Daniela Capistrano

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3 New Upgrades Make the Web's Best Keyword Research Tool Even Better

If you know me, you know I'm hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. …

How to Build a Facebook Funnel That Converts - Whiteboard Friday

How are you using remarketing on Facebook? If you've ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. …

How to Use Search Analytics in Google Sheets for Better SEO Insights

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether …

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.<p>Most advisors and …

Google Analytics

A survey asking about sexual orientation showed why you shouldn’t trust surveys about sexual orientation

It sometimes seems we’re drowning in big data, but there are areas of life which still aren’t easy for survey-takers and census designers to capture. Ticking boxes about age or marital status is easier than filling in those that tie us down to a sexual identity.<p>In a recent survey of over 11,000 …

Book Review: Double Exposure: photos of African American History & Culture

Photographs, by virtue of their static nature, not only allow us to look back to a fixed point in time, but also give us a yardstick by which to …