Dhananjay kumar

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Foundation And Big Data

The Internet has become the world’s Sorting Hat: it identifies, and increasingly defines, the subculture(s) to which people belong. Does your Facebook feed feature <i>Mother Jones</i> or <i>Fox News</i>? <i>The Guardian</i> or <i>The Telegraph</i>? GamerGate vs Social Justice Warriors. Civil libertarians vs. terror-thumping …

The Global Search for Education: Our Global Top 12 Teacher Blogs

<i>Our Global Top 12 Teacher Blogs</i><p>It's a new year, teachers! Are you ready to start that new blog? Want some tips from some pros around the world on how to make it a great one?<p>Everybody was blogging in 2014, and especially teachers. After all, blogging is an incredible way for teachers to share …

Down-To-Earth Investing Ideas From Ivory-Tower Finance Profs

<i>Ivory-tower money managers have been viewed suspiciously since the spectacular 1998 collapse of Long-Term Capital Management, with two Nobel Prize economics winners, Robert Merton and Myron Scholes, involved. But don’t write the eggheads off. After all, Yale’s Robert Shiller warned about the</i> …

Three things you should know about big data and analytics

Technology<p>The terms "big data" and "analytics" are widely used but often are not clearly defined. The explanations presented here will help managers …

6 Common Google Analytics Mistakes to Avoid

Google Analytics provides a wealth of valuable insight, but many business owners fail to take advantage of it -- even though it's free. Here are six of the most common mistakes to avoid when using Google Analytics.<p>Google Analytics is one of the best tools available for the modern digital …

11 Data-Backed Strategies To Improve Email CTR

11 Data-Backed Strategies To Improve Email Click Through Rates<p>Boom! Your email open rates have skyrocketed. Now it’s time to dive into improving your …

What Digital Marketers Can Expect in 2015

End-of-the-year lists can be a nice way to reflect on what was significant, successful, or downright awful over the past twelve months. But for those …

Salespeople Are Shifting Away From Traditional Sales Models to This Strategy

This story originally appeared on Salesforce<p>As consumers (both the B2C and B2B variety) become savvier and increasingly overwhelmed with sales and marketing messages, they’ve begun to tune out. With a multitude of contributing factors, there’s a distinct shift occurring — moving away from more …

Stop Wasting Time And Focus On Attracting Quality Leads Instead

In the early startup days, most entrepreneurs will take any lead they can get. If you’ve ever been cornered by fellow founders, you know how passionate (even annoying) they can be at the beginning. Their circles of interest are small; they often have no choice but to dedicate lots of time to …

How to Become the Content Innovator In Your Organization

In theory, creating a compelling story can help any brand, but each organization is different—and their individual content strategies should reflect those differences.<p>Now that you’ve convinced your team members that content has the potential to help your organization, you need to figure out what …

Why Personalized Marketing Will Dominate in 2015 [Infographic]

After binge-watching a favorite show on Netflix, you land on a screen that kindly introduces you to a few other options you are likely to enjoy. …

12 Tips For Integrating Social Media Into Your Marketing Strategy

<i>This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.</i><p>Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage …

Are Social Media Jobs About to Disappear

image from Bigstock.comSocial media has had as much impact on companies and their customers as any technological advance ever, because social …

Public Relations

Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You have a product you're proud to sell and a website prepared to take orders. Now how do you arrange forhappy, paying customers?<p>Whether you're aiming to launch your startup on the right foot or run an established company and hope to …

Marketing

10 Great Social-Media Strategies to Boost Your Results and Save You Time

This story originally appeared on Buffer<p>I’m constantly amazed and inspired by the way that others go aboutexperimenting, testing, and trying out new methods to get more value out of their social media marketing.<p>Constant testing is something we love to do at Buffer. So I’m always keen to hear about …

Social Media

4 Tips for Great Content Marketing

This story originally appeared on Salesforce<p>Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are …

Creating A Full Funnel Marketing Strategy With AdWords

I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns …

AdWords

Why Your 2015 Marketing Strategy Should Include Personas

When businesses create marketing campaigns, the ultimate goal is to reach customers.<p>Unfortunately, it's easy to lose sight of the individual consumer in an effort to reach the masses. Over time, a campaign can easily veer off track, which means by the time it's seen by audiences, it focuses more on …

Five best ways to get your brand noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications …

4 Marketing Trends Business Owners Should Use in 2015

Use these trends to plan a better 2015 marketing strategy.<p>It's hard to believe it, but in just a few days, 2014 will be over and a new year will be upon us. Changing the calendar doesn't mean a business needs to completely change their marketing strategy, but it is a good time to review and think …

12 Companies Transforming Education To Watch Next Year

Education technology, known as EdTech, is taking by storm schools, students and the process of learning across the globe. Tech companies from Silicon Valley to Tel Aviv have begun providing solutions to problems ranging from cost efficiency of schools to adaptive learning and global access of high …

How I Manage My Stock Portfolio

If you're wondering what to do in the current stock markets you are definitely not alone. I myself have certainly wondering what to do in the current volatile times. In this piece I would like to discuss what I have done, the reasons I have done what I have done, and how I see the future going …

2015 Predictions For CMOs And Digital Marketing

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue.<p>Customer experience is the top innovation project for 2015, continuing its …

The Top 7 Content Marketing Trends That Will Dominate 2015

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.<p>In this article, I’ll outline …

Do You Know Your Cost of Capital?

With trillions of dollars in cash sitting on their balance sheets, corporations have never had so much money. How executives choose to invest that massive amount of capital will drive corporate strategies and determine their companies’ competitiveness for the next decade and beyond. And in the …

Xbox, PlayStation knocked offline in possible hack

Microsoft Corp’s Xbox Live was back up on Friday while Sony Corp’s PlayStation Network remained offline for a second day after a hacker group claimed …