targeting, pitching, and …

Lead Generation

10 of the best virtual reality apps for your smartphone

Get started with VR on your iPhone or Android phone with these 100 apps, spanning films, games, news and 360-degree photo-sharing<p>You don’t need to spend hundreds of pounds on an Oculus Rift or HTC Vive headset to give virtual reality a try.<p>The Android or iPhone handset in your pocket is a VR device …

Virtual Reality

Snapchat paves way to IPO with Ads API and inserts between stories

Snapchat is ready to make the big bucks that could let it go public thanks to a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities and measurement to throw huge budgets at Snapchat’s 150 million daily …

Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

Huge news today in the world of M&A in enterprise and social networking services: Microsoft has announced that it is acquiring LinkedIn, the social network for professionals with some 433 million users, for $26.2 billion, or $196 per share, in cash. The transaction has already been approved by both …

Instagram now lets businesses learn more about you than ever before

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Instagram is upgrading its analytics.<p>The social media platform has unveiled a new suite of tools that lets businesses obtain an unprecedented level of access into …

Brandnew IO launches influencer marketing platform

Berlin’s Brandnew IO has a new influencer marketing platform that helps brands chase people who have become big on social media.<p>In an age when user acquisition costs are soaring, and the effectiveness of ads is in question, marketing to people with a lot of social influence is “in.” Influencers who …

Get It Right: The Difference Between 'Social Spend' and 'Advertising Spend'

Social spend--you can't escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus--it's all about ad buys. From that perspective, social spend sets a new all-time high every year. In 2015, the estimated …

Social Media Marketing

2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report covers today's Internet growth and an in-depth look at the following:<p>• Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.<p>• Internet user growth remains consistent (led by …

Boost Your Brand's Reach, Authenticity, and All-Around Awesomeness with These Employee Activation Insights | LinkedIn Marketing Solutions Blog

Getting more of the right people to see your content is a goal all content and social media marketing pros share. It turns out, the solution may be …

Employee Engagement

Can we trust emotion over reason?

When you have an important decision to make – for example, the best way to vote in the coming referendum – and you want to ensure that your decision is based on fact, how can you know you’re not being swayed by emotion? After all, our emotions are present from birth – we don’t need to “learn” to …

Blogger Life – Influencer, Werbung, PR und Events #bloggerlife

<b>Ein Blogpost zum manchmal naiven #Bloggerlife in Deutschland. Wahrscheinlich denken die meisten Blogleser und Blogger nun an ihren Instagram-Stream</b> …

Why Marketing Leaders Should Personally Engage More In Social Media

I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the fourth most influential CMO on Twitter (see list here). I asked him …

Social Media Marketing

Why Snapchat Could Change How Photographers Tell Stories

<i>(Video by Anush Babajanyan)</i><p>John Stanmeyer stands at the ready. In his hands are two French presses full of coffee. The <i>National Geographic</i> …

Photographers

Former Director at Facebook Says Storytelling is the Best Marketing

<i>What do you predict will be the biggest change in marketing in the next 3 years? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Jonathan Ehrlich, Partner at Foundation Capital, former Director of</b> …

Quora

5 Musts Before Launching Your Social Media Marketing Campaign

When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social media marketing for a long time, and you want to start earning the rewards as soon as possible. For this reason, many new entrepreneurs and marketers jump …