How to Hire and Train an Ad Ops Team That Everyone Will Loveadmonsters.com - Lynne d Johnson Where would the modern-day digital publisher be without a competent and effective ad ops team? Long gone are the days when ad ops simply required a …
Omnichannel Ad Buyers Still Need Education on In-App Opportunities - eMarketer Trends, Forecasts & StatisticseMarketer eMarketer principal analyst Nicole Perrin spoke with Meagan Ralston, manager and partner of the solutions team at MoPub, a Twitter company, about how …
Facebook ‘The underlying arrogance’: Media buyers are frustrated with Google and Facebook ad repsDigiday - Kerry Flynn “Facebook reps — not agency reps but ad reps — they don’t help. They give us talking points versus practical guidance,” said David Herrmann, an …
Ad Monetization Waterfall Best Practices | Digital Limbodigitalimbo.com - Published by Digital Limbo on July 22, 2019 I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips: Identify the best …
Waterfall with eCPM Floors | Digital Limbodigitalimbo.com - Published by Digital Limbo on July 18, 2019 To introduce the concept of floors is necessary to understand how the eCPM decreases as the same user watches more videos ads. Let’s consider that the …
Waterfall in Ad Monetization: Auto and Manual setup | Digital Limbodigitalimbo.com - Published by Digital Limbo on July 8, 2019 When it comes to monetizing through ads in a mobile app, the easiest way to go is to setup a mediation layer, integrate a few ad networks and leave …
What is | ironSource App Fraud & App Ads Txt | ironSourceironsrc.com - Sofia Gilyazova Last year, we saw ads.txt achieve widespread adoption across the industry’s desktop and web inventory, with most savvy brand marketers and demand …
Transitioning to an in-app bidding world | ironSourceironsrc.com - Lauren Luz Sofia Gilyazova, Ad Monetization Manager at Social Point talks everything about in-app bidding from challenges and drawbacks to benefits and brands …
Remote Workers Are Outperforming Office Workers--Here's WhyInc Magazine - Brian de HaaffResearch shows that office workers cannot concentrate at their desks. Have you seen any of these gimmicky office designs? Candy dispensers in conference rooms. Hammocks and indoor treehouses. Tech companies
Increase Revenue With Multiple-Line Items In Your Waterfallchartboost.com - Neil Pretlow The mediated ad-network waterfall has been the mainstay of in-app monetization for quite some time now. While it must be acknowledged that the …
Study: Mobile gaming more popular than social mediamobilemarketer.com - Author • Mobile gaming has become so ingrained in smartphone usage that 69% of U.S. consumers said they would rather give up social media apps or TV than lose …
Study: Mobile games better for brand safety than social mediaretaildive.com They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
Market Report: Ads LTV by Soomla | Digital Limbodigitalimbo.com - Published by Digital Limbo on April 29, 2019 SOOMLA: Industry’s First Mobile Ad LTV Benchmarks Report – Q4 2018 For the first time in the mobile industry, SOOMLA (funded 2.5m USD on December …
Improved Unity Ad performance insights with Multi-dimensional Reportingunity3d.com - Peter Knudson If you’re a mobile game developer, understanding how well your game is resonating with your players can be difficult. You’ve got a wealth of data to …
Decomposition Tree for Ad Monetization | Digital Limbodigitalimbo.com - Published by Digital Limbo on April 19, 2019 When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the …
How the Duration of Your Video Ad Impacts Performance [Study]nanigans.com Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to …
Why IAP Games Should Consider Ads in Their Monetization Mixfacebook.com Scalability, new markets, engaging formats—here are five reasons to incorporate ads into your monetization strategy.
5 Tips for Working with a Mobile DSPliftoff.io Misha currently manages a team of UA experts working on Ad Networks and DSP media buying. He joined Huuuge Games 3 years ago. Prior to his current …
Why Apple Arcade is doomed to disappoint both players and developerspocketgamer.biz - By Guest Author Apple made an announcement of a subscription service for premium games called Apple Arcade earlier this week and it left me with an expression of …
Mobile Marketing App Launch Checklist | Digital Limbodigitalimbo.com - Published by Digital Limbo on March 28, 2019 Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and …
Ad Revenue per User with Sofia Gilyazova | Digital Limbodigitalimbo.com - Published by Digital Limbo on February 28, 2019 Today we listen to the Expert Voice of Sofia Gilyazova who will share her opinion on Ad Revenue per User and how to take advantage of it. “Ad revenue …
DAU calculator based on user retention | Digital Limbodigitalimbo.com - Published by Digital Limbo on February 18, 2019 When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or …
Singular study reveals top mobile ad networks for return on investmentVentureBeat - Dean TakahashiSingular reported that Facebook and Google are still the top performers when it comes to return on investment for marketing campaigns that place ads in mobile apps and games. San Francisco-based Singular
All you need to know about Apple Search Ads discovery campaignssplitmetrics.com Subscribe to receive handpicked app store optimization tips based on case studies of Rovio, MSQRD, Prisma and other companies
eCPM Floor and Target | Digital Limbodigitalimbo.com - Published by Digital Limbo on February 4, 2019 Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and …
FlipboardIcon version of the Flipboard logo Ad Revenue per User with Jan Pollack | Digital Limbodigitalimbo.com - Published by Digital Limbo on January 25, 2019 In this first Expert Voice interview, Jan Pollack will share his view on the importance of ad revenue per user and the status of its precise …
Holiday Hangover in eCPM : Analyzing the drop between December and Januarysoomla.com - Ben Lerner Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and …
Why Your Game's Soft Launch Isn't Working [MAMA Board]appsflyer.com Welcome to the twelfth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini …
Determining your IAP price points (hint: make it expensive)alexandremacmillan.com - Alexandre Macmillan Determining the best dollar price point of your IAPs is a crucial aspect to optimize your game’s revenue. In an ideal world, all price points should …
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