Designorate

36 Flips | 1 Magazine | 4 Followers | @Designorate | Design and Innovation Management Magazine

80/20 Rule: From Economics to Design

Observing consumer behavior can teach us a lot of information about the features implied within the design and how users will interact with those …

Using Persona Empathy Mapping to Understand User Behavior

Persona is one of the tools that is used to build a better understanding of user behavior either in UX research or in marketing research by building …

Five Lessons Designers Should Learn From Failure

Nothing is worse for designers than failing in a project, especially after spending time and effort in the development of ideas and turning them into …

Design

Brainstorming Multiple Ideas Using Charette Procedure

Two main barriers arise when there are 15 people or more present in a brainstorming session when attempting to discuss multiple ideas or problems in …

Design

How IDEO Creates the Future of Automobility

Today’s car designs are based on the same design concepts of decades past; we can’t declare that there is disruptive innovation in the car …

Human-Centered Design

Why Design Can Save Our World

In the rapidly changing world we are facing future generations will face increasingly challenging obstacles like climate change, pollution, poverty, …

How to Create a Professional Creative Brief

In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves Béhar defined the creative brief. …

Creativity

Break Through the Barriers to Sustainable Development and Innovation

Sustainable development is defined as a joint long-term strategy that aims to develop the current needs with human and environmental impacts in mind. …

Sustainability

The Open Innovation Model’s role in Fueling Creativity

Scholars, practitioners and business leaders have agreed that innovation and creativity is essential to sustain success and achieve competitive …

Innovation

Marketing Research as a Method for Designers to Understand Clients

In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role …

UX Design

Top Resources to Learn Design Thinking Online

Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make changes not only by …

Characteristics of Human-Centered Design

Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design …

Problem Solving Using Hurson’s Production Thinking Model

The ability to solve problems is one of the essential strong points inside successful organizations. Seeing the success of a companies’ innovation …

How to Identify Talented Innovation Leaders?

Most of the designers who have worked within a poor management environment understand how this context can hinder their creativity and ability to …

Selling

Raymond Loewy: The Father of Industrial Design

As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is …

How Top Designers Define the Creative Brief

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication …

Design

LEGO Bricks: The Long Road to Sustainable Design

Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace …

Sustainability

Guide to IKEA’s Sustainable Design Strategy (Part 2)

In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity …

Sustainability

Guide to IKEA’s Sustainable Design Strategy (Part 1)

Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final …

Sustainability

Using the TRIZ Method for Creative Problem Solving

During the conflict and problems time in an organization, projects, at times, seem to be blocked from moving forward. At this crucial time, …

Achieving a Sustainable Graphic Design Process

Graphic designers should no longer be seen from the old narrow perspective of the creative process. As a part of a holistic design role in the …

Graphic Design

Five Steps to Achieve a Reliable Decision-Making Process

Decision making has never been an easy process for designers. A designer’s daily work involves taking many decisions that can affect the whole …

Principles of Ergonomics: Designing with User Comfort in Mind

The user experience is the core of the design process. Designers should put themselves in the shoe of the end consumer in order to achieve empathic …

How Social Media Affects Your Creativity

Social media has become a part of our daily life. Although the debate about how social media may affect the quality of life, users of different …

Social Media

The Inspiring Life of Typography Icon Hermann Zapf

On the 4th of June 2015, Hermann Zapf died at the age of 96 after a legendary career as a typographer, calligrapher, and book designer. Hermann …

Typography

Creative Diversity: Doblin’s 10 Types of Innovation

In a previous article, we discussed <i>Why Creative Companies Can’t Innovate,</i> and we explored the reasons behind the failure of the innovation process in …

Innovation

Starbursting: Evaluating New Ideas

In every project start of idea development, the biggest challenge is how to understand all the project-related factors through asking the right …

Five Lessons to Turn Design into Business Success

Design value now has a broader definition inside the organizational structure and companies’ viewpoints on strategic thinking. Leading companies can …