Darko Atanasov

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7 Ways to Ensure Your Long-Scrolling Website Is Successful

The old keep-it-above-the-scroll manta isn’t always what your content – and design – needs. Here are seven ways to create a long-scrolling website …

Employing Heuristics to Anticipate and Prevent Errors

It’s easy to convince ourselves that every interface we produce is simple and effective. Unfortunately, our experience with a problem space and …

An Intro to Minimalist Web Design

Minimalist design is everywhere, and it’s especially popular among web designers. It’s easy to see the appeal: Many of minimalism’s core tenets mesh …

Frequency & Recency of Site Visits: 2 Metrics for User Engagement

<b>Summary:</b> How often people visit your site and how long they wait between two visits can help to gauge visitor loyalty and to uncover the behavioral …

12 Tips to Optimize Your Conversion Rate

If you are reading this article, certainly you are struggling with low conversion rates on your website. Do you know what is the major reason behind …

67 Key Performance Indicators (KPIs) for Ecommerce

<b>Performance should inform business decisions, and KPIs should drive actions.</b><p>Key performance indicators (KPIs) are like milestones on the road to …

How to stop designing things that won’t get built

Drift's Elyse Bogacz explains how she changed her design process and stopped wasting so much time.The post How to stop designing things that won’t …

Psychology of Color for impactful website

Website designers often use different colors in their website design that attracts our focus and we keep on appreciating these colorful web designs …

UI Design

How to conduct a UX review that won’t get thrown out

When conducting a UX review, you need to focus on actionable insights.An audit is not an just a laundry list of usability issues. Triage, prioritize, and deliver clear next steps to our stakeholders and clients.<p>Beyond fixing glaring issues, you also want to reveal new opportunities for conversion …

Inspiring Examples of Animated Forms

When you think about it, the most common method for website interaction is either via a contact form to get in touch with you, a login form to access …

Making the Most of Breadcrumbs in Web Design

If you are at all familiar with the story of Hansel and Gretel, then you know that they used breadcrumbs to mark their way so they could find their …

Hands On Improving Google PageSpeed

What You'll Be CreatingWhat Is Google PageSpeed?Google PageSpeed is a free tool that assesses the performance and usability of your website for …

Lovely, Smooth Page Transitions With the History Web API

In this tutorial we’re going to build a website with beautifully smooth transitioning pages, without the usual aggressive page refresh. Navigate …