Avatar - Garrett dale
Garrett daleadded this to #TheDEX - The Daily Exchange
Digital Media’s Achilles Heel: Measurement

Digital Media’s Achilles Heel: Measurement

Digiday  - Jack Marshall

In its formative days the online ad industry leaned heavily on accountability as its major selling point. No longer would advertisers be oblivious to …

View on digiday.com
Avatar - Digiday 

Digiday 

Authority, insight and honesty on digital media and marketing.

Magazines by Digiday