Digiday flipped into Digiday1 day agoFor premium publishers, proving an advertiser's return on investment is more important than everDigiday - By Kayleigh BarberThis article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → One of the top takeaways from this year’s Digiday …
Digiday flipped into Content & Commerce1 day agoWhy Apartment Therapy added more commerce integrations to its tentpole event franchise Small/CoolDigiday - By Kayleigh BarberThis article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Event sponsorships are hard to come by this year, …
Digiday flipped into Digiday1 day agoWTF is the fediverse?Digiday - By Kimeko McCoyThis article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Imagine posting a thought …
Digiday flipped into Digiday1 day agoAgencies move on from creating content for specific platforms to focus on short-form videoDigiday - By Krystal ScanlonThe latest pivot toward video is in full swing, and unlike previous occasions, agencies must now master the art of short-form video rather than …
Digiday flipped into Digiday1 day agoMicrosoft heralds a new age of AI 'copilots' across hardware, software — and advertisingDigiday - By Marty SwantAs Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. At its fall event in …
Digiday flipped into Digiday1 day agoWomen's sports marketing boom 'huge up and coming opportunity,' spurs new agency servicesDigiday - By Kimeko McCoyMore than three million people tuned into Coco Gauff’s U.S. Open last week, making her victory the most-viewed women’s major tennis final ever on …
