Deborah Finestone

167 Added | 4 Magazines | @DeborahFine51nn | Keep up with Deborah Finestone on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Deborah Finestone”

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI …

Return on Investment

10 Laws of Social Media Marketing

Marketing, Branding, Copywriting, Email and Social Media Expert<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous …

Marketing

The Best Running Apps You Must Have on your iPhone

We might be going out on a limb here, but we firmly believe that running is the go-to sport of at least hundreds of millions of people all around the …

2017: The Year Ahead in Healthcare Information Technology

Cybersecurity, analytics and population health have the attention and dollars of healthcare organizations, which also are beginning to invest in …

Digital Health

78% of Americans Support This Revolutionary Healthcare Technology, but Only 21% Have Tried It

A lot of people like the idea of virtual healthcare. But few have actually tried it.<p>Imagine a new restaurant that's getting rave reviews...but few …

Digital Health

Buying medications online 'can put health at risk'

<b>People should be wary of buying medications on the internet after an investigation found "widespread failings" at some online providers, the Care Quality Commission (CQC) has said.</b><p>The watchdog inspected 11 internet prescription services in England, finding some "potentially presenting a significant …

Pharma

Teenager's sickle cell reversed with world-first therapy

<b>A French teenager's sickle cell disease has been reversed using a pioneering treatment to change his DNA.</b><p>The world-first procedure at Necker Children's Hospital in Paris offers hope to millions of people with the blood disorder.<p>Scientists altered the genetic instructions in his bone marrow so it …

Genetic Engineering

Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its …

Advertising

Can Hollywood Valets, Who Know Luxury Cars Inside and Out, Identify a Kia Cadenza?

Hey, dude, park my car. And get ready for your close-up!<p>A bunch of Los Angeles parking valets take star turns in “The Luxury Experts,” a short film …

Kia Motors

Major League Baseball’s new intentional walk rule comes into effect

Major League Baseball and the players' association announced their agreement on pitchless intentional walks, and the change took effect with exhibition games starting Thursday.<p>If a manager signals the plate umpire for an intentional walk, the umpire would tell the batter to take first base.<p>Baseball …

NBA Buzz: Bulls youth movement gaining momentum

Let's be honest. How many of you thought the Bulls' trade with Oklahoma City last week meant they were destined to miss the playoffs for

NBA

Group

<i>Editor’s note: This story is revised from the print edition.</i><p>Where have all the viewers gone?<p>That’s a question that executives across the sports and …

All-Star game ratings are best since 2013

NEW YORK (AP) The NBA All-Star game drew an average audience of 7.8 million viewers, making it the most-viewed All-Star broadcast since 2013.<p>Turner Sports announced the numbers on Monday. The number of viewers peaked at 8.5 million and the total audience was up 3 percent from last year's game.<p>The …

Basketball

Thursday's Heat News: Why Riley should not bring back Wade

<b>Durant’s injury shows how fortunate Miami was to keep Big Three up and running for so long</b>: Kevin Durant’s knee injury, in combination with the …

NBA

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of …

Manage Your Big Data With These 4 Pointers | Inc.com

Big Data can be defined as the massive amount of structured and unstructured information that a business accumulates daily, spanning anywhere from business transactions to social networking insights. Without the proper management tools, this data is essentially useless.<p>With this comes the somewhat …

Big Data

Why You Need to Embrace the Big Data Trend in HR

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The big data trend has quickly made its way to the human resources industry, and HR professionals should embrace it with open arms.<p>In fact, 6,400 organizations with 100 staff or more will have implemented big data analytics by 2018, …

Employee Engagement

The Best Social Media Management & Analytics Tools of 2018

Take an active role in shaping your company's social media strategy and online voice. These social media management and analytics tools can help you …

Project Management

4 Ways Big Data Will Change Every Business

If you’re still saying, “Big data isn’t relevant to my company,” you’re missing the boat.<p>I firmly believe that big data and its implications will affect every single business — from Fortune 500 enterprises to mom and pop companies— and change how we do business, inside and out.<p>It doesn’t matter …

Big Data

6 Google-Approved Tools that Take Your Analytics Data to New Heights

As much of a breakthrough as Google Analytics has been for businesses, it does have its flaws. The good news is that Google has taken steps to …

Analytics

Apple extending Seattle footprint with new offices dedicated to AI and machine learning

Apple real estate news continues to build up this week.<p>After revealing the name of its soon-to-be-opened new headquarters in Silicon Valley, the iPhone maker is growing its footprint and workforce in Seattle—not far from the homes of Amazon and Microsoft.<p>Apple confirmed to tech news site GeekWire …

Machine Learning

The 38 best tools for data visualization

It's often said that data is the new world currency, and the web is the exchange bureau through which it's traded. As consumers, we're positively …

Data Visualization

Workers Welcome AI But Remain Skeptical About Its Benefits

Survey by Atlassian finds wide worker expectbations of working alongside AI software and discomfort with the prospect.

Business Technology

How to Get Business Value From Big Data Analytics

It's essential to adopt a broader scope about data and analytics, create a very flexible and agile IT framework, and build a strong foundation for …

Big Data

GOP Draft Health Care Bill Cuts Medicaid, Insurance Subsidies

A draft bill detailing Republican plans to begin repealing and replacing many facets of the Affordable Care Act would provide expanded tax credits and health savings accounts for individuals while reducing federal spending on tax subsidies and Medicaid and practically eliminating both the current …

Health Care

National health spending reached $3.4 trillion last year, and it's about to grow at a faster rate

After a brief slowdown last year, national health spending is expected to accelerate and increase by an average of 5.6 percent annually from 2016 …

Health Care

New Drugs May Stop Migraines Before They Start

For 63-year-old Lynn Kaufman, the battle against migraines consumed her life. Since she was 12-years-old, she'd experienced paralyzing pain three to four times a week — each year worse than the one before.<p>“It felt as though my head was a cement block,” Kaufman told NBC News. “It hurt to move my …

Migraines

Eat more fruit and veg for a longer life, researchers say

<b>(CNN) —</b> Eating 10 portions of fruit and vegetables a day could significantly reduce the risk of heart attack, stroke, cancer and early death, according to new research.<p>The study, by Imperial College London, says consuming 10 portions per day, or about 800g, could prevent an estimated 7.8 million …

Holistic Medicine

Bad heart? Time to hit the gym

<b>(CNN) —</b> Rick Murphy, a real estate appraiser in Atlanta, had no idea he had a bad heart.<p>When Murphy turned 50, he decided it was time to get in shape. It wasn't long before he progressed from running races to an Ironman triathlon.<p>A fellow triathlete recommended he get checked out by a sports …

Exercise