Daniel Oase

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Five Social Media Predictions for 2015

As we kick off the New Year, here are five trends in social media that are worth paying attention to, (as discussed on Jan 5, 2015 at the CES Digital Hollywood panel I moderated):<p><b>1) Technology Trumps Segmentation</b><p>In 2015, segmentation will become 'old school', in lieu of technology that gets to know …

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for …

Advertising

The Scary Truth About Online Ad 'Viewability'

Last week Google matter-of-factly reported that it has come to realize thanks to “the advancement of new technologies” that many display ads that are served are not actually seen by a user. In recent study of Active View data by Google, it said in a blog post, it found that 56.1% of all ads served …

Google admits that advertisers wasted their money on more than half of internet ads

Online advertising is a fickle thing. It accounts for 20% of the ad industry’s total spending, and over 90% of revenue for the internet giants Google and Facebook. That said, no one seems to have any idea whether it actually works.<p>That uncertainty reached a new high this week, as Google announced …

Digital Advertising

The 4 Major Digital Ad Formats Face Off

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to …

Advertising Industry

Dark social: Facebook is less than one-third of all social sharing

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

“Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP and principal analyst at Forrester.<p>Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”<p>So: What works?<p>Not Facebook or Twitter.<p>The crux of …

Social Media

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

The 101 Best Social Media Tools (Free & Premium) For 2014

Over the past several months I’ve collected a ton of Internet tools that are useful for bloggers and marketers in my Evernote. I’ve organized all of …

Social Media

5 factors you should consider before hiring a web designer.

Design Complexity.<p>Do you really need a professional to create a website for you or is the design that you want or need simple enough for you to do it …

8 Tools Every Marketer Needs In 2015

I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on …

37 Awesome Tools To Get The Most From Your SEO Campaigns

The Big List of The 61 Best Social Media Tools for Small Business

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing …