David O'Connor

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6 Social Media Monitoring Tools to Track Your Brand

Shares 12K<p>Do you monitor online conversations?<p>Are you looking for new tools to track your mentions?<p>Whether you want to observe quietly, learn about …

Infographics

Facebook set to host content for news publishers

New York Times, BuzzFeed and National Geographic in the frame for deals to let publishers share revenues from advertising around their stories on the social network<p>Facebook has become a major driver of traffic to news websites in recent years, but now the social network is making a play to host …

Digital Advertising

Why You Can’t Afford to Miss Digital Marketing Events in 2015

In the search industry, there are many updates and the goal posts are always changing. What used to work well a year ago, may not necessarily be the …

Digital Marketing

How Strategy and Psychology Work Together to Perfect Pricing (well, almost)

<i>Evergreen</i> <i>is a weekly collection of links to the best learning resources in business, collected by a group of managers, founders, and investors. We</i> …

Peter Drucker

How Staffing Agencies Can Use Social Media for Candidate Attraction

Recruiting is in many ways a sales function. Not only does your timing have to be perfect, your message relevant and your ‘product’ flawless, but you …

9 habits of exceptional leaders, according to the classic book 'How to Win Friends and Influence People'

The greatest leaders are allies of their team members, working alongside them rather than bearing over them.<p>Dale Carnegie recognized the demand for leadership training about a century ago and began teaching personal success and public speaking classes that became immensely popular.<p>He and a team of …

Self-improvement

Mobile Ad Spending Set to Double Desktop Ad Spending by 2017

As consumers grow more attached to their mobile phones and devices, marketers keep the cash flowing into app advertising.<p>Mobile ad spending continued …

Digital Advertising