David Morrison

230 Added | 4 Magazines | 3 Likes | 57 Following | 11 Followers | @Davemoz24 | #Ontheair Radio #Socialmedia consultant. Let's talk! registered journalist, blogger and author. #Socialmedia. Twitter: @Davemoz1980

Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars

With so many options available for social media marketing, it’s important for retailers to get the most ROI for their money. Despite all of the …

6 Steps That Will Skyrocket Your Social Media Marketing This Holiday Season | Inc.com

Can you believe the holiday season is already upon us? The holiday season is the best time to market your brand and product. People are actively searching for deals and have the funds available to spend.During the 2017 holiday season it is projected that there will be a 16.6 percent growth in …

Marketing

Facebook lets marketers analyze user posts to guide ad strategies

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook is testing a new ad insights tool that will let marketers analyze public user posts and comments<b>,</b> which could help with ad targeting and creative ad strategies, …

AdTech

Infographic: What Works for Brands (and What Doesn’t) on Facebook

For even the most experienced marketers, Facebook can be an elusive platform. How do you create content that not only reaches a wide audience but …

Advertising Industry

The Content Strategies of 13 Instagram Icons

If you're looking to engage your audience and keep them coming back from more, start with these tips.<p>A good content strategy leaves your reader, viewer or follower engaged, informed and most importantly, hungry for more. It's especially important when starting out, and once you find a plan that …

Marketing

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that …

Marketing

The 7 Best Facebook Business Pages and How to Copy Their Strategies

Facebook’s algorithm hates you.This might sound like a conspiracy theory, but it’s true.Let me explain why.Your business page’s organic reach (the …

Facebook Live

We compared Snapchat and Instagram to find out which app is better — here's the winner

The new Instagram feature had the same name, a similar look, and the same premise: Friends could share photo and video updates on their profiles that would disappear after 24 hours.<p>The launch of Instagram Stories was just the beginning. Over the course of this past year, Instagram has added face …

Social Media

8 Plugins Every WordPress Website Needs

Make sure you have these essential plugins to keep your site running smoothly and efficiently.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As any WordPress user knows, plugins are an important feature to any site, and finding the right ones can be a chore.<p>For those <i>not</i> familiar, …

Web Design

A Simple Twitter Trick Makes Sure You Never See 'Game Of Thrones' Spoilers Again

With the new season of “Game of Thrones” on the way, one thing is certain: Spoilers are coming.<p>But perhaps not for you.<p>Twitter tells us “Game of Thrones” was the most tweeted TV show in 2016, and also in the top 10 trends for the year. The folks at the social media company know it’s difficult to …

Game of Thrones

3 secrets to outstanding Facebook posts

When it comes to social media, Facebook is king.<p>Roughly 79 percent of internet users in the United States use the platform—and most Americans use …

Public Relations

This Will Make You Far Better at Winning Business Online | Inc.com

In short, Bill Prater, a Business Coach based in Seattle, Washington, was struggling to get people he found online to become paid coaching clients.<p>For someone who had already built a successful coaching and consulting business pre-Internet, Prater, like many, was struggling to translate those lead …

Social Media Marketing

Why (and How) You Should Use Twitter for Employer Branding

Photo-Mix / Pixabay<p>It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that …

Social Media

9 Ethical Ways to Bury Your Competitor’s SEO

The SEO landscape looks a lot different today than it did ten years ago.When I started doing SEO, the Internet was a much different place. The rules …

Google Chrome

5 Tools to measure Instagram hashtag performance

Instagram has turned out to be a standout amongst the best business advertising social platforms in recent times, and a large portion of the brands …

Social Media Marketing

WordPress Blogging for Internet Marketing Success

It is estimated that 27% of all websites and blogs use WordPress, making it a trusted option. This is a robust CMS which is nevertheless easy to use.

Internet Marketing

5 Smart Ways To Optimize Your Website For Mobile Search

Have you pondered the fact recently that less than 20 years ago there were no smartphones and the entire web was used only by desktop owners?<p>Time …

Instagram Users Not Pleased After Their Accounts Are Disabled For No Reason

Instagram already has a lot of reasons it can employ to justify closing a user’s account: hacked feeds, spammers, lawbreakers, bullying, etc. But …

Social Media

LinkedIn Profile Summary Examples (Best in Class)

Your LinkedIn profile sucks. Trust me. I’ve seen thousands of them.<p>The biggest mistake many LinkedIn users make is they think their LinkedIn profile is a replica of their resume, which is the farthest from the truth.<p>I’m going to walk you through how to create a great LinkedIn profile summary that …

Digital Marketing

How to Optimize Search for Your WordPress Blog

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their …

Marketing

How to Drive More Traffic Using Google Image Search

Images are the unsung heroes of traffic generation.We all know that keywords, SEO, and great content can lead to more traffic.But there are so many …

Image Search

Google on How to Create Good Meta Descriptions

Meta descriptions don’t have a direct influence on your search engine rankings, but they do have a significant impact on the click-through rate.<p>To …

Search Engines

7 Excellent Productivity Tools for Marketing Managers

Here are seven tools that can help optimize your workflows to maximize performance.

Project Management

How Can You Start Using Hashtags Effectively on LinkedIn?

Recommended for You<p><b>Weave hashtags into your LinkedIn profile, especially your summary and/or headline.</b> The easiest way to make this change is to turn …

Marketing

Blogging Made Easier: Five Tricks You Should Know

Writing interesting blog posts, creating attractive pages, and interacting with your visitors — these are essential ways to help you build a body of …

Web Design

How to use Instagram Stories like a pro

Make the move from Snapchat<p>Let’s face it, Snapchat is facing some serious, constant competition from Instagram. While the company is nowhere near down and out, brands and individuals are increasingly shifting over to Instagram Stories for a variety of reasons. Instagram has been relentless about …

Mobile Photography

How To Make The Most Of Facebook Advertising Before The End of 2017

We have all heard the phrase: “You have to spend money to make money.” That’s true. But the question is, what’s the best way to spend it? It’s all about return on investment (ROI), which can be a tricky thing to figure out. While certain aspects of a business might be pretty obvious in terms of ROI …

AdWords

11 Strategies for Getting Social Media Fans Onto Your Email Lists | Inc.com

Building up your email list is one of the most stable ways to construct a foundation of loyal fans for your business.<p>The problem is, it's hard to collect email addresses without the trust and attention of a dedicated audience. Luckily, social media can provide both of these components when done …

Marketing