Advertising Industry Target’s profitable same-day delivery strategy is driving digital salesDigiday - Hilary Milnes As Walmart and Amazon race to deliver online orders to customers in a one-day window, Target is reaping the profits of its store-centric same-day …
Advertising Industry How The Guardian is looking to boost reader donations in the USDigiday - Max Willens The Guardian has discovered that American readers are willing donors, and the news publisher hopes that a bigger focus on investigations and requests …
Royal Bank of Scotland Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issuesDigiday - Seb Joseph Brands demanding too much from their agencies are partially to blame for transparency issues. At least, that’s what Royal Bank of Scotland CMO David …
Branded Content Digiday Research: Branded content production costs are growingDigiday - Mark Weiss Branded content has become a critical piece of many publishers’ revenue mix over the past decade, especially in video. But preserving sustainable …
Advertising Industry In an Amazon vs. Walmart world, big-box retailers plot their futuresDigiday - Hilary Milnes It’s earnings week, and retailers are dealing with a universal truth: It’s sink or swim in an industry increasingly dominated by Amazon and …
Advertising Industry ‘Privacy horse is sort of out of the barn’: Congress circles closer to federal privacy lawDigiday - Tim Peterson It is looking all but inevitable that Congress will pass a federal privacy law, following Facebook’s Cambridge Analytica scandal, Europe’s roll-out …
Advertising Industry Platform ad revenue opportunities are growing for publishers, but scale still mattersDigiday - Sahil Patel Publishers still need a ton of scale on Facebook to earn decent-sized checks from pre-roll and mid-roll ads. But with YouTube and Snapchat also able …
Advertising Industry ‘A lust for product and brand’: Streetwear publisher Highsnobiety is now selling PradaDigiday - Lucinda Southern Streetwear publisher Highsnobiety’s long-awaited commerce play launches May 22, selling 30 exclusive items from Prada Linea Rossa, the designer’s …
GDPR ‘We’ve only just started’: 1 year into GDPR, ad industry braces for more finesDigiday - Jessica Davies Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection …
Snapchat With Pepsi’s AR filters, Instagram is coming for Snapchat (again)Digiday - Kerry Flynn Instagram’s next attempt to overshadow Snapchat is here — well, almost. On May 20, Pepsi revealed its annual summer campaign, where millions of Pepsi …
Advertising Industry Kohl’s plans to capitalize on its Amazon returns service by targeting younger customersDigiday - Anna Hensel Kohl’s partnership with Amazon is driving a younger demographic into the retailer’s stores. Now, it’s putting together a plan to turn them into …
Advertising Industry Digiday Research: Most publishers show ads to their paying subscribersDigiday - Mark Weiss As a growing number of publishers build out paywalls and subscription products in a quest for more diverse and sustainable business models, many now …
GDPR A year after GDPR, General Mills is exploring new ways to use publisher dataDigiday - Seb Joseph Update: An earlier headline for this article stated that General Mills was already pushing spend into programmatic marktetplaces, whereas this is a …
GDPR A year after GDPR, General Mills is pushing programmatic spend into private marketplacesDigiday - Seb Joseph Some advertisers have found the General Data Protection Regulation to be a constraint on how they buy ads, but General Mills has found a workaround: …
Apps TikTok’s ad load has increased, but the quality remains lowDigiday - Kerry Flynn TikTok, the short-form video app, has been opening itself up to more advertising in the U.S. Earlier this year, TikTok quietly introduced a formal ad …
Advertising Industry ‘Women lose out generally’: Confessions of a male creative on the post-#MeToo agency worldDigiday - Kristina Monllos Since the #MeToo movement began, the ad world has found ways to tout changing agency culture without much in the way of actual change. At least, …
Advertising Industry How BuzzFeed is making its video shows business sustainableDigiday - Sahil Patel BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to make the business sustainable, …
Advertising Forbes’ Mark Howard: Advertising is still a double digit growth businessDigiday - Aditi Sangal Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the …
Advertising Industry Bloomberg’s TicToc plans to launch on OTT streaming services this yearDigiday - Lucinda Southern Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, TicToc …
Advertising Industry ‘So much online video is rubbish’: European brand marketers sound off on brand safety and video inventoryDigiday - Digiday Editors Brand marketers are unsure how much to invest in new, exciting channels like connected TV and in-app video, given fraudsters are beginning to focus …
Google Shopping How Google is pitching retailers as it looks to grow its commerce businessDigiday - Anna Hensel As Google’s advertising growth is slowing, it’s getting more aggressive in courting retailers. And it’s bulking up its capabilities as a commerce …
Advertising Industry ‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profitDigiday - Max Willens Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a filing with the …
Instagram As IGTV expands in Instagram app, advertisers push for more analyticsDigiday - Kerry Flynn Instagram has given IGTV, its home for long-form video content, more prominence in the app with a new tab on Instagram’s Explore page. But despite …
Advertising Industry Crunchyroll sets its sights on growth in international marketsDigiday - Sahil Patel Anime streaming service Crunchyroll is looking to make a bigger investment — particularly around live events and new content distribution deals — in …
Advertising Industry When it comes to consulting firms, some advertisers aren’t convincedDigiday - Seb Joseph Accenture’s acquisition of creative agency Droga5, just before being just beaten to the lucrative VodafoneZiggo account by WPP in recent weeks, shows …
Advertising Industry ‘More clients are moving scatter money upfront’: Omnicom’s Catherine SullivanDigiday - Tim Peterson Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for advertisers to …
Advertising Industry How Swedish newspaper Dagens Nyheter halved subscriber churn in 2 yearsDigiday - Lucinda Southern Swedish newspaper Dagens Nyheter knows there’s more than one way to build a paywall. Owned by the Bonnier Group, the title started thinking seriously …
Advertising Industry After successful tests, Bonobos looks to expand ‘try before you buy’ to more storesDigiday - Anna Hensel Bonobos has been quietly piloting a “try before you buy” service in three of its Boston-area guideshops and is looking at expanding the service to …
Advertising Industry Readers spend 5 minutes on The Financial Times’ luxury titleDigiday - Lucinda Southern How To Spend It, The Financial Times’ luxury and lifestyle supplement, has mastered how to entice wealthy shoppers in to browse and purchase, …
Advertising Industry Quibi ramps up search for daily video programmingDigiday - Sahil Patel Jeffrey Katzenberg’s billion-dollar video startup Quibi will be centered on expensive video series from high-profile directors and celebrities such …
