Dennis Kaiser

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Real Estate

Connect Media - Commercial Real Estate News

Source: CRE Jobs NationalPublished on 2018-02-14<p>Source: CRE Jobs NationalPublished on 2018-02-14<p>Source: CRE Jobs NationalPublished on …

3 Ways Marketers Can Stay Informed And Inspired

Looking for entertaining ways to stay up on industry trends? Try these tips.<p>As a speaker, author, and consultant, I am constantly pulled in a million different directions. With so much on my plate on any given day, it would be easy to get caught up in the minutia of running a business, which makes …

Marketing

8 Bold Predictions for Digital Marketing in 2015

It's that time of year again folks - you know, the time to be inundated with retail email until our inboxes are more bloated than our bellies after …

How To Grow Your Following And Increase Engagement In 2015

Every brand would like to increase its reach online; however, many marketers get too caught up in the numbers and don’t focus enough on engagement. …

Facebook Just Told Us How to Do Facebook Marketing

First, the Reachpocalypse, where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed …

Marketing

Best Places to Work in US PR 2014

During working hours, Cohn & Wolfe has had internal celebrations with themes including summer luau, World Cup, and back to college.<p>They are not …

5 Tiny Mistakes That Became Huge PR Nightmares for Companies

In their rush to push out an exciting new product or service, companies will occasionally overlook seemingly minor details that wind up being …

Willy Wonka

8 sins committed in the name of good PR

ProPublica’s recent expose of the American Red Cross contained a colorful and symbolic detail that made PR professionals and their corporate …

Why Public Relations is Important for your Business | Inc.com

Most business executives dub PR as 'free advertising.' This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it's a time consuming and labor intensive process. Still while it …

Public Relations

How to winterize your public relations plan

Winter is coming (or maybe where you live, it's already here).<p>Where I’m from (Cleveland, Ohio), that means it’s time to check my car battery, replace …

Seven things PR pros need to know on Monday, 12.8.2014

To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below …

What is interactive storytelling?

And why we care so much about it…<p><i>This article belongs to a larger collection of resources about interactive and transmedia storytelling.</i> <i>Check it out !</i><p>…

Data Visualization

How the Media Summit unfolded on social media

<i>Mashable</i> hosted its Media Summit event at the Hudson Theatre in New York City on Dec. 5, 2014.<p>Featuring some of the world's most innovative …

Email advice: How to take back control of your inbox

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/technology/1129000/1129551_h264_1500k.mp4?__gda__=1522204140_c1cfc2cf4f71b1e053ca18568c3755d5<p><b>Are you losing control of the number of unread emails in your inboxes?</b><p>Do you feel like the working day and perhaps even the weekend could be …

Productivity

MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality

Many virtual reality enthusiasts’ worst nightmares came true earlier this year when it was revealed that Oculus was being acquired.<p>Here was this fledgling company at the vanguard of a medium long dreamt of but only now feasible for broad consumer release. With a couple of lenses and the guts of a …

ChatGrape Is An Intelligent Messaging App That Could Save Your Team A Heck Of A Lot Of Time

The enterprise and team messaging space is as crowded and <i>heated</i> as ever. Stewart Butterfield’s Slack is currently the talk of Silicon Valley, after the young company raised an additional $120 million at a post-money valuation of $1.12 billion. Others that immediately spring to mind include …

Google’s new ad strategy could delay a bunch of tech IPOs

Joe Apprendi, CEO of adtech startup Collective, is really enthusiastic about Google’s new interest in transparency in the online advertising business. He thinks that the buying and selling of ads online is going to go through a “complete reassessment” in the next couple of years as clients figure …

How Facebook Can Steal Christmas 2014

<i>Joey Kotkins is the CMO & Co-Founder of</i> <i>Inside Social</i><i>.</i><p>The 2014 holiday season will break every digital marketing record. Marketers are voting with their wallets, and their goals are clear: they want to drive sales.<p>So the holiday shopping season will come and go – online retail numbers will be better …

How a Great Story Can Make Every Part Of Your Business Better | Inc.com

Why did you start your company?<p>No, I am not looking for the "I spotted a need in the marketplace," answer.<p>I am looking for the story you tell your friends (maybe after a drink or two.)<p>Was it because you knew your former boss could have been serving customers better? (Or was a jerk and you swore you …

Disney World

Corinthian Colleges Campuses In California Will Likely Be Shut Down

The size and scope of the potential shutdown in California would be unprecedented.<p>Kamala D. Harris, the California Attorney General who is leading a high-profile lawsuit against the for-profit Corinthian Colleges school system, appears to be steering all 23 Corinthian-owned campuses in the state …

Higher Education

Do Brands Need to 'Speak American'?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brands are ignoring 60 percent or more of the U.S. consumer base, according to a new study. The study proclaims that an area of the country it calls “The New Heartland” is a culturally different swath of America, and in order to market to …

Stereotypes

The Millennial Mandate

George Orwell once said, "Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it."<p>In the case of Millennials, no other generation has greater access to a wealth of information, and none other in history is better informed. …

Marketing

Apple Campus 2: the greenest building on the planet?

Apple claims its new California campus will be the ‘greenest building on the planet’, but the performance data doesn’t stack up<p>10 places vying for the title of greenest building on the planet<p>Jerry Yudelson, president of the Portland, Oregon-based Green Building Initiative, likens sustainable …

American Realty Advisors Launches Sustainability Initiative

<b>American Realty Advisors</b> has launched a new sustainability initiative for its $6 billion commercial real estate portfolio. The institutional …