Diane Gillespie

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Carson campaign cancels slew of post-Christmas Iowa ads

Ben Carson’s campaign has canceled nearly $700,000 worth of ads in Iowa, according to sources tracking the campaign ad war.<p>The ad time, slated for five media markets beginning Dec. 28 and ending Feb. 1, was canceled Tuesday without explanation. The cancellation of $675,000 in reserved ad time …

U.S. merger deals draw antitrust scrutiny

Major U.S. merger deals are facing a wave of antitrust defeats, setbacks and questions.<p>More than 9,700 U.S.-focused mergers and acquisitions have been announced so far this year, representing more than $2.3 trillion in value, Dealogic data shows. But more than 75 of the transactions have been …

Presenting Social Media Measurement to Senior Leaders

In the early days of social media, brands engaged because it was hip—the thing to do. Fast-forward a few years and social media is no longer …

6 companies that kill it on Instagram

Instagram is one of the fastest-growing social networks; 400 million members share 80 million pieces of visual content daily. It's the network that …

7 Tips for the Most Successful Facebook Ads You've Ever Created

What does a really successful Facebook ad look like?<p>To figure out how Facebook's algorithms for ads affects the success of ads, social media …

30 jobs in the PR and marketing world

2016 looks good for job seekers with marketing and communications skills.<p>ManpowerGroup surveyed 11,000 hiring managers in the United States and …

7 Predictions for Email Marketing in 2016

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a …

Marketing