Dave Gillard

115 Flips | 2 Magazines | 4 Following | 5 Followers | @DaveGillard2015 | Keep up with Dave Gillard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dave Gillard”

Why Most Marketing Plans Fail and How to Save Yourself in 9 of the Most Common Situations

The reasons why some marketing plans are approved and others aren’t are numerous. The non-alignment with corporate plans is one of the most usual, …

9 ½ Things Mad Men Has Taught Me About Digital Marketing

We will soon be closing the door on one of the most beautifully written, casted and scripted shows of all time – Mad Men. Allowing its viewers to …

How to Capture a User's Attention with Phenomenal Graphics | Inc.com

Visual marketing is an important part of a brand's strategy, helping businesses stand out in newsfeeds and on their own websites. Videos, images, and colorful logos can draw a customer's attention, leading them to pay more attention to your message than the many other messages out there.<p>But with so …

How Can Marketers Improve Landing Page Optimization?

Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers. Indeed, increasing …

4 Steps To Increase Your Leads By More Than 108% on Facebook

Marketers are constantly frustrated with the return on investment from Facebook.<p>General Motors was one of the first large brands to vent their …

Why Your Business Should Be Blogging

In recent years, blogging has become a staple when building your brand. Blogs provide a platform to connect with others through a direct line of communication. Not only is blogging a great way to expand your reach, but blogs also help keep your audience engaged in your business. In a world where …

10 ways to just be yourself — and build your brand — on social media

A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn't mean they have …

Public Relations

Top 6 Components Your Facebook Marketing Procedure Must Have

Social media is everywhere these days. And among the large number of social platforms that are all in a fierce competition to share traffic, Facebook …

Complete Guide: Maximize Content Upgrade Conversions

Why do some see email opt-in rates of 20% with content upgrades, while others get 3%?<p>In case you need a refresher, Devesh wrote an article a while …

B2B Content Marketing 101: Email

Say it with me: Email. Isn’t. Dead. If you’re putting together a B2B content marketing strategy, it’s probably not complete until it includes email. …

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from <b>Google</b> …

Your social media cheat sheet for perfectly sized images

Images are a vital element of social media. Set a photo with screwy dimensions as your profile pic or cover photo, and you've immediately set the …

Handy

Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from …

Facebook tweaks its News Feed to show you more from your friends

If you're like me, your News Feed on Facebook is filled with just as much content from brands as it is updates about your classmate's vacation. Based on feedback, the folks in Menlo Park are changing the way it handles updates from your pals. Posts made directly by your friends will now display …

Facebook Just Made Life A Little Harder For Brands

Facebook’s latest news feed algorithm update is great for friends, not so great for business.<p>If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. The changes announced today shift more emphasis onto updates from people’s friends, …

Facebook Likes don't go as far as they used to in News Feed update

Most people just want to be liked — even if that means a cursory thumbs up on Facebook.<p>But a News Feed update announced Tuesday, which will roll out …

Quiet

28 social media management tools rated, scored, and reviewed (study)

Global hotel chain Hyatt tweets 1,600 times a week. Chevrolet tweets 4,300 times each week. But American Airlines makes that little blue bird sing loudest, tweeting an astonishing 6,400 times every single week.<p>How do they do it? And why?<p>To answer those questions and find the best social media …

The Nifty Guide to Local Content Strategy and Marketing

This is my Grandma.<p>She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter "A" means nothing… I …

7 Cheap Marketing Tactics That Drove $100k in Sales in Six Months | Inc.com

A few weeks ago, I wrote a post titled, "How I built a $100k jerky business in 6 Months for Less Than $100". I was extremely delighted to receive a flurry of people reaching out in response.<p>Most of the messages I received were from those who had questions, or wanted to let me know of a good jerky …

How to Create Exquisite Subheadlines - Copyblogger

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.<p>Imagine your …

4 things to remember when managing digital content

Remember when the marketing funnel looked like a simple cone and the end goal was just purchase? With the dawn of Digital Marketing, it started to …

Marketing

How to Leverage Storytelling to Increase Your Conversions

I love a good compelling story, especially when it catches my attention and draws me in. Stories have the power to increase your conversions from …

Social Media vs. Traditional Marketing: Which Method Works Best for Your Business?

Social media use has peaked in Australia and around the globe in recent years, and it doesn’t exclude the business world.<p>According to a study last …

Save the Date: 'One-Stop Digital' for Email Marketers

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing …

12 Free Ebooks to Teach You Blogging and Content Marketing

For those who are serious about blogging or just cannot seem to get their blogs to take off, sometimes all you need is some first-hand tips from the …

Infographics

How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day

Here’s the situation. You’re trying to grow your personal brand, and Twitter is a necessary part of that for digital marketers. You don’t have much …

You Want Progress In Life? Stop Learning... Start Implementing

Your success in life is directly proportionate to your ability to take action and get stuff done.<p>But…<p>That is most likely the opposite of what you’ve …