David McGovern

10 Added | 4 Magazines | 1 Like | 2 Followers | @DaveDoesTheWave | Keep up with David McGovern on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David McGovern”

KFC plans more ‘emotional’ ads to drive engagement

en_GB<p>article<p>KFC says it is to take a more “emotional” approach in its advertising in an attempt to drive deeper engagement with …

Coke serves up ‘Reasons to Believe’ brand campaign

en_GB<p>article<p>Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe”, a push designed to remind consumers there is more good …

Coca-Cola

2014: Three digital marketing trends for the year ahead

en_GB<p>article<p>What will 2014 bring for digital marketers and what should they expect from the fast-paced online arena? Marketing Week picks out three …

Marketing

Marketers Should Focus More On Media Performance, Not Just Price

Virtually every week, there is another story about major marketers putting their media agency in review. Most of the reviews these days are driven by …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.<p>Best Selling Author, CEO and Founder of Fuel Online<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book Tweet Naked, online marketing expert and social</i> …

Habitat for Humanity

5 Ways to Develop a Unique Selling Proposition

A unique selling proposition, which defines your company’s unique position in the marketplace, is an important part of creating pricing power and a …

Business Strategy

Capcom explains how it markets Resident Evil to grow its audience

Capcom's Resident Evil franchise is now in its 18th year of existence, and because the series has fans around the globe, it's important for the company to promote Resident Evil to different people using different methods in different regions.<p>"We change the points that we showcase to match the …

Social Media Marketing Tips and Insights from a Big Boring Brand - Jeffbullas's Blog

Many times the question is raised …”<i>My product is boring, so how can I use social media to drive sales and create brand awareness?”</i><p>Traditional …