Digiday flipped into DigidayGap Inc. 'Shopping patterns will feel longer and flatter': Gap's CMO on preparing for holiday campaigns - Digiday Digiday In between shutdowns, implementing curbside pickup and store re-openings, the clothing retailer has been forced to make adjustments in how to market …
Digiday flipped into DigidayMedia Industry'Clearly underinvesting': Some of the world's biggest marketers pledge to direct more media dollars to minority-owned business Digiday Since the rise of the Black Lives Matter movement in May, marketers from Procter & Gamble to McDonald’s, Pernod Ricard to Pepsico have pledged to …
Digiday flipped into DigidayQuibi Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows - Digiday Digiday In a statement announcing Quibi’s shutdown, the company’s founder Jeffrey Katzenberg said, “Our standalone business model is no longer viable.” …
Digiday flipped into DigidayAdvertising Industry Paid virtual events are the new golden ticket for publishers - Digiday Digiday “There are other added benefits for publishers to have ticketing on their events, beyond the revenue,” said Ben Hindman, CEO of virtual events …
Digiday flipped into DigidayAdvertising Industry 'We do it because it's profitable': Ads improbably sprout on ad averse Substack - Digiday Digiday While some Substack creators are out in market hustling up their own ad partnerships, the platform’s most popular writers now routinely get cold …
Digiday flipped into DigidayStartups 'More than a moment': SPACs give DTC startups a potential new exit strategy - Digiday Digiday SPACs give startups an alternative way to go public, without going through the traditional IPO. In a SPAC, a group of individuals raise money in …
