Digiday flipped into DigidayAdvertising As publishers recognize the true cost of malvertising, recent cases highlight the damage - Digiday Digiday - Confiant Malvertising — the use of ad tech by malicious actors to attack end users at scale — has been a silent but insidious aspect of digital advertising in …
Digiday flipped into DigidayTikTok How eos skincare rode a TikTok trend to sales increases Digiday - Erika Wheless After a TikTok video featuring one of its products went viral on TikTok earlier this year, the skincare brand eos learned two valuable lessons: …
Digiday flipped into DigidayAdvertising 'We're out there hitting the pavement': Ad management firms scoop up sites ahead of cookie changes - Digiday Digiday - Max Willens As ad buyers and sellers brace themselves for the coming cookie changes, companies that built businesses out on media’s long tail now find themselves …
Digiday flipped into DigidayBMW Group Case Study: How BMW Group broke into the esports market Digiday - Sara Jerde In BMW’s ever-continuing journey to reach consumers in the spaces they’re playing (literally), the automobile company has found success in …
Digiday flipped into DigidayIOS 14 For some media buyers, unresponsive Facebook ad reps cause frustration Digiday - Kristina Monllos Media buyers say unresponsive Facebook ad reps aren’t a new problem, but some say the issue has gotten worse in recent months with the looming iOS 14 …
Digiday flipped into DigidayGoogle ChromeBrowser makers, now including Mozilla's Firefox, are already ditching Google's proposed cookieless ad targeting method FLoC... Digiday - Kate Kaye Privacy-centric browser Brave and browser extension DuckDuckGo have decided to block Google’s proposed method of tracking and targeting ads to groups …
Digiday flipped into DigidayMedia Industry How female news leaders are changing media culture for women Digiday When Alison Phillips was a younger journalist she would inform colleagues she was going out to meet a contact on the other side of the city before …
Digiday flipped into DigidayMarketing Ace Hardware is turning to influencers to reach a younger demographic Digiday - Kristina Monllos Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is new to the space and …
Digiday flipped into DigidayJosh HawleyCheat Sheet: What a 'radical' GOP antitrust bill that would kill big tech acquisitions has in common with the Democrats’... Digiday - Kate Kaye Republican Sen. Josh Hawley of Missouri has put what he called “woke mega-corporations” on notice, particularly tech platform giants including …
Digiday flipped into DigidaySpotify Media Briefing: How publishers are pushing podcasts to new audiences - Digiday Digiday - Tim Peterson In this week’s Media Briefing, media executives share their podcast promotion and programming strategies. Last spring, the podcasting industry did not …
Digiday flipped into DigidayBusiness Los Angeles Times enters crowded daily news podcast market with a West Coast twist - Digiday Digiday - Sara Guaglione When the Los Angeles Times debuts “The Times: Daily News from the L.A. Times” next month, the newspaper publisher will be far from the first outlet …
Digiday flipped into DigidayPaid Leave'I felt like I was pushed into being a stay-at-home mom': Confessions of a former ad exec on being fired after becoming mother... Digiday - Kimeko McCoy Mothers of today are expected to do it all — raise the kids, bring home the bacon and have dinner on the table by 6 p.m. And while some companies …
Digiday flipped into DigidayEmployment Video: How employer rewards and incentives changed in 2020 - Digiday Digiday - Blackhawk The nature of employer rewards programs has transformed, accelerated by the events of 2020 — a year of sweeping change. Employees shifted to digital, …
Digiday flipped into DigidayWidgets 'It was immediate': The New York Post has started personalizing its commerce content recommendations - Digiday Digiday - Max Willens The New York Post is one of many publishers that’s recently learned its audience trusts their shopping recommendations. It’s trying to get more …
Digiday flipped into DigidayAdvertising Google’s privacy plan brings changes, but not as many as marketers think - Digiday Digiday - Seb Joseph The more things change, the more they stay the same. Google’s recent reminder of life without third-party cookies is a case in point. In the weeks …
Digiday flipped into Digidayentertainment news Future of TV Briefing: The pandemic will not be televised - Digiday Digiday - Tim Peterson The Future of TV Briefing this week looks at how TV and streaming producers are preparing shows for a post-pandemic audience and to what extent the …
Digiday flipped into DigidayTechnology 'The world of either is behind us': Marketers predict the future of events will be a hybrid of online, in-person - Digiday Digiday - Kimeko McCoy As the Covid-19 vaccine rollout continues and consumers resume life as normal, marketers say they expect events in the future to be a hybrid of …
Digiday flipped into DigidayRemote Working Welcome to the 'Zoom Town': Remote working has employees on the move Digiday As the pandemic came to dominate all our lives over the past year, if you happened to relocate — either by choice or necessity — then you’re not …
Digiday flipped into DigidayAdvertising Cannes Lions networking and dealmaking is missed yet again Digiday - Kristina Monllos Last week, the organizers of the Cannes Lions International Festival of Creativity reversed course and announced that the festival would once again …
Digiday flipped into DigidayBusiness Publishers adopt new tactics to gain essential face time with clients Digiday As vaccinations tick upward and publishers mull a potential return to the workplace this year, one thing that will not return to normal any time soon …
Digiday flipped into DigidayUnited States The Washington Post staffs up in Asia and Europe Digiday - Sara Guaglione The Washington Post promoted Josh du Lac in March to oversee a priority for the legacy publisher’s strategy this year: building a 24-hour global …
Digiday flipped into DigidayAdvertising Vendors jostle for position ahead of coming contextual pivot Digiday - Max Willens The media and marketing ecosystems presume advertising budgets are going to swing back toward contextual targeting. No one knows quite how much, but …
Digiday flipped into DigidayYouTube YouTube creators have become their own class of media company Digiday - Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Alisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But …
Digiday flipped into DigidayAdvertising Dentsu develops tool to address audience-based TV advertising’s patchwork problem Digiday - Tim Peterson Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers …
Digiday flipped into DigidayProduct Reviews Google curbs publishers' commerce plans with a product reviews update Digiday - Max Willens Google likes to keep expertise and information scattered across the internet. A coming update to its search engine should help to keep commerce …
Digiday flipped into Content & CommerceAdvertising Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday Digiday - Kayleigh Barber Refinery29 set the example for what a successful commerce strategy looks like at Vice Media. With that inherited foundation, Vice is creating a …
Digiday flipped into DigidayMacy's LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here's why - Digiday Digiday - Kate Kaye “Brand X wants to spend on your inventory!” It’s the sort of pitch publishers have been getting from one identity tech provider in particular in …
Digiday flipped into DigidayPinterest Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content - Digiday Digiday - Sara Guaglione Pinterest is putting content creators on the hook for keeping their channels positive, fact-based and kind in a move the platform hopes will win over …
Digiday flipped into DigidayAdvertising 'The elephant in the room': Companies persist with fingerprinting as a workaround to Apple's new privacy rules - Digiday Digiday - Seb Joseph As Apple starts to flex its anti-privacy muscles, some companies are trying to stay one step ahead. Workarounds to Apple’s in-app tracking crackdown …
Digiday flipped into DigidayPandemics Shortage in mental health services fans flames of employee burnout - Digiday Digiday As the pandemic drags on, the workforce is facing a serious burnout crisis — and a growing perception that bosses are tuned out when it comes to …
