Darby Pappas

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LinkedIn

What’s the Difference Between Remarketing and Retargeting?

A mere 2% of people actually convert to becoming a sale the first time they land on your webpage. This number might seem surprisingly low, but the …

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet …

Public Relations

Would you want to see an ad when you unlocked your phone, if it cut your phone bill?

Barcelona, Spain<p>Telcos have seen their revenues eaten away for years by “over-the-top” players—internet applications like Skype or Facebook Messenger that let users send messages and make calls online for free. Now telcos are showing signs of exploring the very revenue stream that made their …

Selling

In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

A guide to using social media marketing and PR during crisis communications.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Since the induction of the the new administration, brands have quickly realized that a single tweet from the commander-in-chief can impact their stock. General …

Public Relations

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these …

Web Design

The UX Mistakes That Cost Companies Millions

My friend is a steel structure engineer – his company has been involved in putting up enormous structures, like the iconic Gherkin in London. If he …

Web Design

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ISPs

How To Design Better User Interface Icons?

When your designer uses a pixel-perfect icon in an appThe post How To Design Better User Interface Icons? appeared first on iamwire.

UI Design
Analytics
UX Design

5 Steps to Quick-Start A/B Testing

The debate was about the best color for the toolbar on the webpage. The design team was fond of a particular shade of blue while the product manager …

UX Design

How to not utterly ruin your mobile app’s user interface

There’s no single universal formula for designing a great user interface (if you discover one, please let me know). But I <i>do</i> know some major mistakes …

Facebook on course to be the WeChat of the West, says Gartner

It’s the beginning of the end for smartphone apps as we have known and tapped on them, reckons Gartner. The analyst is calling the start of a “post-apps” era, based on changes in consumer interactions that appear driven, in large part, by the rise of dominant messaging platforms designed to consume …

Apps

The best, most creative newsletters by designers for designers

This week we’ve decided to curate some of the coolest design newsletters with unique concepts. People in the design industry tend to be hungry to learn more and develop their skills, so the personal digests below are a great way to do that while staying updated on the latest news in the vast world …

A Definitive Guide to Pinterest Marketing

Your pins<p>So what are pins?<p>Pins are the images or videos you share on Pinterest.<p>You can’t have a business profile on Pinterest without sharing pins …

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment.<p>Back in the 1990s, it was …

Marketing

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this …

B2B content marketers continue to find SEO rankings a challenge

With nearly 80% of content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study …

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to a report on Shopify, global retail ecommerce …

Digital Advertising

User Research Trends: When, Why, and How Brands Test Offerings

Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from …

Marketing

Top 5 Mobile ad trends to look out for the year 2017

The year 2017 is the era of mobile advertising. Digital agencies will grow their ad space based on size and complexity, creating opportunities for …

Digital Advertising

8 Effective & Efficient Techniques to Design a Successful Digital Marketing Campaign

November 22, 2016<b>in</b> Digital Marketing Benefits4 Comments 2367<p>The world is undoubtedly shifting from analogue to digital. Many companies across the …

Marketing

Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says

Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo.<p>However, in the Magic …

58 Mind-Blowing Digital Marketing Stats You Need to Know

While there are several forms of traditional marketing including print, radio, and television, statistics show that digital marketing is taking over …

Marketing

The Easiest Way To Get More Search Traffic

Traffic is the oxygen of the internet. It might not be the only thing you’ll require for a successful website, but it’s definitely one of them.<p>Getting traffic comes down to two options: Buy it or attract it.<p>Buying traffic means advertising – pay per click, display, mobile, native. Attracting …

Marketing

Design for the feedback you want

A great design critique will leave you feeling motivated and focused. A less valuable one can leave you feeling frustrated and stuck. There could be …