Derick Renwick

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Mistakes to Avoid When Designing an eCommerce Website

E-Commerce websites have the potential to be great income earners. Therefore building a site that customers love is the equivalent of creating a …

eCommerce

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing

This is how to teach a search engine what your business does

Search engines are powerful tools for bringing people to your business. The challenge that many entrepreneurs face, however, is that they’re not well-versed in how to communicate with the robots that control the algorithm behind Google and Bing.<p>Your business might be the absolute best at what it …

A React journey: from vanilla, to type-safe, to monadic

Introduction<p>In this article we will discuss the possible evolution steps of a simple React application, featuring some clickable counters. We will …

The Problem With Flat Design, According To A UX Expert

Just because people like flat design doesn’t mean they get how to use it.<p>As a user experience expert at Nielsen Norman Group, Kate Meyer has watched a lot of people use a lot of websites. But her favorite quote comes from a young adult–under 25–talking recently about navigating a flat web design: …

Oil closes below $28 US a barrel, dragging TSX down 253 points

The price of a barrel of oil slid to its lowest level since September 2003 today, bottoming out below $28 US a barrel amid more signs the world is …

Oil Price Crash Causing 'One Of Largest Transfers Of Wealth In Human History'

The oil price crash has kicked off one of the world’s largest-ever shifts in wealth, from oil producers to oil consumers, says a new report from Bank …

Under Sanders, income and jobs would soar, economist says

Median income would soar by more than $22,000. Nearly 26 million jobs would be created. The unemployment rate would fall to 3.8%.<p>Those are just a few of the things that would happen if Bernie Sanders became president and his ambitious economic program were put into effect, according to an analysis …

Master the JavaScript Interview: What’s the Difference Between Class & Prototypal Inheritance?

“Master the JavaScript Interview” is a series of posts designed to prepare candidates for common questions they are likely to encounter when applying …

JavaScript

From 140 to 10,000 characters, Twitter likely to expand size limit for tweets

Twitter appears ready to loosen its decade-old restriction on the length of messages in a bid to make its service more appealing to a wider audience accustomed to the greater freedom offered by Facebook and other forums.<p>Cheif Executive and co-founder Jack Dorsey telegraphed Twitter's intentions in …

Social Media

The unorthodox productivity hacks of Elon Musk, Bill Gates, and Mark Zuckerberg

Approaching their ambitions with a single-minded intensity, none works less than 70 hours a week, including weekends, even at the expense of aspects of life other people value.<p>However, being armed with a strong idea, determined to be the best, and supported by a superhuman work ethic pays off: Mark …

Bill Gates

The 30-Day Push-Up Challenge

Your 30-Day Push-Up Challenge<p>Follow along with Holly as she demos each exercise in the slides that follow, and don't forget to add some "pull" …

Workouts

Awesome Open Source Documents

This is not a list of free programming books. This is a curated list of open source or open source licensed documents, guides, books which can read, …

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8 Cybersecurity Mistakes Businesses Make-and How to Fix Them

Here are valuable takeaways from a discussion between Joseph Steinberg, CEO of SecureMySocial, and Malcolm Marshall, global head of Cyber Security at KPMG.<p>As I discussed yesterday, a recent survey by KPMG of the CEOs of over 1,200 businesses shows that many firms are woefully unprepared to address …

The Most Effective Strategies for Attracting Customers

A survey of more than a thousand consumers finds that people respond to online content, search, and direct mail marketing techniques.<p>The age of low-value, high-noise marketing has ended. With 198 million people blocking ads outright, consumers have demonstrated they’re fed up with bullhorn …

Marketing

What graphic designers think about the Google logo

'I would change the name to Goo.'<p>Google's seen a lot of changes recently, and the latest came yesterday, when the tech company surprised everyone with their new logo. In one of the biggest changes since 1999, Google's new logo uses a simpler sans-serif typeface.<p>The new logo had to work well in …

Get With the Best: Top 10 Best Programmers Around Today

Barbara Liskov<p>The first woman in America to gain a PhD in computer science, Liskov developed CLU, which had a significant influence on C++, Java and …

Why I Wake Up at 5:30 am Every Morning (And What You Will Gain From Doing It Too)

Read on HuffPost France<p>A few months ago, I made decision that was utterly out of character for me. A decision that would have a daily impact, for months.<p>The decision was to wake up at <b>5:30 am</b>. Every morning.<p>"Why?"<p>That's a legitimate question. (I must admit, some mornings, I ask myself the same …

Tim Cook

Why you can’t be a quiet creative (if you want to make a living)

If you’re selling your time as a freelancer, or selling your own products, you’ve probably already realized you need to put nearly as much effort into marketing as you do into your work.<p>Getting people to know who you are and what you do is part of the process if you want to make your living …

Customers

Why Learning JavaScript and CSS Won’t Make You the Best Web Designer

Looking at the headline, you might do a double-take and exclaim, “Say what?!?” “Are you kidding?”JavaScript and CSS are two of the foundations of web …

JavaScript

Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 7 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 6 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 4 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.” 16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Adjustment, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10.

<b>The 25 most admired typefaces by typographers, type designers and letterers.</b><p>Selecting the right typeface makes all the difference to effective design …

Behind The Rise Of This 16-Year-Old’s GIF Art Collective

We talk to Philip Intile, a rising star in the GIF world and the 16-year-old founder of the GIF Artist Collective.<p>GIF art has come a long way in the 28 years it’s been in existence. Lately, punchline GIFs have made way for more thoughtful animated works, and the art world has taken notice–the …

Why data scientists are the new coders

Recent figures estimate that in 2015, the number of “big data” jobs will grow to 4.4 million, with 1.9 million in the United States.<p>Leaders in these positions will be responsible for building intricate algorithms and crafting stories out of the massive amounts of data that today’s companies are …

Data Science

Ten new marketing concepts your company needs to understand right now

The basics of marketing will, for the most part, stay the same but the landscape is continuously evolving. Technology is speeding everything up and companies who want to get the message out about their business need to constantly educate themselves on new trends. Here are ten key concepts you need …

Top CEOs Reveal What It Takes to Start a Business (Infographic)

Self-sufficient, highly educated and willing to forgo a salary (for years) are just a few of the traits of this year's crop of Inc. 500 founders.<p>51% of Inc. 500 CEOs said they chose entrepreneurship because it suits their skills and abilities.<p>Recent research by Gallup and Inc. shows that those …

A Beginner’s Guide to Understanding UX Design

If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. As you know, we …

UX Design

Which Programming Language Should You Learn?