Debbie Laskey, MBA

406 Flips | 8 Magazines | 1 Like | 14 Following | 189 Followers | @DebbieLaskeyMBA | Marketing & Brand Strategist - Twitter: @DebbieLaskeyMBA

Top tips to consider when it’s time to rebrand on social media

CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. …

Secrets to Get Your Brand in Lights!

As Walter Landor once said, "Products are made in the factory, but brands are created in the mind." So how much effort does your business or …

What We’re Reading: ‘The Last Lecture’ - Three Inspiring Lessons For Creating a Lasting Legacy

Author Randy Pausch was a dreamer and a leader. Since childhood, he had big dreams like one day actually being Captain Kirk, the charismatic leader …

Emotional Connections Are the Soul of the Shark Tank Brand

From the beginning of time there have been animals and creatures that have caused mankind to take pause. This isn’t so much a phenomenon as it is …

How to Use Instagram to Grow Your Business

Why the photo-sharing social media platform is a great option It’s no secret that an increasing number of brands are jumping on social media as a way …

THE NEW YORK TIMES. (stylized) registered as trademark on this day in 1927. First use in 1857. #NYT #news 📰 https://t.co/TGwCzP8xtP

Heinz Partners With Pitmasters for New BBQ Sauce Line

Heinz has launched a new line of BBQ sauces. Heinz partnered with five U.S. pitmasters for the new sauces. Heinz also says it uses only 100% natural, …

BBQ

What Are Your Leadership Superpowers?

<b>Click the play button below to listen to the podcast episode.</b><p>In the <b>last episode</b> we talked about identifying your core values so you could use them, …

Create a Company That Talented People Beg to Work For

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting a company is one thing, but building a company that talented people beg to work for is a completely different challenge. There are many companies today that focus more on the sales and growth of their company than on …

Employee Engagement

Our tower will “Light Up Blue” with a puzzle piece in the mast for @AutismSpeaks & World #AutismAwareness Day. #LIUB https://t.co/rgNstsZlPG

When Creating a Product Name, ONE WORD Can Make a Difference

On International Women’s Day in March 2016, a famous company known around the world for one of its products became THE NEWS as a result of a new …

Why Ruffles Is Bringing Canadian Chips To America For Good

It’s a little-known fact that the most popular flavor of Ruffles in Canada is something called “All-Dressed.” The mix of ketchup, vinegar, and secret Canuck spices has long teased American tourists, and their questions and demands on Frito-Lay stateside finally were heard last year when the company …

Flavors

9 principles of psychology for powerful marketing campaigns

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.They have to spend time learning the most current …

The Ads from #SuperBowl50 Went to the Dogs!

Few would argue that this year’s Super Bowl had more hype than substance. With all the gold that appeared in the ads leading up to Super Bowl 50, …

5 Facts You Didn't Know About Blogging And Its Value For Your Brand

<b>Are you considering adding a blog to your online strategy this year?</b><p>As an online professional, chances are that you are present on more than a few social media networks.<p>You recall that the social media networks were not as ubiquitous even five years earlier.<p>Things have changed.<p><b>Constant …

These 3 Airlines Get the Most Hate on Social Media

Three U.S. airlines top a new list of the most hated airlines in the world, underscoring how far passengers believe America’s airlines have slipped …

Using Pinterest To Learn About Your Customers and Community.

Here’s a list of questions we discussed:<p>Tell us how you got started on social media and ended up where you are. (0:24)<br>• How did you get involved in …

Social Media

What High Performers Want at Work

A high performer can deliver 400% more productivity than the average performer.<p>Despite this, when most managers look at workforce statistics, all employees tend to be lumped together into a category so broadly defined that it becomes difficult to take meaningful decisions. If your average employee …

A Review of the #Ads from #SuperBowl50

There is no dispute that the annual Super Bowl football game is one of the most-watched TV events around the world. But for those of us who live and …

16 Social Media Tips for 2016

With the start of 2016 on the horizon, marketing and media experts are making a variety of predictions about the future of social media. Will …

The 6 Disciplines Behind Consistently Great Customer Experiences

If you think memorable and positive customer experiences just come together without thought or strategy, think again. Then use these standard practices to make it happen, every time.<p>Mature companies routinely perform a set of sound, standard practices that result in a high-quality outcome. It’s …

Customer Experience

Comparing the ROI of Content Marketing and Native Advertising

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire …

Marketing

3 Things to Learn from Kimpton Hotels about Brand Loyalty

Many marketers are looking to create the next viral video and innovative ad campaign of their industry. What they sometimes sacrifice while pursuing …