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Smirnoff Ice wins second annual Tribeca X Award with short film about deaf dancer

The second annual Tribeca X Award went to a moving short film about a deaf dancer as Chris Fonseca: Keep it Moving, directed by Zachary Heinzerling, …

10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring.In …

Bobbleheads

Viewability or fraud: Marketers are split on which is the bigger issue

Speaking in a dimly lit Hilton conference room in central London at the Incorporated Society of British Advertisers annual conference on Wednesday …

AdTech

Don't Let Advertising Optimize Itself to Death | Inc.com

Advertising is an art form. There, I said it. I know that's not a popular sentiment these days, and I think it largely stems from the growth and over-emphasis that we put on digital and social advertising above all else. Where we've stripped away the creativity and in its place we've adopted …

Advertising

Native Video Advertising

If you’re looking to drive brand awareness and conversion, video advertising is one of the most effective media types for many businesses.<p>If you’re …

Comment on The Digital Advertising Industry Has An Identity And Data Integrity Problem by Mark Evans

Joshua,Thank you for this article. It is critical that marketers and agencies demand more information from providers about data quality. The …

Advertising Industry

Apple's Swift Playgrounds is a coding class disguised as a video game

Alongside the release of iOS 10 this fall, Apple will put out a video game filled with strange aliens, blocky worlds, collectible gems, and clever logic puzzles. Only it's not just a video game — it's a series of coding lessons and challenges designed to teach kids the fundamentals of computer …

Computer Science

Hate Ads on Facebook? They're About to Get Worse

<i>This article originally appeared on</i> The Motley Fool.<p>Online ads are more pervasive today than ever before. Facebook's CFO told investors last year …

Ready to Live Your Entrepreneurial Dream? Don’t Quit Your Day Job Just Yet

It’s possible to pursue your entrepreneurial dream without using your credit card as a poor substitute for a paycheck. Sure, it takes focus and …

Entrepreneurship

4 Things Marketers Should Do In 2017

2016 marks HubSpot’s 10th anniversary.<p>When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t …

The Top 4 Best Viral Video Marketing Campaigns of 2016

It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale.<p>In 2015, 73% of marketers believed …

The 10 Best Branded Content Partnerships of 2016

It's no secret that publishers and brands have discovered the power of content marketing en masse. While the quantity of content is continually …

Advertising

Thai Life Insurance Serves Up Yet Another Harrowing Ad Masterpiece

<b>WHAT:</b> Short film from Thai Life Insurance, marking the brand’s 75th anniversary.<p><b>WHO:</b> Thai Life Insurance, Ogilvy & Mather Bangkok<p><b>WHY WE CARE:</b> Thai Life Insurance is in the habit of reducing audiences to blubbering wrecks, and the approach must be working because this latest spot is entirely …

Life Insurance

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing