Daniel Kihonge

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7 Tips for Crafting an Effective Social Media Marketing Strategy

Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected …

Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Is social media best used for sales or for brand awareness and engagement?<p>The age-old question that marketers have been debating even before Mark …

Marketing

5 Tools to measure Instagram hashtag performance

Instagram has turned out to be a standout amongst the best business advertising social platforms in recent times, and a large portion of the brands …

9 Ethical Ways to Bury Your Competitor’s SEO

The SEO landscape looks a lot different today than it did ten years ago.When I started doing SEO, the Internet was a much different place. The rules …

8 Free Content Marketing Tools You Should Be Using | Inc.com

When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing …

Infographics

20 Free UX eBooks You Must Read

There is always something new that you can learn about UX, whether we’re talking about best UX practices, new trends, prototyping techniques, or …

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you …

We Made These 10 Social Media Mistakes so You Don’t Have To

This might sound contradicting — and it’s scary for us to admit.<p>But, despite building a product that helps people <i>succeed</i> on social media, we have …

Ultimate Guide To Building A Successful Viral Startup Blog

Here’s how the content cycle works for most companies. They hire a writer who spends a few days writing an article thinking that after the blog posts are published, thousands of people will read it. “Someone famous will probably share it and it will go viral,” they think. When the stories are live, …

Marketing

How I Turned Engineers Into Bloggers With 50,000 Views

Blogging builds your company brand by unveiling its human nature. So, turn your team into an Army of Bloggers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>B2B marketing writers are not boring -- they are bored. In the rat race for SEO, clicks and visibility, they’re pressured to …

11 Free SEO Tips That Will Make You See More Traffic

194 Shares<p>Do you know how successful bloggers get most of their traffic?<p>Do you want to guess?<p>No, it’s not from social media.<p>Okay, time is up. Here’s …

Why Your Blog Isn't Enough [Infographic]

Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today's digital …

How to master the ABCs of SEO

There are 3 billion searches on Google every day.<p>That’s absolutely incredible—and potentially terrifying, if you’re a marketer. With so many searches …

4 White Hat SEO Techniques to Implement in 2017 | Inc.com

<i>By Kristopher Jones, founder and CEO of LSEO.com.</i><p>As search engine algorithms become smarter on a daily basis, businesses -- both local and enterprise level --must keep clean SEO techniques at the forefront. The days of black hat SEO tactics, such as keyword stuffing, hidden text, link schemes and …

White Hat

The 4 Costliest Mistakes Businesses Make on Social Media

Social media can either be an asset or a hindrance.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in …