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Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Digiday - By Julia Tabisz
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to …
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How VaynerMedia is optimizing its supply path optimization practices
Digiday - By Tim Peterson
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your …
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As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Digiday - By Kristina Monllos
Libie Motchan wants more transparency from Meta. Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized …
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AI Briefing: Amazon's new Nova models boost AI model efficiency, accuracy and variety across AWS
Digiday - By Marty Swant
One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS Reinvent cloud conference in sin city, Amazon …
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Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
Digiday - By Antoinette Siu
As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices …
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Channel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam
Digiday - By Ronan Shields
The much-touted revival of ad tech mergers and acquisitions appears underway. Earlier this week, Experian confirmed it is buying curation firm …