Dave Hawley

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Hire the Right Type of VP Marketing -- Or You'll Just End Up With a Bunch of Blue Pens with Your Logo On Them

Apologies to all those to whom this is already well known. <b>But, I know many of you have never hired a head of marketing before.</b> And as soon as you get …

Marketing

IDEO’s Employee Engagement Formula

Florentijn Hofman<p>IDEO’s origin story sometimes sounds like a myth or a fable, but it’s actually true. David Kelley founded the company with a simple goal: to create a workplace made up of his best friends. In the beginning he did, in fact, bring in some of his closest buddies to launch the Silicon …

Employee Engagement

Community Solar Brings Renewable Energy 'To The Masses'

For the three-quarters of U.S. households that can't install their own rooftop solar, a powerful alternative is emerging.<p>Solar panels aren’t just for Arizonans living in sprawling ranch houses anymore.<p>Homeowners who lack adequate roof space or who enjoy the shade of big trees -- even condo owners …

I analyzed 250 SaaS pricing pages — here’s what I found

We recently had a major overhaul of our pricing and landing page and wanted to get a good idea of what a high-converting pricing page looked like. We turned to the experts.<p>There are a lot of best practices for SaaS pricing pages out there, with giants like HubSpot, ConversionXL and SixteenVentures …

Nuzzel Revamps Its Social News App And Raises $1.7M

Social news aggregator Nuzzel is unveiling version 2.0 of its website and app — a version that CEO Jonathan Abrams described as “Nuzzel for Everyone.”<p>Nuzzel previously worked by creating a feed of the most-shared stories from the people you follow on Twitter. You can still create that personalized …

Social Media

Tesla in stand-off over lithium supply | Financial Times

On the edge of the Nevada desert, Tesla, the electric carmaker, is building the world’s largest battery plant.<p>The mile-long, so-called Gigafactory is …

Tesla

Atlassian is one of the last old-fashioned software companies — and Wall Street loves it for now

Its stock jumped 32% on the first day of trading Thursday, giving it a market cap of $5.7 billion. That's nearly $2.5 billion more than its last private market valuation, a rare feat in today's weak tech IPO market.<p>A lot of things that make Atlassian stand out from the rest of the pack: it's been …

Don't Fear Business Process Change. It's (Usually) a Good Thing.

Recently I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to …

The Second Timers: Rick Nucci of Guru and Boomi: "Always Be In Front of Customers"

We’re back after an extended break with our Second Timer series on great SaaS CEOs doing their second SaaS start-up.<p><b>I’m super pleased Second-Time</b> …

Disruptive Deceptions: How Electric Utilities Stifled Rooftop Solar

In January 2013, the Edison Electric Institute, an investor-owned electric utility trade group based in Washington DC, published a report describing the financial risks posed by distributed energy resources for electric utilities and recommending several strategies for managing them.<p>The report, …

Citrix spinning off GoTo collaboration business, laying off 1,000 people

Citrix Systems has decided to spin off its GoTo collaboration products business into a new company, to focus on its core business in the secure delivery of apps and data.<p>The mobile workspaces company expects to completely separate the GoTo business, consisting of products like GoToMeeting, …

Virtualization

A nearby dark matter galaxy?

Measurements of the velocities of just six stars in a galaxy of only 1,000 visible stars suggest the highest concentration of dark matter of any …

She leads the solar industry's expansion push in California

<b>The gig:</b> Bernadette Del Chiaro, 43, is executive director of the California Solar Energy Industries Assn., the industry group pushing expansion of solar power in California on rooftops and with power plants in the desert. The native of Sonoma Valley has held the post since July 2013.<p><b>Yosemite's</b> …

Journalism