Diana Roa

17 Flips | 5 Magazines | 12 Likes | 1 Following | @DianaRoa4rk2 | Keep up with Diana Roa on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Diana Roa”

4 Things Every Leader Should Know Before Starting A Big Data Project

As many as 85% of big data projects fail<p>We were told that "data is the new oil." The Internet of Things combined with the ability to store massive amounts of data and powerful new analytical techniques like machine learning would help derive important new insights, automate processes and transform …

How to 24X Your LinkedIn Post Views in a Single Day

If you’re not getting views on your LinkedIn posts, you’re losing business.How do I know that?80% of B2B leads come from LinkedIn.That means if your …

Social Media

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.<p>The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to buy. A recent survey by Unbounce, which analyzed data from more …

Marketing

Google has made it official: The internet is now mobile-first

This may go down in history as the week the mobile web became <i>the</i> web.<p>On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views …

SEO

Exploratory Analysis – When to Choose R, Python, Tableau or a Combination

(This article was first published on <b> R-Projects – Stoltzmaniac</b>, and kindly contributed to R-bloggers)Not all data analysis tools are created …

Databases

10 digital tools to grow your Instagram following

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

3 tips to create better infographics, faster (and cheaper)

Infographics remain among the most shareable content formats on social media. They’re also perfect for anything from white papers and articles to …

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Measure organic success with relevant metrics.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. …

Google Search

4 Simple Steps to Creating an Effective Content Marketing Strategy

Step one is knowing your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you …

Marketing

24 Must-Have Tools for Running a Growing Company Today

How many tools does it take to run a company today? The answer (from this Data Tracking Company) might shock you.<p>According to data gathered by Siftery, a tool that tracks and suggests software used by businesses, top companies today use an average of 37 different tools or software platforms to run …

Instagram breezes past two major milestones

(BI Intelligence)<p><i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click …

6 tips to crush your influencer outreach campaign

When it comes to influencer marketing, it is important not to start looking for an influencer immediately after you have decided to utilize this particular marketing tactic. You should rather start with the basics and draw up a plan. Before you can choose an influencer, you should first decide …

Here's How to Master Machine Learning and Boost Your Career

Machine learning is considered one of the highest paying tech skills in the country. For the average machine learning engineer position, you’re …

7 Social Media Tricks Your Competitors Are Using (And How to Steal Them)

As of this year, 81% of the U.S. population has a social media profile.Most Facebook users are on the site every single day.What does this mean for …

Descriptive Analytics-Part 5: Data Visualisation (Spatial data)

(This article was first published on <b> R-exercises</b>, and kindly contributed to R-bloggers)Descriptive Analytics is the examination of data or content, …

Data Visualization

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook …

AdWords