Dionne Denise “Didi” Felida

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How to Buy Food: The Psychology of the Supermarket

From the layout to the little old lady who hands out samples, we explain the psychological tricks the supermarket uses to get you to buy food you don't want<p><i>This is the first part of a two-part series on how to get the most of your supermarket-shopping experience. Part One discusses how supermarkets</i> …

Columbia University

These illustrations are as hilarious as they are adorable

6 Easy Ways To Get More Battery Life With iOS 8

By now, you're probably familiar with the new bells and whistles of iOS8. But all those new features also come with new ways to accidentally drain your iPhone's battery life -- a horror too many people too often face.<p>So what should you do to make sure your iPhone doesn't die on you? We've gone …

10 Things In Advertising You Need To Know Today

1. Starbucks' first brand ad shows the coffee house is afraid of being seen as the giant global corporation that it is and not a cool brand.<p>2. Brits aren't sure whether they love or hate the new "green" Coke flavor.<p>3. This ad tech company is looking to woo potential clients at Advertising Week New …

Microsoft Announces Windows 10

No, that isn't a typo.<p>Today Microsoft officially unveiled the latest version of its traditional computer operating system, curiously called Windows …

The US is ready to redefine “television” to include the internet

The US Federal Communications Commission is considering whether to treat certain online video services like cable and satellite TV providers.<p>The move would help the online services get cheaper access to major network programming and could allow them to become stronger competitors to the dominant …

Net Neutrality

This Woman's Revolutionary Idea Made Her A Billionaire — And Could Change Medicine

No more wondering to yourself, "Ah, how much more can they take before I pass out?"<p>Instead you might be able to walk into a Walgreens pharmacy for a reportedly painless fingerprick that will draw just a tiny drop of blood, thanks to Elizabeth Holmes, 30, the youngest woman and third-youngest …

A Developer Created A Brilliantly Innovative New Way To Use The iPhone's Widgets, But Apple Killed It

Apple removed an app called Launcher from the App Store late Friday night, and the circumstances surrounding the app's removal have left its creator scratching his head.<p>Launcher was originally designed to help save its users time by creating one-tap shortcuts to popular actions on your iPhone that …