Diogenhs

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5 Ways To Optimize Your Digital Marketing Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing budgets are usually tight. To maximize profitability, every dollar must be allocated effectively. Here are five strategies that can be implemented instantly to get the most out of marketing budgets.<p>1. Focus on what works …

Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether customers perceive a product as “cheap” or “affordable” is crucial to its success in the marketplace. But if companies think they lack control of this perception, well, they are simply wrong.<p>There is, always has been and always …

Marketing

Why smart companies will start giving data back to their users

If you’ve been to a marketing conference in the last few years, you’ve probably heard how data has become the new oil of the digital economy. Many companies are accumulating their stockpiles of this new digital fuel via loyalty programs, web analytics tools, and CRM systems.<p>But all of the data …

10 Strategies for Working Much Smarter

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re in Australia, England, or America; blue-collared, white, or pink, we’ve all got 24-hours to work with. Success comes down to what we’re able to do in those hours. No entrepreneur can keep the sun from setting or add hours …

Will Power