You probably already know why your business should have a blog. You know you'll increase traffic to your website, build authority, provide useful information, and engage with your customers. You might
It's the first major change since being acquired by Microsoft. Video has become a big part of the business strategy for social networks, including Facebook and Twitter. Now, LinkedIn is following a similar
This story originally appeared on Buffer Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved traditional
What does Swarovski, Louis Vuitton and Gucci have in common? Apart from the fact that they are all luxury brands, which is obvious, all these brands tried influencer marketing and emerged as pros. Gucci
Any links and content that you share across your social platforms need satisfy two core objectives: 1. Does this portray me in the way I'd like to be seen? 2. Does this add value for my followers? You've
You know social media can be a great source of insight about what your customers and others think about you or your company, about what people are most interested in and worried about, and about new trends
With over 1.44 billion active users monthly, Facebook is a social media behemoth. Americans spend around 40 minutes a day on it, accounting for nearly 20% of total time online. But even with all that there
As an online marketer, you're probably used to hearing about the "next big thing" in social media. The next network that could rival Facebook, unseat Twitter and so on. While it's true that many platforms
Periscope streams will now start streaming automatically on embedded tweets, which essentially makes any webpage its own live TV channel. Users don’t need to do anything differently, and those embedding
Social media is here to stay. While most of us use it to connect, laugh, stay informed, or escape from work here and there, social media happens to be invaluable to businesses who use it and use it well.
I know that blogging feels like an overwhelming task, especially if you're a small business owner with a limited staff, but the enormous opportunity you're missing out on by not having a regular blog staggering.
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people’s eyes
Buffer, a fan-favorite all-in-one social media app, can now be used to schedule Instagram posts. As you can with Facebook, twitter, LinkedIn, Google Plus and Pinterest, Instagram posts can be planned from
The way you win at the PR game is by getting the most PR in the shortest period of time. Quality matters, naturally, but what you want is quality PR in great quantities. Winning the PR game can be done