Dave Cottrell

8 Flips | 2 Magazines | 2 Likes | 3 Following | 1 Follower | @Dave_Cottrell | Veteran Digital Marketing Manager

Google Tests Way to Track Consumers From Mobile Browsers to the Apps They Use

Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with …

Microsoft hits Samsung with Android patent-royalty suit

Microsoft files a contract dispute suit against Samsung over Android patent-licensing royalties.<p>Microsoft has filed a contract dispute suit against Samsung over what Microsoft claims is a breach of contract by Samsung involving Android patent royalties.<p>Microsoft filed its complaint against Samsung …

Intellectual Property

5 Strategies Behind Awesome Social Media Customer Service

With the modern man attached to his smartphone at the thumb, today’s consumers often look to social media as the go-to route for customer service interactions with brands around the world.<p>Additionally, there’s a greater incentive for brands to satisfy needs and fix problems expressed on social. An …

TechCrunch on Twitter: "Uber is now available on the Windows phone http://t.co/1URg4yFHki http://t.co/cET1zZzwjj"

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We Need To Look At The Whole Decision Journey, Not Just The Final Click

In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many advertisers …

The US Decides Everything Digital Is Not Protected By The Fourth Amendment

The government issued the statement in briefs filed last week as a part of an ongoing conversation between the U.S. and Microsoft about what sort of data is protected and where.<p>Ealier this year a New York judge ruled that U.S. search warrants are good on all digital information, even if that data …

Adweek