Dela McBrayer

53 Flips | 3 Magazines | 7 Likes | 41 Following | 13 Followers | @DelaMcBraye2016 | Keep up with Dela McBrayer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dela McBrayer”

7 Tips to Make Killer Sales Calls (Even if You Dread Them) | Inc.com

"Do you have sales-call reluctance?" Connie Kadansky asks me point-blank.<p>"Um..." I trail off. She's a sales coach at Sales Call Reluctance with 20 years' experience. <i>I'm</i> supposed to be interviewing <i>her.</i> But somehow I've let slip that I'd rather have my teeth drilled than pitch total strangers over …

Selling

How to Tell a Great Story | Inc.com

There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest. They teach without preaching. They paint mental pictures that are worth a …

5 Essential Rules for Great Presentations | Inc.com

I recently had a long conversation with Peter Handal, the CEO of Dale Carnegie Training, on the subject of giving great presentations. I've read (and written) plenty of posts on this topic, but Handal managed to boil everything down to these five essentials:<p>1. Be yourself.<p>If you pose as somebody …

The Facebook Algorithm Explained for Marketers

Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? To explore what marketers …

How Social Sellers & Businesses Can Use LinkedIn Video to Increase Sales

When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent …

All the gear and no idea - Digital Leadership Associates

<b>By Alexander Low | @alexander_low</b><p>We have all seen them, I have probably even been one of them myself in the past. You know who I am talking about. Be …

7 Reasons Salespeople Don’t Close the Deal

Pretend that you’re an experienced buyer who has met with hundreds of business-to-business salespeople. What percentage of them would you say are excellent, good, average, or poor?<p>According to a new study of more than 230 buyers, 12% of salespeople are excellent, 23% good, 38% average, and 27% poor.<p>…

The IAB finalizes its new ad standards

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers.<p>Not every publisher and advertiser will follow these standards, but the standards are important because they help establish best practices …

UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress

America’s largest health insurance payer has launched a media agency review amid a period of great political uncertainty regarding the future of the …

Snap Hires Swiss Team Behind Software Protection Startup

Snap Inc. has quietly acquired the team behind Swiss startup Strong.Codes, a maker of tools that obscures software code and makes it harder for …

5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost …

What you need to know in advertising today

The sign marking the Google offices is lit up in Cambridge Thomson Reuters<p>The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.<p>Google, with help from some media giants, …

It's starting to look like Facebook and YouTube blew a golden opportunity to grab TV ad money this year

There's never a good time to have a big, public screwup. But in the advertising market, the timing of Facebook and YouTube's recent mishaps (centered around shoddy measurement and ads ending up in the wrong places) appears disastrous.<p>Just look at the latest TV ratings numbers released earlier this …

These Simple Changes To Your Digital Ads Can Improve Sales Now

Designing digital ads doesn’t have to be incredibly difficult, but it does take skill and strategic thinking in order to do it well. The internet has made us all very capable of tuning out visual distractions. It’s a necessary skill in an era that is defined by the incredible volume of information …

Marketing

Google's been running a secret test to detect bogus ads — and its findings should make the industry nervous

The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.<p>Google, with help from some media giants, is taking the lead. The company is pushing an industry initiative called …

Millennials only have a 5-second attention span for ads, says comScore CEO

If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick.<p>A new study by comScore revealed online …

Research

Facebook Is Testing Ad Placement on the Messenger Home Screen

Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.<p>This week, the company started testing ads …

Instagram Stories to Feature Video Ads | Mobile Advertising

Instagram on Wednesday announced that businesses will be able to place immersive, full-screen video ads in its Stories feature, which has attracted …

To Advertise to the World, Just Use Facebook and Google Mobile Apps

Every digital marketer knows that they need to have a “mobile strategy”. In fact, marketing executives started demanding answers to “what’s our …

The End of Ads: Digital Publishers Ponder New Operating Models

Tom Standage, the deputy editor and digital strategy head for The Economist, has become <i>very</i> bearish about digital advertising.<p>Earlier this month, …

A Modern Guide to Social Media Content Marketing, Part 1: Introduction

<i>This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four”</i> …

3 Ways Marketers Can Meet Today’s New Standards for Engaging Consumers

Every January, I head to CES to meet with the world’s leading marketers. We discuss the year ahead and ask ourselves: What’s next? What’s the …

‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular …

The most important stories in advertising, January 16

Sony Entertainment's CEO Michael Lynton is stepping down to become Snapchat parent company Snap Inc.'s chairman ahead of IPO.David McNew/Getty<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Sony Entertainment's CEO Michael Lynton is stepping down to go all in</b> …

The Power Of User-Generated Content And Reviews Stimulates Millennial Purchase Behavior

A new demand curve has been set as a result of platforms like Amazon, Yelp and Trip Advisor that have revolutionized the way consumers access information about the products they buy. This is especially true for millennial parents.<p>Millennial parents today are embracing parenthood in an entirely …

Facebook Auto-Shows Local Business Details in Recommended Comments: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Dark hardwood floors, an elegant and strong choice for any room of the house

Hardwood floors are always a great element of interior design for any type of home. They have a set of characteristics such as the fact that they’re …

Top Decor Trends Through 2017

01 of 04<p>Top Design and Decor Trends Through 2017<p>Victoria Redshaw, futurist of the UK trend forecasting agency Scarlet Opus, is a popular source for …

The Absurd State of Mobile App Marketing - Mobile Advertising News & Information

<i>The following is an exclusive guest contributed post to MAW from Gilad Bechar of Moburst.</i><p>Building a great app is not enough for success in mobile, …