"Do you have sales-call reluctance?" Connie Kadansky asks me point-blank. "Um..." I trail off. She's a sales coach at Sales Call Reluctance with 20 years' experience. I'm supposed to be interviewing her.
There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion
All the great advice about giving great presentations boils down to these five points. I recently had a long conversation with Peter Handal, the CEO of Dale Carnegie Training, on the subject of giving
Pretend that you’re an experienced buyer who has met with hundreds of business-to-business salespeople. What percentage of them would you say are excellent, good, average, or poor? According to a new of
The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will these
Google, with help from some media giants, is taking the lead. To read more about the company's initiative aimed at wiping out fraud, click here. In other news: It's starting to look like Facebook and blew
It's starting to look like Facebook and YouTube blew a golden opportunity to grab TV ad money this year
• TV ratings continue to slide, yet advertisers keep pumping money into TV.• It's becoming apparent that YouTube and Facebook's recent public mishaps might have cost them a chance at grabbing TV ad budgets.
Designing digital ads doesn’t have to be incredibly difficult, but it does take skill and strategic thinking in order to do it well. The internet has made us all very capable of tuning out visual distractions.
1. Sony Entertainment's CEO Michael Lynton is stepping down to go all in as Snap's chairman ahead of its IPO. Lynton has been a trusted adviser to Snap's Evan Spiegel and on the board of Snapchat's parent
A new demand curve has been set as a result of platforms like Amazon, Yelp and Trip Advisor that have revolutionized the way consumers access information about the products they buy. This is especially