Deana Porter

48 Flips | 9 Magazines | 22 Likes | 1 Following | 3 Followers | @DeanaPorter | Keep up with Deana Porter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Deana Porter”

Infographic: How small organizations can join the video craze

In 2018, if you aren’t posting videos, you’re working with one hand tied behind your back.<p>Video content, especially on social media, has been shown …

Social Media

Facebook launches digital health tools to manage time on the site

Facebook has announced new tools that will enable users to better control the time they spend online.<p>Coming to both the social media site and …

Digital Health

Instagram & Facebook's New Time-Tracking Features Will Make You More Productive

If you know me at all, you're most likely aware of the fact that I'm an absolutely incredible procrastinator. I put off pretty much everything until …

Social Media

Facebook and Instagram now show how many minutes you use them

It’s passive zombie-feed scrolling, not active communication with friends, that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well-being screen-time management …

Social Media

GIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend

One of the largest and fastest-growing tools in social media marketing today is the use of GIFs. Recently, 69 percent of consumers reported that they …

Social Media

How to Use the New Shopping Feature in Instagram Stories to Radically Boost Your Sales

Users will no longer have to leave the app to make purchases.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram has become one of the hottest social media platforms around, with its total number of daily active users now at 1 billion. Marketers worldwide have started to tap into …

Social Media

Use Authentic Vulnerability to Grow Your Tribe and Brand

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a "perfect" image.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When Natalie Hodson began her entrepreneurial journey as a health and fitness influencer for moms, she chose to share with her …

Marketing

44% Of Businesses Can't Measure Social Media ROI: Here's How To Quantify Your Impact

How do you measure the success of your social media efforts? It turns out that many CMOs and marketing agencies struggle with that. According to fresh data from MDG Advertising, 28% of marketing agencies say that they are struggling with quantifying social media marketing impact of their campaigns; …

Marketing

This Habit Will Make Everyone Think of You as a Leader, Instantly

Curiosity didn't kill the cat. It made him a harbinger of success.<p>Whether or not you want to be a leader, most of us would agree that being looked up to and admired is a good thing. Yet, the qualities that we see as admirable are changing along with our societal norms. One behavior, however, that …

Patrick Leonard, Owner of Brighter Digital - IdeaMensch

Get started. Get started right now.<p>Patrick Leonard is a local SEO professional and digital marketing strategist. He’s the owner at Brighter Digital …

Bill Gates warns cryptocurrency has a deadly side

Bill Gates is no fan of cryptocurrencies like bitcoin despite the tech community's growing enthusiasm, linking them to drug-related deaths.<p>The Microsoft co-founder and philanthropist said during a Reddit Ask Me Anything discussion Tuesday he opposes cryptocurrencies because criminals, terrorists …

How Brands Are Behaving On Snapchat

What’s your competition up to on Snapchat?<p>Sure, swiping around the app can offer some clues, but MediaRadar took a more methodical approach by …

Mass Messages From Small Businesses on Messenger Are One Step Closer to Reality

Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages.<p>Late last November, the …

What To Expect When You Start Advertising On Snapchat

If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions about the future of Snapchat – from Evan Spiegel being too secretive to declining user growth at the …

5 Ways To Improve Your Social Video | Articles | Chief Digital Officer

For all that is written about digital publishing's over-reliance on social media, there are some forms of content that do disproportionately flourish …

7 essential digital techniques all marketers should master

Committing to specific digital tactics can be difficult for marketers.<p>There are so many different approaches that it can be tempting to continually …

10 brands with superb social media copywriting

So, which brands do it best? Here’s a few examples that have recently caught my eye.CharminGenerating loyalty towards a toilet paper brand is a …

Social Media

How to generate more Twitter followers, traffic, and leads with Socedo

Twitter can be a great source of leads and traffic – in fact, it’s one of my biggest drivers of both traffic and new leads, and has been so for …

How To Adapt Your Marketing Tactics for Facebook's Algorithm Change

In late 2017, Facebook proposed and tested a new algorithm change that had foreign publishers and small businesses in shock. In a few select international markets, the algorithm promoted posts from actual people instead of businesses. Marketers were left wondering how they could possibly reach …

14 Mobile Apps to Create Branded Visuals

Do you create visual images with your smartphone or tablet? Looking for tools to brand your images and video on the go? In this article, you’ll …

Apps

9 Social Media Trends to Pay Attention to in 2018

What social media trends are worth your time and investment this year?<p>From new features, consumer preferences to different brand opportunities, there are a lot to look forward this year that will help every marketer develop a unicorn (solid) strategy to refine their marketing plans.<p>Let's take a …

15 Ways to Optimize Your Instagram Profile

Instagram is ideal for brands but making your profile the best it can be requires patience and lots of tweaking.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2017, Instagram added an additional 100 million users to their platform and there are no signs of slowed growth in 2018. …

Social Media

These Instagram-Famous Sisters Are Secretly The Daughters Of A Prominent Anti-Muslim Activist

Viral meme Instagrammer @girlwithnojob has three sisters, nearly 3 million followers, a family-run social media empire...and a mom who got banned from the UK for her outspoken hatred of Islam.<p>Claudia, Jackie, Olivia, and Margo Oshry have built a social media empire through multiple Instagram …

Mark Zuckerberg’s Era of Bad Press Is Just Beginning

As public sentiment tanks, tech companies are only making the problem worse.<p>If I wasn’t nice <i>enough</i> to a start-up at my first job in 2014 as a tech reporter, I would promptly receive a call from a public-relations representative. “We love the story,” one woman whose client I’d written about told me …

How to turn off Facebook's new face recognition features

Facebook has been giving users a scare as people have started noticing a notification in its mobile app, declaring it was introducing face …

Snapchat becoming a playground for middle-aged affairs, experts say

Snapchat is being hijacked by middle-aged people, new data shows, as experts warn it is set to to become a playground for secret affairs.<p>The combination of Snapchat's ageing demographic and its "disposable" messaging system mean it now is an ideal tool being discovered by middle-aged people who …

Everyone should have a private Twitter account

Last year I set up a private Twitter account. No one follows me on it. I never promoted it and outside of a few casual mentions in conversations with …

The science of songs: how does music affect your body chemistry?

Classical music makes shoppers buy more. Gentle tunes can cure insomnia. How? Writer, composer and science lecturer John Powell explains<p>Like many music lovers I’ve always had a fascination withthe emotional power. How can a combination of sounds make all the hairs on your arms stand on end, or make …

Science

A cruise that costs $59? Yes, and you'll need to bring your passport

More than 25 million travelers worldwide are expected to take a cruise this year, according to Cruise Lines International Assn., and not all of them will be experienced sailors.<p>First-timers may want to consider a short and inexpensive cruise to get started. Here are six West Coast sailings good for …

British Columbia