Dave John

18 Added | 2 Magazines | 19 Likes | 4 Following | 3 Followers | @DaveJohn5khk | Seasoned marketing & advertising executive with 20+ yrs. experience in integrated marketing strategy, Direct Marketing and ROI-based data analytics.

Marketing Musings (Part 14)

<b>DRTV, Unique-Number Tracking & The Value of “Knowing”</b><p>In the direct response television (DRTV) industry, there has often been discussion about the …

Are you data-Curious?

As the role of data analytics continues (obviously) to drive marketing innovation and growth for companies, it becomes equally apparent to me that …

Geography

Marketing Musings (Part 8)

<b>Market Indexing: Like Fantasy Football, but Real</b><p>First, let me assure you that I am no sports aficionado when it comes to Fantasy Football's strategy …

Marketing Musings (Part 12)

<b>2014 Topics, Technology & Trends:</b> <b>An Alphabetical Review of the Year That Was</b><p>As we wind down 2014 and gear up for the new year, I thought it might be …

Marketing