Digiday flipped into Digiday2 hours agoWTF is the TV upfront?Digiday - Tim PetersonFor as instrumental as the upfront is to the TV advertising marketplace, it can be somewhat enigmatic. So the upfront refers to the cycle each year …
Digiday flipped into Digiday2 hours agoHow the layoffs at Upcomer show the challenges of public ownership in esports mediaDigiday - Alexander LeeIn 2021, gaming and esports company Enthusiast Gaming acquired the dormant esports media brand Upcomer, with plans to turn it into a leading esports …
Digiday flipped into Digiday2 hours ago'A lot of investment and commitment': Manchester City ramps up esports effortsDigiday - Seb JosephNot content with competing for major honors in the world of football, English juggernaut club Manchester City wants to do the same in esports. The club …
Digiday flipped into Digiday2 hours agoMedia Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clientsDigiday - Michael BürgiAs the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, …
Digiday flipped into Digiday3 days agoWhy Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine coverDigiday - Alexander LeeTo promote the release of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive partnered with Snap and Game Informer to …
Digiday flipped into Digiday3 days agoHow Blue Apron meal kit is revamping its marketing strategy with digital videoDigiday - Kimeko McCoyBlue Apron is making a marketing comeback. For the first time since 2018, the direct-to-consumer meal kit company is making a serious investment in …
