David Battrick

38 Flips | 4 Magazines | 2 Following | 1 Follower | @DavidBattrick | Keep up with David Battrick on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David Battrick”

Ambient User Experience

Next time you go into a department store, look for a couple of things: <b>signposts</b> (detailing where items are located throughout the store), <b>cashiers</b> …

San Francisco

How to Create a Social Media Marketing Plan

Shares 18K<p>Do you want to make personal connections with your customers on social media?<p>Interested in better ways to address their wants and needs?<p>The …

Marketing

Why Consumer Brands Should Focus on the Top 5% of Customers

When I think of brands that have an in-depth CRM strategy, enterprise giants like IBM<p>and HP, rather than Pepsi or Kellogg's, immediately come to mind.<p>…

Marketing

What IS Digital Marketing Strategy?

Why do you need a digital strategy and what is it?<p>Since digital and social media are so accessible, it’s easy to think the results are just as …

Transform Your Website Into the Ultimate Marketing Tool

Is your website your fiercest marketing companion? It should be. According to statistics collected by the CMO Council, a company’s website is the …

Search vs Social: Where Should You Be Spending Your Advertising Budget?

It’s a battle that is heating up (but has been going on for years).<p>Everyone seems to have a different opinion or way of looking at it.<p>So what’s the …

Public Relations

How to use Facebook Ads correctly to effectively grow your business

Love them or hate them, the reality is if you are an online entrepreneur they can be a tremendous growth injection for your business if you know how …

10 Tips to Increase Sales with Social Media and Digital Marketing #SocialSelling

Smart marketers and business leaders know that their online integrated digital and social platform is not simply a megaphone for to tell the world …

Marketing

7 Big Trends That Will Change Your Social Media Marketing Strategy

Jayson DeMers wrote an article in <i>Forbes</i> about what trends to expect in social media marketing over the next year. He sees changes comes to big …

Marketing

5 Fatal Mistakes That Will Kill Your Social Media Marketing Campaign

Social media marketing is a highly rewarding strategy, but it’s also a volatile one. One great post, timed perfectly, could go viral and send thousands of visits and new followers your way. One terrible post, or one lapse in understanding or etiquette, could instantly turn away even your most loyal …

Public Relations

6 Strategies for Humanizing Your Email Marketing and Increasing Engagement

In today's digital age, when so much of marketing takes place behind a computer screen, it's sometimes difficult to remember one of the most …

Marketing

The Top Marketer’s Guide to the 30 Best Books for Business, Marketing, and Social Media

Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing …

Marketing

Creating Personas

Cooper, co—founded by industry giant Alan Cooper and his wife Sue, is a leading user experience and service design consultancy based in San …

UX Design

10 Lessons We Learned Designing Todoist for Apple Watch

When Apple released its Apple Watch, we knew that it was going to be an entirely new and exciting platform to adapt our app to. As a device that is …

9 UX Myths That You Thought Were True But Are Not

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, …

The Only UX Reading List Ever

This reading list is for anyone who wants to learn or deepen their knowledge in the disciplines of <i>User Research, Usability, Information Architecture,</i> …

The Best UX Articles of May 2015

on December 16, 2016 /<p>Summer’s here! You’re probably all outside, kickstarting that tan – unless you’re with us here in Amsterdam of course… With the …

When, How and Where to Promote Your Content on Social Media

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.<p>The process requires so much: coming up …

How to Master SEO for WordPress

April 28th, 2015 • 8 comments<p>For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.<p>I mean, isn’t it about stuffing …

How to Succeed as an Experience Designer in Advertising Agencies

April 14, 2015<b>At tech companies like Twitter and Yahoo, the experience designer sits in with the CEO to talk about the user experience.</b> In …

Advertising

Why most digital transformations will fail (and how to make sure yours doesn’t)

<i>This article is part of a series written by speakers featuring at our upcoming tenth TNW Conference Europe. Martin is VP, Principal Analyst at Forrester Research. He focuses on eBusiness & Channel Strategy, and leads the development of Forrester’s Digital Business Transformation Playbook.</i><p>Yes, I …

Innovation

The World Of Advertising Is About To Get Even More Intense

Live in any capital city and you'd be forgiven for feeling a little overwhelmed by the amount of advertising your senses are bombarded with each day. …

Advertising

5 ways brand managers can use Tumblr

To some, Tumblr may seem like the bastard child of social media. However, the platform whose users tend to prefer videos, images and GIFs over text …

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and …

Target's Mobile Game Provides a Fun In-Store Experience for Holiday Shoppers

Holiday shoppers use their mobile devices for all kinds of things. They might see a product on a shelf, use their phone to conduct research and price …

eCommerce

Why Rebecca Minkoff And eBay Are Betting On Smart Dressing Rooms

Dressing rooms that know who you are, with touch screens that offer clothing in different sizes and sensors everywhere. Cool or creepy?<p>Just downstairs from a real estate agency in the San Jose suburb of Campbell, California, a team from eBay is experimenting on a very different type of dressing …

Omnichannel Digital Transformation for Everyone

With the explosion of consumer technology options, digital transformation has upended retail more so than any other industry. From the retailer’s …

Customer Experience

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

“Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP and principal analyst at Forrester.<p>Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”<p>So: What works?<p>Not Facebook or Twitter.<p>The crux of …