David Jr

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In-Store Marketing: Enough Room for Brands to do more

<b>A</b>s <i>brands</i> and <i>retailers</i> continue to resort to <i>omnichannel retailing</i>, the challenge of providing a seamless experience across both the digital and the …

Brick-and-Mortar Evolution: Customer Behavior Analytics, Omnichannel retailing, In-Store Engagement strategies and more

<b>O</b>ver the last decade and a bit, nothing has evolved at a pace like retail has. The whole breakthrough of e-commerce literally turned the whole face …

Few Things Retailers Should Know About Holiday 2017

<b>I</b>t’s almost the final stretch of the year, which means it’s that time of the year again. <b>Holiday 2017</b> is around the corner and understandably, it …

eCommerce

Internet of Things in Retail: Powering Retailers to a Position of Strength

<b>W</b>hether it’s brick-and-mortar or online, retailers have their work cut out with regards to meeting <i>customer expectations</i>. There is no end to customer …

In-store Engagement: Targeting Mobiles to Enhance Customer Experience

<b>A</b>s customers continue to make their purchases online, offline retailers are desperately trying to get the perfect mix of things that will enhance the</b> …

Location-based Marketing: Overcoming Challenges and Scoring Conversions

<b>T</b>he massive use of smart phones across the globe has made it imperative for retailers to resort to <b>location-based marketing</b>. Once retailers are sure …

In-store Analytics: Empowering the Retailers

<b>R</b>etailers have a lot on their plates to look after. Their obvious objective is to meet customer demands always and provide the best in-store …

Millennials – Facts Modern Retailers Must Know

<b>C</b>ustomers of all segments are important for retailers, but more so the millennials. The number of millennials living in the world is staggering. They …

Omnichannel Retailing: Physical Channels need more focus

<b>R</b>etailers and Brands today look to provide their shoppers with an <i>enhanced customer experience</i>. <b>Omnichannel retailing</b> today is a bit of a no-brainer. A …

Attraction & Interaction: The Key to in-store engagement of customers

<b>C</b>ustomers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast …

The Retail Apocalypse is far from here

<b>T</b>he Retail apocalypse is here. This is one statement that has reverberated in the retail sphere in the recent past. The high percentage of store …

Omnichannel Retailing: Fulfillment methods leveraging the Retail Store

<i>Brick-and-mortar</i> retailers certainly have their work cut out as digital commerce continues to attain new heights. Most of the physical retailers are …

The Role of Store Associates in enhancing in-store engagement of customers

<b>R</b>etail is continuously evolving. To keep up, brands are constantly looking to innovate, and come up with better strategies. <b>In-store engagement</b> of …

Proximity Marketing: Mistakes that brands should be wary of

<b>B</b>rands and retailers across the globe, extensively seek to leverage proximity marketing solutions to further their business ambitions. Beacons and …

Grocery Retail: Taking a leaf out of Amazon’s Book

<b>I</b>n a few years from now, the state of <i>grocery retail</i> will be very different from what it is today. Technology will have made the entire process of …

Merchandising Strategies: Generating Traffic, Increasing Sale & Maintaining Customer Loyalty

<b>T</b>oday, competition is soaring and retailers need to remain more relevant in their offerings than ever before. <i>Merchandising</i> plays a huge role in the …

Omnichannel Retailing: A Guide for the Retailers

<b>B</b>oth online <b>retail</b> and <b>brick-and-mortar</b> stores are trying to stay as contextual and relevant as possible so they can meet the ever-increasing demands …

Retail Customer Care Trends: Driving Loyalty by Enriching Customer Experience

‘<i>Customer is the king</i>’. Surely, a lot of <i>brands</i> and <i>retailers</i> live by this mantra these days. Just like <i>retail personalization</i>, more the quality of …

App Based & Location-Based Marketing: The Popular Choice Among Global Marketers

<b>R</b>etailers today are blessed with abundant data about their customers. Various sources contribute to the accumulation of abundant data which include …

Customer Behavior Analytics: Giving Retailers the all-important Edge

<b>E</b>very retailer aims to make data driven marketing decisions, and wants to enhance the overall personalization levels in store. For this, they need to …

Customer Experience

In-Store Engagement: The key to an enhanced Customer Experience

<b>I</b>t’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not …

eCommerce

Retail Evolution – ‘Where it stands Today’

<b>Brands</b> and <b>Retailers</b> have come a long way in the last couple of decades. Modernization in technology at a rapid rate along with the ever-evolving …

eCommerce

Retail Analytics: Amplifying Marketing & Store Operations

<b>I</b>n the last few years, competition has certainly intensified in the retail sphere. The significance of <b>retail analytics</b> has been growing and does not …

eCommerce

Brick-and-Mortar Retail: Maintaining Consistent In-Store Traffic

<b>T</b>he major task for most brick-and-mortar retailers has been to ensure consistency <i>in-store traffic</i>. The success of e-commerce demands offline …

eCommerce

The Problems Hovering Over Digitization of Physical Retail Store

<b>C</b>onsumers today are more knowledgeable than ever and have a lot of options available with them when it comes to shopping. Largely, their go-to option …

eCommerce

Proximity Marketing: Aiding both Customers and Retailers

<b>T</b>he primary objective of most offline brands and retailers today, is to provide their customers with a unique <b>in-store experience</b> every time they walk …

Customer Experience

Mobile Websites: ‘Facts for the Modern Retailer’

<b>R</b>etailers understand the importance of having an online and offline presence today. <b>Omnichannel retailing</b> is not a new phenomenon anymore. Globally, …

eCommerce

In-store Marketing: Factors Every Marketer Should Consider

<b>Brick-and-Mortar retail</b> has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce …

The Global Rise of Proximity Marketing Solution

Even after all the hype created by online retail, the fact remains that a lot of people still resort to shopping in Brick-and-Mortar stores. To …

Retail Analytics: Trends for the Future

<b>R</b>etailers across the globe are fighting to attain the much-required edge over their competitors. As a result, there has been an increase in the</i> …