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Singular study reveals top mobile ad networks for return on investment
VentureBeat - Dean Takahashi
Singular reported that Facebook and Google are still the top performers when it comes to return on investment for marketing campaigns that place ads in mobile apps and games. San Francisco-based Singular
All you need to know about Apple Search Ads discovery campaigns
splitmetrics.com
eCPM Floor and Target | Digital Limbo
digitalimbo.com - Published by Digital Limbo on February 4, 2019
Digital Pill: eCPM Floor vs Target Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure …
Ad Revenue per User with Jan Pollack | Digital Limbo
digitalimbo.com - Published by Digital Limbo on January 25, 2019
Expert Voice: Ad Revenue per User with Jan Pollack In this first Expert Voice interview, Jan Pollack will share his view on the importance of ad …
Holiday Hangover in eCPM : Analyzing the drop between December and January
soomla.com - Ben Lerner
Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and …
Why Your Game's Soft Launch Isn't Working [MAMA Board]
appsflyer.com
Why Your Game’s Soft Launch Isn’t Working [MAMA Board] Welcome to the twelfth edition of MAMA Boards, an AppsFlyer video project featuring leading …
Determining your IAP price points (hint: make it expensive)
alexandremacmillan.com - Alexandre Macmillan
Determining the best dollar price point of your IAPs is a crucial aspect to optimize your game’s revenue. In an ideal world, all price points should …
In-App Purchases
New year, new Ad formats
unity3d.com - Tony Parisi
In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that goes …
2019 Predictions: #3 Simulation & Customisation Games get Primed for Growth
deconstructoroffun.com - Michail Katkoff
Top Network Performance – 2019
adlibertas.com - Adam Landis
Another Q4 has come and gone and while we are suffering the after-effects of sky-high year-end performance, many turn to the ad-stack in the interest …
The Future of Programmatic Mediation
ironsrc.com
In this episode of LevelUp, Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on ‘programmatic mediation’ . He defines …
How to Reward Users for Maximized Video Ads Monetization
medium.com
UPLTVBlockedUnblockFollowFollowing Dec 9, 2018 Rewarded video ads are full-screen video ads that users opt to watch in full, in exchange for in-app …
Ad LTV Vendor Comparison
medium.com
Farhan HaqBlockedUnblockFollowFollowing Dec 20 Working for a data driven company who was one of the early adopters of ad LTV tracking technologies, it …
Developer survey shows in-game ads are an increasingly lucrative monetisation option
pocketgamer.biz - By Natalie Clayton, Staff Writer
In-game adverts are becoming a viable alternative to in-app spending according to a new report by DeltaDNA. The In-Game Advertising Survey Results …
From Header Bidding on Web to Unified Auction on Mobile (Part 1)
chartboost.com - Kele Song
What is the most popular ad tech buzzword in the past two years? Depending on who you ask, many ad pros would start their list with “header bidding”. …
Google warns app developers of three malicious SDKs being used for ad fraud
TechCrunch - Sarah Perez
A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result
Rewarded video monetisation grows in US and East Asia
businessofapps.com - Anne Freier
Rewarded video ad formats continue to grow in popularity, according to a new report from Appodeal.Although debuting just a few years ago, the format …
The Case for In-Game Advertising
ironsrc.com
Previous PostIdle and Incremental Games ironSource blog The Case for In-Game Advertising signup to newsletter By Jasmine Cohen |Sunday 02 December …
These Hugely Popular Android Apps Have Been Committing Ad Fraud Behind Users’ Backs
buzzfeednews.com - Craig Silverman
“Why isn't Google immediately dropping such apps from the Play store and advising users to uninstall them?” one analyst asked. Eight apps with a total …
What is Ad Monetization | Digital Limbo
digitalimbo.com
What is Ad Monetization? Ad monetization. This seemingly big, difficult word represents something that, on the contrary, carries a very simple idea: …
What is Ad Monetization? - Bid Types
linkedin.com
Welcome back everybody. Today’s topic is going to be: money! Everybody’s most and least favorite subject (depending on which end of the money …
GameAnalytics: Fewer than 15% of games retain a third of their players after day one
pocketgamer.biz - natalie.clayton@steelmedia.co.uk (Natalie Clayton)
Fewer than 15 per cent of games retain more than 35 per cent of new players after day one. That’s according to GameAnalytics ’ second annual Mobile …
What is Ad Monetization - Part 2 | LinkedIn
linkedin.com
Let's pretend to be the owners of an app and that we have reached the decision to gain money using ad monetization. Two advertisers decide to publish …
Comment on Unity releases Google advertising for developers by Camille Le
unity3d.com - Camille Le
Everyone loves something new. New ad formats, new advertisers, and new content means more options to create something unique and engaging. We’re …
Lack of Understanding Limits In-App Header Bidding, For Now - eMarketer Trends, Forecasts & Statistics
eMarketer
Header bidding, a specific implementation of programmatic advertising that allows ad buyers greater access to publisher inventory—even inventory once …
Using attribution data to calculate mobile ads LTV
singular.net
October 18, 2018 Using attribution data to calculate mobile ads LTV Eric Benjamin Seufert is the owner of Mobile Dev Memo, a popular mobile advertising …
Making 2,500€ / month Using AdMob with an App with Few Downloads
thetool.io - By Daniel Peris
• 779shares • Shares741 • Shares19 Is it possible to make 2,500€ / month with an app that barely gets 250 installs per day? Yes, it is! One of my partners and …
How Header Bidding Is Moving Into Apps
eMarketer
Most premium publishers who sell inventory programmatically rely on a tactic called header bidding, which allows them to simultaneously offer …
What is Ad Monetization?
linkedin.com
Let's start this week with the first topic, IAP and IAA. Are you familiar with those free apps, so well made that very often persuade us to buy paid …
What is Ad Monetization? IAP vs IAA
linkedin.com
Let's start this week with the first topic, IAP and IAA. Are you familiar with those free apps, so well made that very often persuade us to buy paid …