Deva

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Masters of the Social Media Game

How peripheral brands shared the spotlight with sponsor brands at The Masters 2018<p>The Masters, one of the four majors of golf which concluded over …

Public Relations

When mainstream sports take a backseat on social media

<b>What is the most popular sport in the world?</b><p>With over 750 sports played across the world, this question invariably creates differences in opinion …

Social Media

Congratulations on the Social Media Gold!

The Olympics — the pinnacle of sport for athletes worldwide, where hard work and perseverance turn to well-deserved gold, a major sporting stage …

Winter Olympics

And the All star WINNER is..

Who has better odds of winning the All Star game this week? Team LeBron? Or Team Curry?<p><b>Answer: It’s NEITHER.</b><p>With all the buzz surrounding the NBA All …

How big data gives businesses the nose for smelling what’s selling

The sheer scale of businesses such as Sainsbury’s allows for an incredibly detailed picture of consumer habits, to transform and personalise …

Twitter’s Moments get their own analytics

Twitter Moments, Twitter’s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced today. This will allow Moments’ creators to track how well their content is working on Twitter, by offering details on opens, likes, shares …

Twitter

A Data-Driven Look At Where People Are Investing Money In Digital Marketing This Year

As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget.<p>With …

AI and Lab Data: Enabling Decision-Making in Real Time

Lisa KerberBig data and Artificial Intelligence (AI) undoubtedly have begun disrupting how the business of healthcare is done. As a result, …

Artificial Intelligence

How to be the LEADER in Sports Sponsorship

<b>“Using</b> <b>statistical analysis</b><b>, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued</b> …

Haas On Track For $100 Million Annual Boost From Formula One

Haas Automation, the machine tool manufacturer owned by American tycoon Gene Haas, is on track to get an estimated $100 million of exposure from Formula One auto racing this year write Christian Sylt and <b>Sam Hall</b>.<p>Haas Automation is the most visible brand on the F1 team owned by Mr Haas which …

Motorsport

9 ways to get more value from business intelligence in 2018

For far too many organizations, “business intelligence” brings to mind simple statistical summaries in stodgy, dated reports. But beneath BI’s dull …

Big Data

A lesson the NFL hasn’t learned: There really can be too much of a good thing

I am seldom in the business of saying, “I told you so,” because most of the time I tell you anything, I tell you something stupid. However, sitting on the sofa all day with a beer in one hand and the clicker in the other, occasionally Couch Slouch has a revelation — which, I suppose, can be …

NFL

Sponsorship + Advertising

Disruption<p><b>During Commercials, Fans Are Texting Their Friends</b><br>Commercial break advertising during sports loses its effectiveness because every viewer …

The Seven Deadly Sins of Sponsorship

When working with clients on their sponsorship sales goals and strategies, I see some common themes come up again and again. Unfortunately, when I am …

6 Event Sponsorship Do's & Don'ts

What do event sponsors want, anyways?<p>According to IEG’s recent report on <i>What Sponsors Want and Where Dollars will Go in 2016</i>, 46% of respondents …

McDonald's pulls out of Olympics sponsorship

Fast-food giant McDonald's has ended its 41-year Olympic Games sponsorship deal three years early. McDonald's contributes more than $1 billion every …

McDonald's

AS Roma Is First Soccer Team To Launch On Social Media Platform Steller

Serie A soccer team AS Roma has become the first football club to launch an official account on the storytelling social media platform Steller.The …

Soccer

Sports broadcasting may see digital and traditional combine

There was a time when the only way to watch live sport in your living room was via the handful of terrestrial channels picked up by a television …

Why The Golden State Warriors Bet Millions On A League of Legends Team

Why would the 2017 NBA champions be spending millions of dollars to start a League of Legends team? To learn more about streaming, of …

Sports Technology

NFL Experience Times Square Immerses You In Football Through Tech

NEW YORK — Have you ever been curious about how it feels to be hit by an NFL linebacker? Or how hard it is to complete a pass to a receiver? Have you …

NFL

Facebook reportedly wants to spend a ‘few billion dollars’ for streaming sports rights

Mark Zuckerberg already bid $600 million for a cricket deal. What’s next?<p>Thing you knew but should keep thinking about anyway: The big tech companies are very interested in streaming live sports to you.<p>Today’s reminder comes from Facebook, which wants to hire an exec to negotiate sports rights …

Advertising

How to capture the impact of your Sponsorship $$$

<b>CRO Kimberly Cook</b> of Hookitpresented about <b>Hookit’s unique value proposition for the sports industry at the National Sports Forum</b> on February 11, 2018 …

Who really WON the Super Bowl?

The Super Bowl, one of the most anticipated sporting events of the year is finally over, with the Philadelphia Eagles winning their first Super Bowl …

Instagram — Effecting engagement one hashtag at a time

In this digital age, it is easier than ever to meet and stay in touch with customers largely due to social media platforms. Among the myriad options …

Social Media

HOW VIDEO HELPS YOU TELL POWERFUL BRAND STORIES

<i>This article originally appeared on Column Five.</i><p>Brand video storytelling has exploded in popularity for many reasons. The technology has evolved, …

Videography

Why motion graphics are a must-have item in your UX strategy

Animation is a powerful element you can leverage to make your audience fall in love with your product. Discover how it can connect your audience to …

Creative Logos from 2016 – 2017 by Studio Face

A highly inspiring collection of logos and marks created from 2016 – 2017 by Mexican studio Face.Because of the high quality of their graphic work, …

Graphic Design

To choose the right typeface, look at its x-height.

<i>It barely matters how many</i> <i>books on typography</i> <i>I’ve read and will read: I struggle just as much as anyone else when it comes to finding a good typeface</i> …

Typography

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Remarketing, Facebook ads, and your website are just a few marketing tools that …

15 Social Media Podcasts to Take Your Marketing Skills to the Next Level

Take it from the pros -- these podcasts will help boost your social media presence.<p>This story originally appeared on Buffer<p>What should you do if you want to become the best at what you do?<p>There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it …

Marketing