Deepak Vattamthattayil Rajeev

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Organic Marketing Vs Paid Advertising: Who Wins The Traffic Game On Social?

Organic Social Marketing or Paid Social Advertising?<p>Which is the more effective traffic generation and customer acquisition channel between the two? …

6 Ways to Elevate Your Brand on Social Media | Inc.com

<i>By Kelly Ehlers, president of Ideas That Evoke.</i><p>Today's digital workplace is equipped with more resources than ever to help brands understand their end consumer, and yet, in spite of research studies and SWOT analyses, brands are still losing touch with the consumer sentiment that could potentially …

Public Relations

How I Built A Million-Dollar Business In 12 Months

The step-by-step process that one successful entrepreneur used to build a seven-figure business in just one year.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>This is a guest post from</b> <b>The Oracles</b> <b>member James Swanwick. He is an</b> <b>author</b><b>, entrepreneur, co-founder of</b> <b>Swanwick Sleep</b><b>, and CEO</b> …

Entrepreneurship

10 steps to starting a side business while you have a full-time job

Never before have we experienced such a rapid growth in the number of young entrepreneurs who've begun working for themselves.<p>From app developers, to freelance writers, business consultants, creative producers, and startup founders, there's no shortage of people willing to take large calculated …

Small Business

Bye-Bye Business Cards: 4 Expert Tips for Making the Most out of Conferences

Network all you want, but success these days is determined by ROI.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Suit pressed, teeth whitened, business cards printed, promotional mugs and pens packed. All set for the conference? Hmm, only if you are planning on traveling back in time …

Entrepreneurship

9 Steps to Creating and Selling T-Shirts for Profit

How to Start a Home Based T-Shirt Business<p>9 Steps to Creating and Selling T-Shirts for Profit<p>Updated January 30, 2018<p>In the late 1980s, Bert and John …

Small Business

Which Social Media Platforms Are Right For Your Business?

Most startups have two major challenges: limited cash flow and very limited manpower. While the internet has created a low barrier to entry for e-commerce businesses, allowing people to start companies with just an idea and a laptop, it’s also created a world where new social media channels are …

Marketing

Taste Beyond The Tongue

Taste Beyond The Tongue

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

Facebook is the biggest social network in the world, but that doesn’t mean it’s a marketer’s dream solution.I spend a ton of money on Facebook fans. …

Marketing

How to Build Your Instagram Account from Scratch

We all know the importance of social media today. Whether you are a business or a brand there are a multitude of reasons for you to keep up with your …

6 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient

Establishing a social enterprise is an ambitious goal. The mere fact that you’ll be focused on solving social issues and effecting social change …

Salesforce CEO Marc Benioff relies on the same Zen Buddhist concept that propelled Steve Jobs to success

Benioff calls this approach to business "beginner's mind." It's a concept from Zen Buddhism, and it describes constantly seeing the world anew, as if you didn't know anything about it.<p>The Forbes profile is hardly the first time Benioff has spoken about his beginner's mind. Earlier in 2016, for …

Meditation

5 SMS Marketing Tips Every Startup Owner Should Know

SMS marketing is one of those areas of marketing that many startups seem to avoid, at least in the beginning. They think about how it could annoy customers and how they don’t want to risk falling for the stringent rules on this type of marketing in the U.S.<p>But they’re leaving money on the table …

Marketing

Wal-Mart's New Scheduling System Looks to Improve Peak-Hour Staffing

Wal-Mart has implemented a new system for scheduling workers at 650 U.S. stores, the company said, as it aims to improve staffing levels during peak shopping times and offer more certainty over hours for employees.<p>The world's largest retailer has acknowledged in the past that customer service …

Customer Service
Small Business

To Create a Great LinkedIn Profile, Put These Things Front and Center - Small Business Trends

Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated …

Employment

11 Amazing Waterfall Hikes in America

Maybe it's the unexpected nature of waterfalls that makes them so special. You often hear the sound first, in the distance, rumbling like constant …

7 Ways to Use Excel Like a Boss (INFOGRAPHIC) - Small Business Trends

What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy.<p>According to Cornell …

Microsoft Excel

6 New Social Media Marketing Tools the Experts Use. You Should, Too.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has <i>already</i> changed things in a big way.<p>New platforms have emerged that continue to transform the way we communicate. These …

Infographics

Cool off with this refreshing cucumber mint lemonade recipe

Crisp, cool and refreshing – sometimes that's all you want on a hot day. This lemonade certainly fills the bill. A little sweet yet tart, the simple drink is flavored with fresh mint, cucumber, lime and club soda for a light, fizzy finish. And it's the perfect beverage when you're looking for a …

Most of us misunderstand metabolism. Here are 9 facts to clear that up.

We talk about metabolism like it's something we can manipulate by gulping a pill, downing some green tea, or running faster. You've seen the articles headlined "Boost your metabolism" or "Try this high-metabolism diet to lose weight."<p>But this obscures many truths about this essential, yet still …

Fitness

Steve Jobs: don't start a business unless there's 'a wrong that you want to right'

As the funding climate in Silicon Valley cools, a lot of old-timers are looking on the bright side: at least this will wash out the startup founders who were only ever in it for the money — the "tourists" as Alfred Lin from Sequoia calls them. Another investor recalled that after the dot-com crash …

Silicon Valley

'Shark Tank' investor Daymond John shares his top 7 tips for a successful product launch

Of course, scoring an endorsement from LL Cool J didn't hurt either. Not long after the rap legend began wearing John's hand-sewn clothing line, FUBU ("For Us By Us") blew up in the mainstream.<p>The serial entrepreneur, who started young selling pencils he customized with people's names in grade …

Entrepreneurship

SEO Has Evolved To Search 'Experience' Optimization

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that …

SEO

Five Infrastructure Investments to Support Digital Business

As digital business moves from an innovative trend to a core competency, organizations will need to invest or deepen their investment in key …

6 things I learned working with social media influencers

If you’re thinking about using social influencers to grow your audience, then read on.<p>As the Director of Marketing for London-based social media startup 6Tribes, I’ve been tasked with quickly growing our user base and have had great success over the last few months using YouTube influencers as a …

11 tips for creating (or changing) a logo that can grow with your company

If your new logo design causes even a fraction of the confusion that Uber's recent rollout did, you might want to take a step back and consider …

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.<p>“That’s just a remarkable adoption curve,” said Sean Miller, lead …

Small Business

The Minimalist's Guide to Eating Well on a Budget

If you are on tight food budget but want to eat in a way that supports a healthy body composition, you’re in luck. <b>Having less to work with is</b> …