Dave Ruiz

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How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan

Specially designed Small World Machines placed in both countries in March served as live communications portals. Now, Coke has released a video that allows everyone to witness the joyous interactions.<p>Relations between India and Pakistan are marked by many things–and happiness is generally not one …

PETA Puts A (CG) Ape In A Tragic Spot To Make A Point About Apes In Spots

We don’t always agree with PETA’s approach to advertising, but here’s a spot with a great message, and great execution.<p>The ad, from BBDO New York, stars a chimpanzee–which is the very thing that PETA is trying to put an end to. The ape in the video is a remarkably lifelike CG creation from The …

Stealth startup Jelly announces ex-Twitter growth engineer as co-founder

Advertisement<p>0 Comments<p>We’re still not totally sure what former Twitter co-founder Biz Stone is up to with Jelly, his stealth startup announced …

Epcot’s Iconic Globe Has Been Possessed By Pixar Monsters

In the movie <i>Monsters Inc.</i>, Billy Crystal and John Goodman’s monsters are out to scare humans one at a time. On April 25, however, they scared a whole lot of humans all at once. Actually, it was probably more of a welcome scare, as the faces of Sully and Mike were projected onto Epcot’s Spaceship …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

AdTech

The Future Of Advertising Is Facial Recognition

Affectiva's facial-reading software, Affdex, is already being used by major advertisers, including Unilever and Coca-Cola, that previously depended on focus groups and surveys to test ads. The problem with the old approach? It requires people to self-report their reactions. Affdex is more …

Investing

Ads of the World

Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:<p>According to the Denver Egotist, <b>Old Spice</b> created the world's very first — and maybe last — online scratch 'n sniff banner ad. While you won't be able to smell the scent immediately off of your computer screen (because that's impossible), …

Advertising

Killer From Lionsgate Horror Movie Invades Posters for Studio’s Other Films

Dude's got an axe! He's gonna chop up movie posters! Aaaaahh! Lionsgate has overlayed images of scary, animal-masked killers on posters for some of …

Horror

Smell the superhero: 'Iron Man 3' to get odor effects in Japan

The moviegoing experience is about to get more interactive in Japan with "Iron Man" 3 debuting in 4DX, complete with tilting seats and smells.<p>You take a seat. The lights go dark. Tony Stark struts across the screen. What's that smell? It's Eau de Iron Man! That's what I imagine the experience will …

Iron Man

New York Wheel Could Create New Outdoor-Ad Opportunities

The New York Wheel could usher in a new era in outdoor advertising when it joins other iconic structures along the New York harbor in 2016.<p>The Ferris …

Transparent Billboard Gives Real-Time Weather Forecast

Available to Premium &<br>Purple Members<p>Want a day of IRL PSFK inspiration? Come to our CXI 2018 conference!<p>That’s right, before you start filling up …

Volvo Gives People Money To Have Fun In New Campaign

“I want sometimes gets,” according to Volvo’s latest U.K. campaign. The Swedish car brand has created a commuter hijack experience to inspire members of the public from across the U.K. to compete to win a Volvo V40 R-Design.<p>Volvo V40 R-Design<p>Volvo Commuter Hijack began with an invitation to …